Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Facebook Adds New Controls and Data Transparency Tools in Messenger Kids

Is Facebook’s Messenger Kids app a good or bad thing for society more broadly? While many still hold reservations about the company’s child-friendly variation, which is designed for users under the age of 13, given the significant role that social media now plays in the modern interactive process, it does make some sense that we should look to educate our kids early in order to ensure that they’re aware of how social platforms work, how their personal data is used, and the dangers of online interactions. But there obviously needs to be strict controls over such – which is why this week, Facebook is rolling out a new series of updates […]

Byte – the Revamp of Vine – Was Downloaded 1.3 Million Times in Its First Week

Byte – the Revamp of Vine – Was Downloaded 1.3 Million Times in Its First Week

It still has a tough road ahead, and initial hype is not a definitive marker for future success. But according to these stats from app analytics provider Sensor Tower, Byte, the second-coming of Vine, is off to a pretty good start. As you can see here, Byte reached 1.3 million downloads in its first week, surpassing Vine’s performance in the same time period after launch. And while the comparison is not exactly fair – Byte has the advantage of building off of Vine’s popularity, and there are more social media and app users now than there were back in 2013 – it’s still a pretty good performance measure for the […]

Twitter Uncovers Security Flaw in Phone Number to Account Matching Process

Twitter Uncovers Security Flaw in Phone Number to Account Matching Process

Twitter has this week revealed that it recently detected a potential security vulnerability in its account matching systems which may have exposed people’s personal identifying information via the app. As explained by Twitter: “On December 24, 2019 we became aware that someone was using a large network of fake accounts to exploit our API and match usernames to phone numbers. We immediately suspended these accounts and are disclosing the details of our investigation, because we believe it’s important that you are aware of what happened, and how we fixed it.” When you first sign-up for a Twitter account, Twitter provides an option where you can cross-match your existing phone and […]

Position Zero Is Dead; Long Live Position Zero

Position Zero Is Dead; Long Live Position Zero

Check Your SERP Features This change brings our data in line with Google’s view that a featured snippet is a promoted organic result and also better aligns us with Google Search Console data. Hopefully, it also helps provide customers with more context about their featured snippets as organic entities. How does Google count to 10? Let’s take a deeper look at the before and after of this change. Here are the desktop organic results (left-column only) from a search for “LCD vs LED” on January 21st … Pardon some big images, but I promise there’s method to my madness. In the “before” screenshot above, we can clearly see that the featured […]

5 Ways to Use LinkedIn to Power Your Business via @KristiKellogg

5 Ways to Use LinkedIn to Power Your Business via @KristiKellogg

ADVERTISEMENT LinkedIn provides a valuable opportunity to connect with business leaders, decision makers, and high-income earners. LinkedIn should definitely be a part of your business’ social media marketing mix. Discover five ways to use LinkedIn for business. 1. Use LinkedIn as a Networking Tool LinkedIn is an amazing networking tool. To take full advantage of LinkedIn’s networking capabilities, you need to do three things: Connect with people Build an all-star profile Interact with others Connect with People Connect with colleagues and friends you know, right along with other people you don’t know. There’s no limit to who you should connect with. Follow someone’s blog? Connect with them on LinkedIn. Have […]

5 takeaways for marketers from Google’s Q4 2019 earnings

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since becoming Alphabet CEO. Google Q4 advertising highlights: Google search and other advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in advertising revenue in the fourth quarter, up 31%. Network advertising revenues were $6.0 billion, up 8%. The company said shifted its ad mix to favor Google […]

How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright

How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Amy in West Sussex. She asks: “How do you effectively optimize your website in a tiny niche? How on earth do you effectively optimize your website in a niche so small that your keywords don’t get searched more than 100 times a month (according to Google Trends/Keywords planner on Google Ads). Any advice for a […]

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

“The year of automation is here!” “Don’t let your team manually do what should be automated.” “The one who still manages bids manually in Google Ads is wasting her time.” These and other like-minded sentiments are being uttered by PPCers who just a couple of short years ago were (rightfully) hesitant about incorporating too much automation into their systems. What happened? Well, that’s for a different article. Call it, evolution of the system, evolution of our thinking, or most likely a mixture of both… but the world of PPC has certainly joined the lane of no return on the road to automation. The Winds of Change & Automation In my […]

Pay Attention to These SEO Trends in 2020 and Beyond

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of […]