SEO best practices support ADA compliance for digital accessibility

SEO best practices support ADA compliance for digital accessibility

In September 2010, the Department of Justice released the Americans with Disabilities Act Standards for Accessible Design. This became the standard for accessibility of goods and services offered on the web by entities. Website owners who did not comply positioned themselves to not have great user experience for people with disabilities. Some have even faced lawsuits as a result of not complying with the ADA standards. Recently, Domino’s Pizza was hit with a lawsuit from a blind man who alleged that the company’s website and mobile app were not accessible to people with disabilities. Specifically, the man cited that the site did not have alt text for the images required […]

Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern

Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly via @MattGSouthern

ADVERTISEMENT A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving, but the accuracy of every virtual assistant dropped slightly compared to last year’s study. This may be an indication that these technologies have reached their limit, says Eric Enge of Perficient Digital: “Overall, though, progress has stalled to a certain degree. We’re no longer seeing major leaps in progress by any of the players. […]

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this episode of Whiteboard Friday, Emily Potter shares not only why A/B testing your changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, and thoughts around drawing your conclusions.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans. I’m Emily Potter, and I work at Distilled over in our London office. Today I’m going to talk to you about hypothesis testing in SEO and statistical significance. At […]

How to Create a Successful Blog Strategy: A Step-by-Step Guide

How to Create a Successful Blog Strategy: A Step-by-Step Guide

Did you know that 55% of marketers say blogging is their top inbound marketing priority? Did you also know that these marketers are 13x more likely to see positive ROI than marketers who don’t invest in blogging? Over the last decade or so, businesses have increased revenue, improved brand awareness, and boosted conversions with valuable written content published for their target audience and customers. The key here is that their blog content is valuable — it isn’t enough to simply have a blog; there has to be a purpose or reason for its existence. So, how can you create and maintain a successful blog that provides your target audience with worthwhile […]

Google launches Site Kit plugin for WordPress

Google launches Site Kit plugin for WordPress

The main dashboard in Site Kit lets users see metrics from Google services. Google announced Thursday that Site Kit is available globally for WordPress users. What is Site Kit. Site Kit is a WordPress plugin that allows users to set up and configure Google services to get insights in their WordPress dashboards. Users can see stats from Google Search Console, Google Analytics, PageSpeed Insights, AdSense all in one place. Because it’s a plugin, it doesn’t require source code editing. Site owners can also assign roles and grant individual permissions The company released Site Kit in developer preview earlier this year and says thousands of developers have installed it. What does […]