Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google Search Console Fixes Issue With Tag Manager, Sites May Need to Re-Verify via @MattGSouthern

Google advises that site owners using Google Tag Manager may need to re-verify ownership of their site in Search Console. An issue was recently detected with the Google Tag Manager verification method in Search Console, which Google confirms has since been fixed. Apparently, that issue led to sites losing their verified status in Search Console, though exactly why that happened is unknown. Google was short on details other than to say the problem has been solved, and sites previously verified in Search Console may now need to re-verify. We had an issue with the GTM verification method in Search Console, but it should be solved by now. You might need […]

The 7 Biggest Social Media Sites in 2020 via @KristiKellogg

The 7 Biggest Social Media Sites in 2020 via @KristiKellogg

ADVERTISEMENT All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose where to invest your time (and potentially ad spend)? The best move is to have at least a presence on each of the major platforms, and from there, strategically choose which ones to double down on. We’re going to take a look at each of the seven major social media platforms in our social media guide: Facebook, Twitter, LinkedIn, […]

SEMPO Officially Ends via @martinibuster

SEMPO Officially Ends via @martinibuster

ADVERTISEMENT The Digital Analytics Association announced that they have absorbed the Search Engine Marketing Professional Organization (SEMPO), an important milestone in the history of search marketing. Digital Analytics Association The DAA is an organization founded by executives related to the web analytics industry. It’s not an organization I am familiar with. Though the DAA has existed since the early 2000’s this is the first I’ve heard of them. But search marketers may be forgiven for not having heard of them either because it’s not really a search marketing organization, it’s a web analytics organization. This is how the DAA describes their mission: “Advancing the use of data to understand and […]

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

How to Outsmart Your Competitors Using Location Data [Webinar] via @brentcsutoras

More than 80% of marketers use location data to improve the performance of their campaigns. Location-based ads accounted for $26.5 billion in media spend last year, a figure that’s expected to grow more than 40% by 2022. While location-based marketing is widely practiced, understanding and effectively using location-based audiences remains a challenge for small to mid-sized agencies and brands. Digital marketers are faced with a myriad of tools, jargon, and technology that makes what should be a straightforward process more complex than necessary. Join our next sponsored SEJ webinar on Wednesday, February 12 at 2 p.m. ET as Dan Dillon, Vice President of Marketing at Reveal Mobile, shares how to […]

An Ad-Free Search Engine Journal (Or: a Better Web for Everyone) via @vahandev

An Ad-Free Search Engine Journal (Or: a Better Web for Everyone) via @vahandev

You vs. the interweb’s ads. You dodge, ignore, and scroll past. You install ad blockers. Ad networks find their way around your ad blockers so we can pay the bills. It’s currently a zero sum game where the stakes have never been higher for publishers, especially ones like Search Engine Journal, which doesn’t have a paywall. We subsist entirely on advertiser revenues to bring you the latest in search news and best practices. That’s why Search Engine Journal is proud to partner with Scroll, joining USA Today, Business Insider, The Onion, and a couple dozen more publications. The founders are formerly of Chartbeat, Spotify, and Foursquare. Scroll’s investors include The […]

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

Video: Jennifer Van Iderstyne on agency types & multimedia SEO

After interviewing Lisa Barone at Overit, I sat with her colleague, Jennifer Van Iderstyne (@vanetcetera) to talk more specifically about SEO. Jennifer has been doing SEO for well over a decade and has worked at some impressive companies over the years. We talked about a number of topics in the focus group room at the Overit office. Those topics include how it is different doing SEO in a full-service digital marketing agency when compared to doing SEO in an SEO agency company. We also talked about the process of content creation in SEO, multimedia in SEO and capitalizing on misalignments in SEO. I apologize for the audio issues, there was […]

How to get client buy-in to try new PPC tactics

How to get client buy-in to try new PPC tactics

Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn is too expensive for us.” All of us have heard similar responses when pitching new PPC tactics to clients. A channel that just might be the next best source of leads isn’t even tested because the CMO hesitates to try the unfamiliar. New PPC tactics could include: Running ads in a new channel. For instance, expanding into Microsoft Advertising when you’ve only run Google search. Trying a new ad type (video, carousel ads, lead ads, etc.) Incorporating a new audience (lookalikes, customer match, etc.) […]

Best Free Online SEO Training Courses in 2020 via @ChuckPrice518

Best Free Online SEO Training Courses in 2020 via @ChuckPrice518

Almost daily, I stumble across someone online asking which course is best for learning SEO. With Google regularly updating the core algorithm and accelerating the implementation of machine learning, the digital marketing landscape is changing rapidly. That said, outdated tactics that worked 10-15 years ago are still promoted as best practices in a multitude of SEO groups and forums. The days of tweaking one or two things to meaningfully improve organic search results for any length of time are over. Google’s John Mueller has said just that. Today, in order to make it online, one needs to look at improving the whole website. To many, that may seem daunting. Fortunately, […]

SEO in 2020: Going Beyond Google via @HelenPollitt1

SEO in 2020: Going Beyond Google via @HelenPollitt1

In the majority of countries in the world, there is a huge emphasis on Google-first SEO. That is, looking to Google for the latest changes in how to optimize websites and achieve better levels of organic search traffic. This, however, might not always be the best approach. There are many other search engines that can help our brands be surfaced to our target audience. Some of them don’t always spring to mind when we talk about SEO. The same optimization principles will apply, however. When working in SEO, we hone our skillset. We become great at understanding our audience. We know their content needs and how they search. These skills […]

Amazon’s booming ad business grew by 40% in 2019

Amazon’s booming ad business grew by 40% in 2019

Amazon had anticipated a good holiday season, and it got it. The company reported $87.4 billion in net sales for the fourth quarter of 2019, up 21% from the same period the prior year. On the advertising front, the company generated ad revenues of nearly $4.8 billion for the quarter, an increase of 41% year over year. That brings the company’s annual advertising revenues in 2019 to roughly $14.1 billion, up 39% from $10.1 billion in 2018. Amazon’s advertising business makes up the bulk of what it reports as “Other” net sales. “Advertising as a subset has been growing at about the same rate year-over-year in the fourth quarter than […]