10 Local SEO Myths Debunked

10 Local SEO Myths Debunked

Recently, I was visiting Hershey, Pennsylvania with my family. On the last day of our trip, we wanted to have dinner in town, so we did what millions of people do nowadays, we brought up Google search on our phones. We were in the mood for Italian food – it’s always good to balance out the sweet with the savory, right? After typing “Italian restaurants” in search, we were presented with a few different options. Immediately, I looked at the pictures, and then the reviews. Finally, I went to the website to look over the menu. One place didn’t appear to be too nice, although it had some good reviews. […]

How to Pixel Your Facebook Group Members & Why You Should via @GaryLHenderson

How to Pixel Your Facebook Group Members & Why You Should via @GaryLHenderson

ADVERTISEMENT We know Facebook Pages and organic reach are not what they were a few years ago. On the other hand, Facebook Groups are alive and well. They are one of the best ways to use the platform and one of the huge advantages it has over Instagram. Getting your tribe to join a Facebook group is a phenomenal way to share your content, pitch your offers, and build a thriving community. The only problem? You aren’t allowed to pixel your group audience like you could with a Facebook business page. This made it challenging for group owners and marketers. There isn’t anything much worse than having a group of […]

How to Clear Your Cache in WordPress

How to Clear Your Cache in WordPress

Recently, one of our readers asked us how to clear cache in WordPress? Your web browser, hosting server, and caching plugins can all serve cached content which can make it difficult for you to see the changes you made to your website right away. Clearing your WordPress cache is also the first troubleshooting advice that you’ll often hear. In this article, we will show you how to properly clear the cache in WordPress. We’ll cover browser cache, web hosting cache, and top WordPress caching plugins in this guide. What is Cache and When Do You Need to Clear Cache? Caching solutions store a static version of your website. This allows […]

Geeking out on Technical SEO, Audits, Web Dev & More with Shelly Fagin [PODCAST]

Geeking out on Technical SEO, Audits, Web Dev & More with Shelly Fagin [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “I hate the word ‘expert.’ I mean, I don’t hate it when other people call me an expert. But I feel so uncomfortable with ever presenting myself that way just because I don’t think I’ll ever feel that way. But I guess, I’ve been in this industry for a long time and I have a lot of knowledge, but just… I felt like there’s always more to learn. I have a ton of things that are on my list when I have free time that I’m super excited about exploring.” Educating clients on the basics of SEO, helping small businesses grow, […]

Happy 15th birthday to Google Maps, the company’s second most important product

Happy 15th birthday to Google Maps, the company’s second most important product

Google Maps is probably the company’s second most important product after Search. One of the more remarkable things about it is: a $63 billion company like Uber would probably not be possible without it. Refreshed app, new features. There’s also the fact that Google Maps has more than one billion monthly active users and can deliver turn-by-turn navigation almost anywhere in the world. Celebrating its 15th anniversary this week, Google introduced a refreshed version of app for Android and iOS with some new features: There are now five (not three) tabs at the bottom of the map screen: Explore, Commute, Saved, Contribute (photos, reviews, content), Updates (feed of recommended places). […]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends. In this post, I’ll cover seven factors to consider when comparing different marketing automation platforms. These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. But first, let’s discuss why ecommerce businesses should always use […]

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Most digital advertisers focus the majority of their efforts on the pre-click stage and ignore what happens after the click. When this post-click stage doesn’t deliver the same message that the ad introduced, conversion rates suffer the consequences. To generate the most conversions, you must segment and personalize the entire user experience by sending your ad traffic to relevant post-click experiences that continue the same story narrative from the ad. Snowflake is one company that understands this connection. Let’s see how their post-click experiences are consistent and relevant to their pre-click experiences. How Snowflake uses segmented ads and post-click experiences Example 1: “Cloud data warehouse” Google search Someone towards the […]

How Market Intelligence Will Make Your Marketing Team More Agile

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). I was thinking about the product and the competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a […]

What’s The Best Time to Send Email Campaigns? (Research-Backed)

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email. Timing isn’t everything in email campaigns, but it’s a huge thing. There’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible. Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of […]