The Future of Work Is in These 3 Things

The Future of Work Is in These 3 Things

People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change. Sitting in a cubicle from nine to five decked out in business casual is no longer considered the office norm. Did you know that 50% of the workforce has adopted a “casual dress” rule? What has been found is symmetrical value between how customers want to connect with the businesses they support and employees who want to work for the businesses they support. This aligns with flexibility. The future of work is […]

10 of the Best Tools to Find Relevant Influencers on Social Media

10 of the Best Tools to Find Relevant Influencers on Social Media

While it’s become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were able to charge tons of money for making an ad for Pepsi or Swatch in order to influence consumer behavior. With the birth of social platforms, everything changed. The Internet has no limits, there can be as many influencers as the world requires. They can be of any age and social status, and in any […]

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook has added a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook’s systems will then be able to choose from when displaying the ad to different users. As reported by Marketing Land, the new option – called ‘Multiple Text Optimization’ – is similar to Google’s ‘Responsive ads‘, which give advertisers the ability to include alternative text options, which its systems can then test and optimize the generate the best results. The option essentially expands on Facebook’s Dynamic Ads, which enable Facebook’s systems to showcase your products based on connected inventory listings – as opposed to you having to create individual ads for each. […]

Facebook Publishes New Research on Evolving TV Viewing Behaviors [Infographic]

Facebook Publishes New Research on Evolving TV Viewing Behaviors [Infographic]

Facebook has published a new report which looks at how TV viewing and discovery behaviors are changing, with more people turning to online sources to discuss and engage with traditional TV content. And while the focus of the research is to help the broadcasters themselves better connect with relevant audiences, it also highlights some particularly interesting trends in relation to multi-screening (people engaging online while viewing TV programs) and digital video consumption. If you were looking to get a better handle on where attention currently lies, this report provides some valuable insights, which could help you better target your video advertising and outreach efforts. You can read more, including region-specific […]

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

4 Ways to Sleigh Holiday Influencer Marketing [Infographic]

With the holiday period fast approaching, more people than ever will be referring to online influencers to get their thoughts on the best gifts to buy this season, the latest food and decoration trends to tap into, and a range of other fresh ideas that they should be aware of to maximize their celebratory efforts. That means that brands should also be looking to partner with these influencers to get their content in front of more people. But how can you do that? The team from Linqia is here to help, with this new listing of four less obvious influencer marketing tactics specifically for the holiday season. If you’re still […]

Instagram Expands Ban on Self-Harm Images to Include Depictions in Drawings and Memes

Instagram Expands Ban on Self-Harm Images to Include Depictions in Drawings and Memes

After announcing a ban on graphic images of self-harm back in February, Instagram is now expanding its parameters to take in more types of self-harm related content, as it seeks to better protect vulnerable and at-risk users. The new changes have been outlined in a blog post from Instagram chief Adam Mosseri, who has also explained the dangers of such content: “Nothing is more important to me than the safety of the people who use Instagram, particularly the most vulnerable. Suicide and self-harm are difficult and complex topics that people understandably care deeply about. These issues are complicated – there are many opinions about how best to approach them — […]

#SMTLive Recap: Instagram’s Recent Updates

#SMTLive Recap: Instagram’s Recent Updates

If you know anything about social media marketing, you know just how tough it can be to keep up with ever-changing social platforms. From testing hiding like counts to all the innovation from Stories, Instagram specifically has gone through a lot of changes over the past few months. In our most recent #SMTLive Twitter chat, we wanted to do a roll call of sorts as to how everyone has been dealing with these changes. What followed was a pretty clear consensus about the changes marketers love, as well as the ones that haven’t been so popular – here’s a recap of the discussion around the gradual transformation of the Facebook-owned […]

Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

Facebook Launches ‘Preventive Health’ Tool to Raise Awareness of Personal Health Concerns

Adding to its capacity to help its users – and be of broader societal benefit, as opposed to fueling division – Facebook has this week launched a new ‘Preventive Health’ tool, an optional process within its main app which can prompt users to undergo regular health check-ups, based on their age and gender information. As explained by Facebook: “Tens of millions of people in the US are missing out on recommended preventive care, according to the Centers for Disease Control and Prevention. Preventive measures have the potential to detect disease early when it’s most treatable and, in some cases, prevent it from developing. Yet factors such as awareness, access and cost create […]

Twitter Begins Showing More Ads to Some Users via @MattGSouthern

Twitter Begins Showing More Ads to Some Users via @MattGSouthern

ADVERTISEMENT Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users. The company tells CNBC that it typically shows fewer ads to users with a large number of followers. Some users may never have seen any ads at all in their feeds, depending on how many followers they had. In theory, showing fewer ads would lead to a more enjoyable experience, which would leave Twitter’s popular users happy and wanting to keep using it. Going forward, Twitter will show ads to everyone who uses the platform, which will result in some users seeing more ads than usual. Here is the statement provided by a […]