Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Facebook Q3 Update: More Users, Higher Revenue, Despite Ongoing Controversies

Despite questions around its stance on allowing misinformation in political ads, despite questions and court cases about its ad metrics, and the accuracy of the data it provides. Despite reports that it’s in decline, with other social apps gradually taking its place, Facebook continues to add more users, and increase its overall revenue, as outlined in its Q3 2019 update. First off, on users – Facebook added 36 million more daily active users for the quarter, taking it to a total of 1.6 billion users logging onto the platform every day. That’s more new users than it added in the last quarter (25m), and in line with Facebook’s ongoing DAU […]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

5 Psychological Factors of Brand Awareness and Trust [Infographic]

With some 94% of consumers indicating that they are more likely to recommend a brand with which they are emotionally engaged, generating interaction, and building trust through the same, should be a key element of your digital marketing strategy. But how can you do it? What are the actionable elements you can utilize in order to establish better connection, and turn interested consumers into active brand advocates? This infographic from the team at Crestline looks at five key aspects worth considering, and the specific ways in which you can improve on each. And while not every tip is going to be relevant to every brand, it’s worth taking a look at […]

Social Media Across Generations [Infographic]

Social Media Across Generations [Infographic]

While social media has become a key part of our broader interactive process, it’s important for social media marketers to note the audience-specific trends, in order to ensure they’re using the right platforms to reach their target audience. And while, as you might expect, younger generations are more active on social, it’s also important to note what they use social platforms for, and how those behaviors are evolving over time. This report from GlobalWebIndex covers a heap of these key insights and trends. Taking a look at each generations’ social media usage, the report looks at overall usage time, usage time by region, specific app engagement and how people are […]

Twitter Publishes New Stats on Game of Thrones Discussion [Infographic]

Twitter Publishes New Stats on Game of Thrones Discussion [Infographic]

It’s a little late, but Twitter has this week published a new set of insights into the discussion around TV show ‘Game of Thrones’, and how fans engaged with the final season of the program on its platform. Then again, Game of Thrones has been in the news again this week, with the creators discussing their process, and new prequel announcements. So maybe, it’s just the right time for Twitter to be showing off its Game of Thrones analysis – but either way, the idea is to showcase what Twitter partner Brandwatch is able to provide via its in-depth tweet analysis. There are some interesting notes, too – discussion peaked the day […]

Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat is rolling out a new option which will enable users to paint their own 3D AR effects over their face, or anything else, from within the app itself. As you can see in this tweet from Snapchat product lead Andrew McPhee, the option will enable users to use free form drawing tools, which will then be attached as 3D objects within your frame. You can use the tools in the front or rear-facing camera, enabling you to add new effects to whatever you like. Of course, you are limited by your creative capacity, and what your finger is able to paint on the screen (hence the simplistic type examples). […]

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

DuckDuckGo Study Finds More People Would Use Google Alternatives if Given a Choice via @MattGSouthern

A study commissioned by DuckDuckGo finds more people would use non-Google search engines if they were offered a choice. To that end, DuckDuckGo proposes that Android smartphones come with a search preference menu that lets users choose their own default search engine. A study was conducted to find out which search engines people would choose if presented with DuckDuckGo’s proposed search preference menu. Participants in the study were presented with 4-choice and 8-choice search preference menus, as shown below: According to the study, people selected Google alternatives at a rate that would boost their collective mobile market share by 300%-800%. Overall mobile search market share would immediately change by over […]

Google Ads Officially Announces Rollout of Lead Form Extensions via @MattGSouthern

Google Ads Officially Announces Rollout of Lead Form Extensions via @MattGSouthern

Google confirmed it’s rolling out lead form ad extensions in the coming weeks, a feature that was recently spotted in testing. As we reported two weeks ago, Google has been testing ad extensions that have the ability to capture leads. After tapping a call-to-action button, users can quickly submit a form which is pre-populated with the contact information from their Google account. “Lead form extensions capture interest when potential customers are searching for your company, products, or services on Google. A fast, mobile-optimized experience makes form submission easy and eliminates the extra step of navigating to your mobile site lead form.” Google notes that, in testing, one advertiser reported a […]

Twitter Cancels Political Advertising via @martinibuster

Twitter Cancels Political Advertising via @martinibuster

ADVERTISEMENT Twitter’s Jack Dorsey tweeted that Twitter will no longer accept political advertising. He shamed Facebook for allowing false claims in political ads and with this move it could be implied that it challenges other social networks. The new policy will be in force on November 22, 2019. Jack Dorsey stated his belief that political advertising is risky and challenges the ideal of civic discourse. His announcement described the reasons for this decisions and why he feels it’s the best decision. According to a series of tweets by Twitter CEO Jack Dorsey: A political message earns reach when people decide to follow an account or retweet. Paying for reach removes […]

The 20 Quantifiable Benefits of Social Media Marketing for Business

The 20 Quantifiable Benefits of Social Media Marketing for Business

If you’ve been a marketer for a while, you most likely know the basic facts about social media marketing: It’s cost-effective and it’s a way to engage with your customers and potential customers. All that sounds great, but you might be wondering what the data actually says about social media use. After all, when operating on a limited budget, you have to make sure every effort you’re putting into marketing has a return that proves their worth. Social media marketing is great for most businesses, and here are the statistics to prove it. Customer engagement 1. If you’re using YouTube to market to millennials, you’re in luck: you may be […]