Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review sites including Google, Yelp and TripAdvisor. Those who express negative views are shepherded into some sort of customer service resolution or “make good” process. This approach, though arguably a form of consumer fraud, has been seen as a way to optimize positive online review scores. But an analysis of customer data by GatherUp (previously “GetFiveStars”) […]

The 10 Best Reporting and Business Intelligence Tools for Marketers

The 10 Best Reporting and Business Intelligence Tools for Marketers

Whether you’re conducting a blog traffic audit or analyzing the success of your most recent social media campaign, it’s undeniable that data is an integral part of any marketing role. Fortunately, there are dozens of analytics tools for marketers with the ability to collect data from different sources, crunch it effectively, and deliver helpful campaign analysis. Some tools, however, are better at delivering valuable reporting results than others. Ultimately, reporting tools should do more than just calculate — they should also make the marketer’s job easier, and more productive. Creating attractive and readable reports is key to ensuring that the results of your work are clear for your entire team. […]

How to Find and Fix Broken Links in WordPress (Step by Step)

How to Find and Fix Broken Links in WordPress (Step by Step)

Everyone agrees that broken links are bad for user experience. But did you know that broken links can significantly hurt your WordPress SEO rankings? Yes, it’s proven that having broken internal links on your website negatively impacts SEO rankings. In this article, we will show you how to easily find and fix broken links in WordPress, so you can improve your user experience and SEO rankings. What is a Broken Link? A broken link, also known as dead link, is a link that no longer works. Broken links can happen for many reasons, but the most common reason is when a page is either deleted or moved to a different […]

Publishers Report a Spam Exploit in Google via @martinibuster

Publishers Report a Spam Exploit in Google via @martinibuster

A WebmasterWorld discussion brought to light a manipulative spam technique that was reported to be flourishing in Google. It involves competitors creating fake review sites to rank in Google. These review sites not only promote their own products, a publisher is reporting that the fake sites are also saying bad things and giving poor reviews. The spam technique consists of creating fake product review sites created by the sellers of the products that are being reviewed. It was reported that some of the sites spread negative information about competitor products. WebmasterWorld Member Selen stated: “Several competitors have created “review” websites where they feature a dozen of their own sister sites […]

Google Rich Snippets Image Bug Returns via @martinibuster

Google Rich Snippets Image Bug Returns via @martinibuster

There is a big issue going on in the recipe niche…again.  There have been multiple reports from recipe bloggers that they are losing their photos in Google search results. When the photos do return, it’s often the wrong one. According to discussions on Twitter, this has gotten worse this week. The recipe site rich snippets bug was initially an issue back in the Spring. Google said it was a ‘bug’ and it did seem to correct. But apparently it’s coming back. Lisa Bryan (@Downshiftology) tweeted about the return of a recipe rich snippets bug. “It seems there’s another recipe rich snippet bug. Images aren’t showing in results (on numerous of my […]

SMX Advanced Overtime: Your questions answered about webspam and penalties

SMX Advanced Overtime: Your questions answered about webspam and penalties

Frédéric Dubut and Fili Wiese speaking at SMX Advanced in Seattle in June. This session was so popular they will be teaming up again to talk about the latest news with Bing and Google penalties and algorithms at SMX East in New York on Nov. 13. Frédéric Dubut (lead of the spam team at Bing) and I spoke together in a first-ever Bing and ex-Google joint presentation at SMX Advanced about how Google and Bing go about webspam, penalties and algorithms. We did not have the time to address every question from the attendees during the Q&A and so we wanted to follow up here. Below are questions submitted during […]

Google doesn’t have an ‘ideal’ page speed

Google doesn’t have an ‘ideal’ page speed

[embedded content] “[Optimizing for site speed] will never go to a point where you just have a score that you optimize for and be done with it,” said Google Webmaster Trends Analyst Martin Splitt on the October 30 edition of #AskGoogleWebmasters. Splitt joined fellow webmaster trends analyst John Mueller to field four questions on the topic of site speed, tools and metrics. Ideal page speed. “What is the ideal page speed of any content for better ranking on SERP?” asked Twitter user @rskthakur1988. “Basically, we are categorizing pages more or less as ‘really good’ and ‘pretty bad,’ so there’s not really a threshold in between,” said Splitt, advising that site […]