Video: Eric Enge on Google advice vs. real-world SEO experience

Video: Eric Enge on Google advice vs. real-world SEO experience

In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what worked for my clients.” We also spent time discussing how he approaches building out content on a website. From the content quality, to the structure of the content and then promoting that content to […]

How to Stop and Prevent a DDoS Attack on WordPress

How to Stop and Prevent a DDoS Attack on WordPress

WordPress is one of the most popular website builder in the world because it offers powerful features and a secure codebase. However, that does not protect WordPress or any other software from malicious DDoS attacks, which are common on the internet. DDoS attacks can slow down websites and eventually make them inaccessible to users. These attacks can be targeted towards both small and large websites. Now, you may be wondering how can a small business website using WordPress prevent such DDoS attacks with limited resources? In this guide, we will show you how to effectively stop and prevent a DDoS attack on WordPress. Our goal is to help you learn […]

Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

Facebook Won’t Stop Lies in Political Ads – Here’s What it Should do Instead

Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. That could enable candidates to amplify the reach of lies and rumors – which some are already doing – and potentially manipulate voters and influence critical votes. Facebook CEO Mark Zuckerberg explained this in a recent public address, in which he broadly focused on the values of free speech. As per Zuckerberg: “We don’t fact-check political ads. We don’t do this to help politicians, but […]

7 Mistakes Which Can Derail Your Social Selling Strategy

7 Mistakes Which Can Derail Your Social Selling Strategy

“Traditional sales tactics no longer work because desensitized buyers never, or take days to, respond to emails and refuse to answer calls from numbers they don’t recognize. But savvy sellers who effectively engage on social networks are seeing meaningful results. These modern sellers create 45% more opportunities and are 51% more likely to achieve quota than those who do not embrace social.” This passage, from a landmark report by a marketing leader Forrester, sums up the pain, as well as enormous opportunity, that B2B organizations face when selling their products or services. Social media is now the global marketplace, and salespeople are flocking to social selling. But that doesn’t mean […]

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

Social Media and Digital Marketing Success Requires a Marriage, Not a One Night Stand

As humans, instant gratification is in our DNA, and we now live in a society which is increasingly being built on immediate access. When we want something, we want it now – we don’t want to wait in line or even wait for a mobile web page to load on our device. This is why you now have only eight seconds to make that first digital impression when your dream customer visits your blog, website or social network profiles. When consumers are inconvenienced by a wait of any kind they’ll very often head straight to the next website, the next store, or they’ll skip the purchase altogether. Bottom line – time is our […]

Video Marketing Statistics for 2020 [Infographic]

Video Marketing Statistics for 2020 [Infographic]

Video marketing remains best performing digital content type, driving more views, more engagement and more response than any other social posting option. Questions have been raised about the actual viability of video content following revelations of problems with Facebook’s video usage metrics, which some have claimed indicate that the prominence of video is not as significant as The Social Network might want us to believe. But for one, the reported errors don’t relate to overall video viewing stats, which remain strong, and second, Facebook isn’t the only platform reporting higher video consumption and engagement numbers: For example: Done right, video content can drive greater response than other social content types. […]

8 New Graphic Design Trends for 2020 [Infographic]

8 New Graphic Design Trends for 2020 [Infographic]

Published Oct. 30, 2019 Are you looking for ways to modernize your marketing strategy? Want to know the graphic design trends that can take your small business to the next level? The team from Venngage share their graphic design trends for 2020 and beyond in this infographic. Here’s a quick summary: Muted color palettes Color gradients Abstract and dream illustrations Heavy but simple fonts Beautiful flowing shapes and lines Genuine and neutral stock photos Minimalist landing pages Better branded animations Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

LinkedIn Publishes New Research into Common Mistakes Made in Measuring Social ROI

Return on investment has long been a key topic of debate in and around the social media marketing sector. Sure, you might be able to gain a whole lot of followers, but are any of those people actually willing to spend money with your brand? Is social media activity actually indicative of likely consumer purchase behavior? Of course, results will vary based on a range of factors – the specific company, the product itself, the creative elements used, etc. As such, it can be very difficult to get a real assesment on a true social media ROI baseline. But what if, beyond all that, we were also actually looking at social […]

Social Media Etiquette in 2019 [Infographic]

Social Media Etiquette in 2019 [Infographic]

Social media has changed our everyday interactive behaviors, and new norms have been founded around such practices. Now, it’s not uncommon for people to pause before eating a meal in order to take a photo for Instagram, or to see people holding their phone in their outstretched hand, posing for a selfie in the middle of the street. It’s not even that uncommon these days to see someone talking to their phone screen as they walk by, live-streaming direct to their online audience. As social media has become more engrained within out everyday process, such behaviors have become more accepted – but just how accepted are they, and what’s considered […]

Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

Selling Likes And Followers Has Been Ruled Illegal By the FTC via @MattGSouthern

ADVERTISEMENT In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas Jr., owner of a company called Devumi, was fined $2.5 million over the sale of “fake indicators of social media influence.” Devumi was in the news last year as the subject of a well-publicized New York Times investigation. It was discovered that Devumi was selling Twitter followers and engagement to celebrities, businesses, and anyone who wanted to pay to appear popular online. The New York Times reported Devumi managed to generate around $15 million in revenue from doing this. Since then, Devumi shut […]