How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]

So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats! But as you start your research, you soon discover there are 7,000+ marketing automation solutions available as of 2019. How will you know which is the right platform for your ecommerce business? Like with every tricky business question, the answer is: it depends. In this post, I’ll cover seven factors to consider when comparing different marketing automation platforms. These factors will ultimately help you make a more confident and informed decision about the future of your tech stack. But first, let’s discuss why ecommerce businesses should always use […]

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Look How Snowflake Uses Paid Search, Retargeting & LinkedIn Ads with Post-Click Experiences to Generate New Customers (6 Examples)

Most digital advertisers focus the majority of their efforts on the pre-click stage and ignore what happens after the click. When this post-click stage doesn’t deliver the same message that the ad introduced, conversion rates suffer the consequences. To generate the most conversions, you must segment and personalize the entire user experience by sending your ad traffic to relevant post-click experiences that continue the same story narrative from the ad. Snowflake is one company that understands this connection. Let’s see how their post-click experiences are consistent and relevant to their pre-click experiences. How Snowflake uses segmented ads and post-click experiences Example 1: “Cloud data warehouse” Google search Someone towards the […]

How Market Intelligence Will Make Your Marketing Team More Agile

How Market Intelligence Will Make Your Marketing Team More Agile

When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese. So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously. Although I’d never thought about it this way before, I was already thinking in terms of market intelligence and market research (two different concepts … more on that below). I was thinking about the product and the competitors. As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a […]

What’s The Best Time to Send Email Campaigns? (Research-Backed)

What’s The Best Time to Send Email Campaigns? (Research-Backed)

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email. Timing isn’t everything in email campaigns, but it’s a huge thing. There’s no use in spending hours on a perfect campaign your subscribers won’t open. So, it’s imperative to get timing as right as possible. Undeniably, having a high ROI is critical for proving the success of your email marketing campaign. But, while the quality of content and a myriad of […]

How to Market A Product to Wow Customers

How to Market A Product to Wow Customers

Product launches are an exciting time for marketers. Unveiling to the world the new campaign you’ve created just for that specific launch can be a relief. Let’s say you’ve developed a great product, know your target audience, and could tell anyone you know about it because you know it so well. The only thing left to do is to figure out how to market it. This can be challenging for a few reasons. Maybe this is your first launch ever, and you’re completely lost about how to bring marketing messages to email inboxes or social media profiles. Alternatively, maybe you’re no stranger to product launches, but this product, in particular, […]

IGTV Dos and Dont’s 2020 [Infographic]

IGTV Dos and Dont’s 2020 [Infographic]

Is IGTV going to become a larger consideration in 2020? Instagram’s dedicated video platform hasn’t taken off as Insta might have hoped as yet, but there still seems to be significant opportunity there, utilizing Instagram’s scale along with rising video consumption trends to maximize viewership, and interest in short-form, episodic content. I mean, when you consider that Snapchat is seeing significant success with its original programming, pointing to shifting viewer habits, it seems logical that IGTV could also tap into the same. It hasn’t yet, but Instagram remains committed to the option, and insists it still has options to expand IGTV. But even if you’re not convinced that IGTV has […]

Share of Voice: What It Is, Why It Matters, and How to Measure It

Share of Voice: What It Is, Why It Matters, and How to Measure It

It may not seem like a major concern in some respects, but effective competitor research will reveal a heap of insight into strategy and process, and will help you improve your system in-step. But how do you measure your performance against your competitors? Once you are tracking the relevant data points, how do you get a quick overview of whether their efforts are succeeding, and yours are failing, and where you stack up with respect to broader trends? Calculating your comparative share of voice is one way of doing this. Share of voice covers overall online visibility, including organic search data, social media, and PPC performance. When combined, these metrics […]

How to do SEO in 2020: Trends and Tips from 10 Experts

How to do SEO in 2020: Trends and Tips from 10 Experts

What will your key SEO points of focus be in 2020, and what new developments do you need to keep in mind in order to ensure that you’re maximizing your search traffic opportunities? We recently spoke to ten experts in the field to get their thoughts on the latest SEO updates, and how businesses can apply them in practice, which we’ve outlined here in this post. Some of their answers overlap, which only emphasizes the urgency of these tasks or aspects. Let’s take a look at the highlights of our small round-up, which was organized with the informational support of SE Ranking. 1. Focus on the basics. There are no […]

LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

LinkedIn CEO Jeff Weiner Will Stand Down to Take on New Role Focusing on Economic Opportunity

After eleven years as LinkedIn CEO, Jeff Weiner has this week announced that he’s stepping down, and will be replaced by the company’s Senior Vice President of Product Ryan Roslansky. Weiner has played a major part in the platform’s development in his time as CEO – as outlined by LinkedIn: “Jeff joined LinkedIn in December 2008, and under his leadership, we’ve grown from 338 to more than 16,000 employees in over 30 offices around the world, our membership base has increased from 33 million to nearly 675 million members, and our revenue has increased from $78 million to more than $7.5 billion in the trailing twelve months.” But Weiner isn’t leaving […]