Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

Facebook Was Reportedly Looking to Buy FitBit, and Move Into the Wearable Space

One of the biggest tech industry news stories of the week was Google’s pending acquisition of FitBit for $2.1 billion, which will enable the search giant to make a big move into the consumer wearables space. But another interesting angle to this story is The Information’s report that Facebook was also looking to purchase the wearable provider, though it offered significantly less than the final agreed price. As reported by The Information: “Before Google reached a $2.1 billion deal to buy Fitbit, announced on Friday, Facebook held talks to acquire the smartwatch maker, according to two people familiar with the situation. […] Facebook’s interest in Fitbit signals the social network’s growing […]

LinkedIn Reaches 660 Million Members, Outlines ‘Members First’ Guiding Principles

LinkedIn Reaches 660 Million Members, Outlines ‘Members First’ Guiding Principles

LinkedIn, which is currently seeing ‘record levels’ of engagement, has this week announced another milestone, reaching the new high of 660 million members worldwide. LinkedIn’s leading nation in terms of membership remains the US, where it’s added 8 million new members since February, while it’s also seeing significant growth in India (+7m since Feb) and Brazil (+3m). LinkedIn is also the only major western social media platform that’s able to operate in China, where the platform now has 48 million members. LinkedIn has seen improved performance across the board since being purchased by Microsoft back in 2016, with its user base increasing by more than 50% since that time. It […]

What you need to know about Google Merchant Center identifier enforcement updates

What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads in 23 countries starting September 30. What is a UPI? First, the basics. A UPI is a unique identifier that is associated with a product. Common UPIs are Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs), and brand names. What are the UPI enforcement changes? First, the big one. In the past, Google Merchant Center automatically […]

How to Use BERT to Generate Meta Descriptions at Scale via @hamletbatista

How to Use BERT to Generate Meta Descriptions at Scale via @hamletbatista

In the last few months, Google has announced two systems that are in production in Google search and are also open source. Anybody can see how they work. You can guess one of them as the announcement is recent: BERT. The second one is their robots.txt parser. Google open-sourcing parts of Google Search is not something you would have considered possible even a year ago. As expected, there is no shortage of ultimate guides to optimize your site for BERT. You can’t. BERT helps Google better understand the intent of some queries and has nothing to do with page content per their announcement. If you’ve read my deep learning articles, […]

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

11 Reasons Your Website Can Have a High Bounce Rate via @amelioratethis

The dreaded high bounce rate. It makes the shoulders of online marketers tense up and causes their foreheads to wrinkle up with concern. What Is Bounce Rate? As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site. Before you start worrying, consider that “high” is a relative term. Most websites will see bounce rates between 26% to 70%, according to a RocketFuel study. Based on the data they gathered, they provided a bounce rate grading system of sorts: 25% or lower: Something is probably broken 26-40%: Excellent […]

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

7 Best Video Hosting Sites for Bloggers, Marketers, and Businesses

Are you looking for the best video hosting sites for bloggers, marketers, and business websites? Uploading videos directly to your website requires a lot of server resources. This is why smart business owners use video hosting sites to upload videos and then easily embed those videos in WordPress without affecting performance. In this article, we will share some of the best video hosting sites for bloggers, marketers, and business owners. Why Use Video Hosting Sites? Videos are the most engaging form of content, and they are highly effective for conversions. However, they also take a lot of space and bandwidth. WordPress allows you to upload videos to your website. However, […]

Left Brain vs. Right Brain: How I Exercise Creativity in a Numbers-Focused Industry via @seocopychick

Left Brain vs. Right Brain: How I Exercise Creativity in a Numbers-Focused Industry via @seocopychick

ADVERTISEMENT When I was 6 years old, my mom started going to community college to study nursing. As her own “mini-me”, I wanted to be just like her – ambitious, studious, smart, and most likely to be seen burning the midnight oil. I’d flick through her chemistry books, pretending I could read the Periodic Table and that I understood the difference between a proton and a neutron. I’d tinker with her chemistry set, draw cells all over scratch paper, and excitedly asked for my own microscope for Christmas. I had a love of science and math, but also reading and art. All of the above complimented each other, I thought, […]

How to Use Schema Markup to Improve Your Website’s Structure

How to Use Schema Markup to Improve Your Website’s Structure

Just like when I first watched The Matrix, when I initially heard the term “schema markup,” I was intimidated by the technical know-how I felt I needed to understand it. However, just like the movie, understanding schema markup isn’t as difficult as you might think. As a marketer, schema markup is important because you want to make it as easy as possible for search engines to crawl your website. The easier it is for Google to understand your site, the higher in search engines your website can appear. Below, let’s review what schema markup is, where to add it, and how it can improve your website’s structure. What Is Schema […]

How to Embed Video in Email [Quick Tip]

How to Embed Video in Email [Quick Tip]

Nowadays, video is an undeniably popular channel for marketing purposes. In fact, in 2019, 87% of businesses use video as a marketing tactic — a number drastically higher than just two years prior, when only 63% used video. If you’re an email marketer, I’m willing to bet you’ve considered how you might spruce up your subscription and click-through rates with video. It’s a good idea in theory, with two-thirds of consumers preferring video over text when learning about new products or services. In reality, however, it can be tricky. Major email clients including Gmail, Yahoo, and Outlook don’t support embedded videos, so your subscribers either won’t be able to watch […]

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

Google parent Alphabet is buying fitness tracker and smartwatch maker Fitbit in a deal that values the company at $2.1 billion. Android Wear devices have not kept up with the Apple Watch, which dominates the wearables market (along with AirPods). Catching Apple Watch. In its recent earnings release, Apple announced that its “Wearables, Home and Accessories” revenues grew to $6.5 billion from $4.2 billion a year ago. And according to third party analyst estimates, the Apple Watch represents roughly 50% of the global wearables/smart watch market. Alphabet’s acquisition of Fitbit is not unlike Google’s purchase of other hardware companies (e.g., Motorola, HTC) in order to speed innovation and build “reference […]