5 takeaways for marketers from Google’s Q4 2019 earnings

5 takeaways for marketers from Google’s Q4 2019 earnings

Google reported revenues of $45.8 billion, up 17% year-over-year for the fourth quarter of 2019 on Monday. Including “other bets,” Google’s parent Alphabet reported total revenues grew 23% to $46.1 billion for the quarter. For the first time, the company disclosed YouTube advertising (and Cloud) revenues. It was also Sundar Pichai’s first earnings release since becoming Alphabet CEO. Google Q4 advertising highlights: Google search and other advertising revenues were $27.2 billion for the quarter, an increase of 17% year-over-year. YouTube generated $4.7 billion in advertising revenue in the fourth quarter, up 31%. Network advertising revenues were $6.0 billion, up 8%. The company said shifted its ad mix to favor Google […]

How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright

How Do You Effectively Optimize Your Website in a Tiny Niche? via @tonynwright

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Amy in West Sussex. She asks: “How do you effectively optimize your website in a tiny niche? How on earth do you effectively optimize your website in a niche so small that your keywords don’t get searched more than 100 times a month (according to Google Trends/Keywords planner on Google Ads). Any advice for a […]

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

Marketing Automation & Data: 2 Contradictory Elements We Need to Discuss via @PPCKirk

“The year of automation is here!” “Don’t let your team manually do what should be automated.” “The one who still manages bids manually in Google Ads is wasting her time.” These and other like-minded sentiments are being uttered by PPCers who just a couple of short years ago were (rightfully) hesitant about incorporating too much automation into their systems. What happened? Well, that’s for a different article. Call it, evolution of the system, evolution of our thinking, or most likely a mixture of both… but the world of PPC has certainly joined the lane of no return on the road to automation. The Winds of Change & Automation In my […]

Pay Attention to These SEO Trends in 2020 and Beyond

Pay Attention to These SEO Trends in 2020 and Beyond

Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns. In this article, I will take a look at what is in store for SEO in 2020 and how these factors will change the way we formulate strategies throughout the next year and beyond. Artificial intelligence will continue to evolve Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of […]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Do You Really Need Sound in Your Instagram Stories? [New Research]

Since the dawn of Stories features across social media platforms, many brands have asked, “Should we make Stories with or without sound?” While some people love to get the full experience of sight and sound while they watch Stories on various platforms, others watch this type of content when they’re on-the-go. Because many mobile users are often in public, standing near people, or even in at school or work when they watch Story content, they might choose to watch with the sound off. Story platforms have even debated whether this element is or isn’t a necessity. Recently, news coverage from MarketingLand noted that Snapchat encourages creators to include sound in […]

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

Why Accessible Marketing is the Future, According to an Inclusive Design Expert

One in four people live with a disability in the United States. That means, if your marketing content excludes people living with a disability, you could be losing out on the potential of converting 61 million people into customers. I had the opportunity to sit down with Christina Mallon, the Global Head of Inclusive Design and Accessibility at Wunderman Thompson (the largest ad agency in the world), to learn how brands are creating more inclusive products and campaigns to reach an underserved audience. Christina has worked with major brands, including Microsoft and Tommy Hilfiger, to help them develop accessible products and content for their marketing campaigns. She’s worked on digital […]

12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras

12 Essential Steps to Creating a Robust Digital Strategy in 2020 via @brentcsutoras

Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies in 2020. On January 29, I moderated a sponsored Search Engine Journal webinar presented by Benu Aggarwal, President and Founder of Milestone Inc., and Bill Hunt, President, Back Azimuth Consulting. They discussed the 12 steps you can take in order to create a robust digital strategy for 2020. Here’s a recap of the webinar presentation. In the last 20 years, search has evolved significantly. Search is no longer about simple keywords, but conversations across different devices. The algorithm updates rolled out by Google used to be about fighting spam. Now they’re […]

Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

Facebook Cautions Against the Pitfalls of Too Much Personalization in New Report

Personalization has become a buzzword in digital marketing in recent times, with every other marketing guru urging people to connect with other people, to be more human, and to address each individual’s specific needs. And that’s reasonable advice, to a degree. But as Facebook notes in its latest report, it’s not always applicable, and in some cases, increased personalization can actually have negative impacts on campaign performance. As explained by Facebook: “A common belief is that personalization means providing completely different offerings to each consumer, but this doesn’t always create the most desirable impact for a brand. We’re currently witnessing brands that have built hugely successful businesses over decades on the […]

YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

YouTube Outlines Election Security Efforts as 2020 Presidential Race Begins

With the 2020 US Presidential race officially getting underway this week, YouTube has published a new post which outlines how it’s working to improve election security, and limit the spread of misinformation across its platform. YouTube’s focus here is important – while Facebook is at the forefront of the push against misinformation, research shows that YouTube is the second most utilized social platform for news content, and with more than 2 billion monthly active users, its impact is significant. First off, YouTube notes that it will remove digitally altered content, alluding, in some ways to the now infamous Nancy Pelosi video that Facebook refused to take down, but also likely […]