Pro Tip: Here’s why content audits are so important

Pro Tip: Here’s why content audits are so important

One common mistake when it comes to developing and publishing content on a site is never touching it again. Having a content revitalization strategy to ensure content is relevant is just as (if not more) important than adding new content to drive organic traffic. If it’s been a while since older posts on your site have been updated, it may be time to conduct a content audit. I’ve followed this process with several SEO clients and it yielded impressive results. One client in the employment industry saw a 40% lift in organic traffic and a 131% increase in goal completions in nine months. A client in the education space saw […]

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

The 7 Biggest Reasons Your Instagram Ads Are Not Approved & What You Can Do to Fix Them

With all the opportunities Instagram advertising offers to promote products and services, grow brand awareness, and connect with customers, it’s crucial your Instagram ads don’t get disapproved — or they only show on a limited basis. Between heightened competition across social media and constant changes in the algorithms, many businesses find their Instagram ads not delivering — either because they were disapproved, or because the ads are not optimized for the best campaign results. The good news: Your Instagram ads not delivering doesn’t mean the platform is wrong for your business. It could simply mean a small mistake was made during ad setup to prevent it from showing, or maybe […]

How to Use Pinterest for Blogging

How to Use Pinterest for Blogging

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, “Why exactly is Pinterest so closely tied to blogging?” It could be because Pinterest is an outlet for education. Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases. So it makes sense that helpful blog posts are a great choice for pinning. Let’s say you run a blog. Your next question is probably, “Well, how do you use Pinterest for blogging?”   In order to tap into the website that is key […]

Filter, sort, bulk manage product groups in Microsoft Shopping soon

Filter, sort, bulk manage product groups in Microsoft Shopping soon

A new list view and scripts support are coming to product groups in Microsoft Shopping that will give advertisers much more flexibility in managing their campaigns. The new view and capabilities will be rolling out in the coming weeks, Microsoft Advertising announced Tuesday. Easier management. You’ll be able to sort, filter and make pivots with product groups. This means advertisers will be able to “make bulk changes faster, enable percentage-based bid changes, and view side-by-side performance data when subdividing Product Groups,” wrote product manager Joseph Damiani. Scripts will allow you to automate Shopping campaign monitoring and updates for bid management, for example. Why we care. These are very welcomed updates […]

A Definitive Guide to Mobile SEO via @SEMrushAcademy

A Definitive Guide to Mobile SEO via @SEMrushAcademy

3. Technical Aspects of Mobile SEO Now let’s look at the technical aspects of mobile SEO. When you optimize the SEO elements on a page, you should start with title tags, H1 headings, content, image alt text, URLs, and meta descriptions, just as you would doing standard SEO on your desktop site. Pay special attention to your title tags and meta descriptions. Mobile search results pages don’t display as much information as desktop SERPs, so your titles and descriptions will be truncated to a much shorter length. Use those marketing skills to write shorter, more compelling titles and descriptions, so you’ll make a better impression when you show up in […]

Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google advises that site owners using Google Tag Manager may need to re-verify ownership of their site in Search Console. An issue was recently detected with the Google Tag Manager verification method in Search Console, which Google confirms has since been fixed. Apparently, that issue led to sites losing their verified status in Search Console, though exactly why that happened is unknown. Google was short on details other than to say the problem has been solved, and sites previously verified in Search Console may now need to re-verify. We had an issue with the GTM verification method in Search Console, but it should be solved by now. You might need […]

The 7 Biggest Social Media Sites in 2020 via @KristiKellogg

The 7 Biggest Social Media Sites in 2020 via @KristiKellogg

ADVERTISEMENT All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, […]

SEMPO Officially Ends via @martinibuster

SEMPO Officially Ends via @martinibuster

ADVERTISEMENT The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing. Digital Analytics Association The DAA is an organization founded by executives related to the web analytics industry. It’s not an organization I am familiar with. Though the DAA has existed since the early 2000’s this is the first I’ve heard of them. But search marketers may be forgiven for not having heard of them either because it’s not really a search marketing organization, it’s a web analytics organization. This is how the DAA describes their mission: “Advancing the use of data to understand and […]

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to […]

An Ad-Free Search Engine Journal (Or: a Better Web for Everyone) via @vahandev

An Ad-Free Search Engine Journal (Or: a Better Web for Everyone) via @vahandev

You vs. the interweb’s ads. You dodge, ignore, and scroll past. You install ad blockers. Ad networks find their way around your ad blockers so we can pay the bills. It’s currently a zero sum game where the stakes have never been higher for publishers, especially ones like Search Engine Journal, which doesn’t have a paywall. We subsist entirely on advertiser revenues to bring you the latest in search news and best practices. That’s why Search Engine Journal is proud to partner with Scroll, joining USA Today, Business Insider, The Onion, and a couple dozen more publications. The founders are formerly of Chartbeat, Spotify, and Foursquare. Scroll’s investors include The […]