An Inside Look At HubSpot’s Enterprise Marketing Playbook

An Inside Look At HubSpot’s Enterprise Marketing Playbook

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. But in doing so, you also keep them hidden from your customers and the wider community. Start-ups tend to lead the way when it comes to sharing. They shine a light on their […]

Marketers: Is Your Ecosystem Ready for 2020?

Marketers: Is Your Ecosystem Ready for 2020?

At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago. Customer experience is now the main factor driving referrals, sales and lifetime value. Because of that, your customer needs to be at the center of your entire business. Regardless of where your customer interacts with you, they need to have a delightful experience. One tool can’t do it all for you. Keeping your marketing strategy customer-focused requires using more than software to build your business. You can integrate your software with apps and use service […]

12 Alternative PPC Books Every PPC Marketer Needs to Own via @lukedavisseo

12 Alternative PPC Books Every PPC Marketer Needs to Own via @lukedavisseo

You may have read some of the SEO books suggested by Brian Harnish a while back. But perhaps an overlooked area for books is PPC. After all, what more could you learn about paid media from a book when all the knowledge you need is online? The issue with that is your webpages can 404 without you knowing or you might forget to bookmark them. A book stays with you. But the downside is books can become outdated pretty quickly. And unless a revised edition is published, you’re stuck with pages of knowledge from the past. There’s also the problem that the majority of PPC-specific books are self-published. That’s why […]

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor’s new ‘Review Hub’ lets restaurateurs manage reviews from multiple sources in one place

Tripadvisor has launched “Review Hub,” a dashboard that allows restaurant owners to view and respond to customer reviews across Google, Facebook, Yelp, TheFork, its own site as well as other major review sites, the company announced Wednesday. Source: Tripadvisor. Why we care TripAdvisor’s new dashboard will make it easier for businesses to view and respond to reviews across multiple platforms. Responding to reviews has become a critical aspect of digital customer service and marketing. When it comes to local rankings, Google factors in the number, quality and ratings of reviews. Businesses that do a good job managing customer feedback are also likely prioritizing customer service and creating a cycle of […]

Best Blogging Niche – 7 That Will Make Money (Easily)

Best Blogging Niche – 7 That Will Make Money (Easily)

Are you thinking about starting a blog but not sure which topics or niche to choose? Choosing the right niche for your blog makes it easier to create engaging content and even make money online. In this article, we’ll explain how to easily choose the best blogging niche that will eventually help you start earning online. What is a Blog? A blog is a website that’s updated regularly with new pieces of content, which are normally written articles. These are called “posts” and appear in reverse chronological order, with the newest at the top of the list. To learn more, see our guide on the difference between a blog and […]

How to Create a Facebook Marketing Plan That Models Your Customer Journey

How to Create a Facebook Marketing Plan That Models Your Customer Journey

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

2 weeks until Search Marketing Expo. Don’t miss out!

2 weeks until Search Marketing Expo. Don’t miss out!

In just two weeks, hundreds of marketers like you will head to San Jose for Search Marketing Expo. They’ll access 100+ in-depth sessions on SEO, SEM/PPC, and Digital Commerce Marketing — loaded with actionable tactics that boost traffic, drive conversions, and generate sales. It’s three lanes with no limits! Join them February 19-20 for unrivaled training, featuring inspiring keynote speakers from Under Armour, Procter & Gamble, and Search Engine Land, interactive consulting sessions with industry experts, and the opportunity to meet people who will be your professional colleagues and personal friends for years to come. See what’s in store: Unbiased training from the Search Engine Land experts you trust. 100+ […]

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

Q&A with Head of Sales, Steve Brancale: Why Postclick & Full-Service Is Necessary to Maximize Advertising Conversion Rates

In our first article, CEO Tyson Quick introduced the Full-Service solution with Postclick detailing how it’s the next evolution in advertising personalization and maximizing conversion rates. Today we talk to Steve Brancale, Head of Sales, about the onboarding process, why it’s most applicable for brands with large advertising budgets, and how to request more information. How is Full-Service different than the Instapage Enterprise plan? SB: It’s an entirely separate offering. The Enterprise plan is a great self-service solution for advertisers who are looking to lift conversion rates through ad-to-page personalization across a relatively modest ad-spend, typically $10k/mo to $30k/mo. At that level of spend, they likely have the internal resources […]

Video: Jim Boykin on how link building has evolved over two decades

Video: Jim Boykin on how link building has evolved over two decades

Jim Boykin from Internet Marketing Ninjas had me at his office to talk about the early days of SEO and how things have changed over the past couple of decades. Jim has been and still is an important personality in our industry, and it was really nice sitting with him and talking about SEO. We talked about the early days of link building, how link building has changed over the years. We also talked about some of the changes at his company, including when he acquired WebmasterWorld and other SEO communityies and then sold them back. That led us into a chat about overall business advice and running a company. […]

Paid Social Media: Worth The Investment?

Paid Social Media: Worth The Investment?

Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I’ve seen their ad on Twitter four times already: The infinite adventures of @RickandMorty meet the infinite adventures of Pringles Flavor Stacking. pic.twitter.com/8SQB6vE0ZP — Pringles (@Pringles) January 28, 2020 If you’ve seen Rick and Morty, you might be thinking — Why Pringles? Well, of those Rick and Morty viewers, about 1.9 million are adults, ages 18-34. And, of Twitter’s users, 44% of them are adults, ages 18-24. If Pringles […]