Advanced Google Ads script removes locations from keywords

Advanced Google Ads script removes locations from keywords

One of the most tedious tasks when working with location-based keywords is removing the individual locations from the keywords at-scale. These are the location-based keyword terms such as “car dealership London.” Like with any tedious, repetitive task the developers at my agency created a Google Ads script to automate removing the locations from keywords within Google Sheets. How the script works The script pulls all of the keywords within your account and then searches each one against our database of all UK locations. You can also configure it to only pull keywords from certain campaigns in the settings which I will explain in the setup section below. It then pulls […]

Google pushes out deadline parallel tracking for Video due to ‘global events’

Google pushes out deadline parallel tracking for Video due to ‘global events’

You’ve got some more time to transition to parallel tracking for Video campaigns. The deadline has been moved to June 15. Coronavirus-related delay. “Given recent global events, we wanted to give everyone extra time to make this transition,” Nicky Rettke, product management director for Google Video Ads wrote in the announcement Thursday. How to opt-in. If you’re ready to switch parallel tracking, you can still opt-in now. In your Google Ads account, click “Settings” from the “All campaigns” view. Then go to “Account Settings” > “Tracking.” Switch on “Parallel tracking.” Why we care. For advertisers using third-party click tracking solutions, parallel tracking helps landing pages load faster by processing the […]

What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter

What Is Great Content? The 6 Standards of Content Greatness via @ashleymadhatter

We all know that content is king. However, we also know that what is considered great content is constantly evolving – especially as users begin to search for and digest content differently. Content and marketing trends change, and so must our content creation tactics. Otherwise, we can kiss our chances of staying relevant and top-of-mind goodbye.  Before you hit publish, give your content a thorough review to make sure it meets the following standards of greatness.  1. Great Content Has Video These days, photos and text aren’t enough. Technology advances and content creation is becoming increasingly accessible to the average content creator. Strategists, therefore, must keep up with the times. […]

Do You Really Need to Translate Your Google Ads? via @GrpTwentySeven

Do You Really Need to Translate Your Google Ads? via @GrpTwentySeven

When you manage online advertising campaigns for companies with global reach, the following question inevitably arises: Do you really need to translate your Google Ads into local languages? In most cases, the answer is yes. Unfortunately (or perhaps fortunately!), Google Ads won’t automatically translate your ads for you. If you create an ad in English and then select Spanish as your target language, your ad remains in English – but it will target Spanish speakers. And unless those Spanish speakers also understand English, your English-language ad won’t get much traction. In my experience, CTR rates are consistently (and often substantially) higher when ads are written in the local language instead […]

Latest Google Patents of Interest – March 11, 2020 via @theGypsy

Latest Google Patents of Interest – March 11, 2020 via @theGypsy

Welcome back to another week in our series on Google patent watch. This week, we seemingly have a bit of a theme developing between entity elements, knowledge cards, and even some aspects of no-click searching. I really liked all three of these and hope to dig in and write some more expanded analysis on them. Either way, it’s certainly a good edition and I do encourage you to dig in more on your own as these are certainly fun… Latest Google Patents of Interest Structured entity information page Filed: October 12, 2018 Awarded: March 10, 2020 Dave’s Notes This one should be more than a bit obvious. It’s about knowledge […]

Understanding How Google Views Your Website with Chris Long [PODCAST]

Understanding How Google Views Your Website with Chris Long [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 185 of The Search Engine Journal Show, I had the opportunity to interview Chris Long, Senior SEO Manager at Go Fish Digital. Long talks about how Google views your website, why it’s important for you to understand the difference between how you and your customers might see your website, and so much more. Why would Google actually want to view your webpage differently and why should we really care how Google views it? Chris Long (CL): At Go Fish Digital, we take a look at SEO in two different lenses. The contextual lens How is user experience at the site? […]

How to Add Custom Fonts in WordPress

How to Add Custom Fonts in WordPress

Do you want to add custom fonts in WordPress? Custom fonts allow you to use beautiful combination of different fonts on your website to improve typography and user experience. Apart from looking good, custom fonts can also help you improve readability, create a brand image, and increase time users spend on your website. In this article, we will show you how to add custom fonts in WordPress using Google Fonts, TypeKit, and CSS3 @Font-Face method. Note: Loading too many fonts can slow down your website. We recommend choosing two fonts and use them across your website. We’ll also show you how to properly load them without slowing down your website. […]

40 Remote Work Stats to Know in 2020

40 Remote Work Stats to Know in 2020

In 2020, workplaces are embracing remote work options more than ever before. This is definitely apparent at HubSpot, where we have a quickly growing fleet of more than 300 full-time remote employees as well as partial remote options for those who work in our offices. As someone who’d never really understood the perks of remote work, my time at HubSpot has allowed me to embrace this work style. While I primarily work in office, I usually spend one or two days a week working from home. During this time, I’m able to build out content strategies, take time for analytics reporting, and churn out hefty blog posts with limited interruption. […]

How to Stand Out on Amazon, According to a Former Amazon Executive

How to Stand Out on Amazon, According to a Former Amazon Executive

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By comparison, Walmart was in second place with a mere 76 million users. However, if you work for a smaller ecommerce business, you’ve likely struggled against the Goliath that is Amazon. If your products or services don’t rank at the top on Amazon, it’s easy to get lost in the mix — but avoiding Amazon altogether isn’t a good strategy either, since the majority of consumers turn to Amazon first when shopping online. To help you boost sales […]

5 Brand Protection Tactics That Work via @LWilson1980

5 Brand Protection Tactics That Work via @LWilson1980

ADVERTISEMENT Protecting your online brand is more challenging now more than ever. Companies can often find it problematic to create a genuine digital brand identity. The growth of social media influencers’ impact on reputation management combined with the impact of third-party and search engine owned review sites, weighs much of the control of brand perceived value and sentiment outside of the traditional brand website. Competing as a brand on hyperlocal, local, national and international arenas increases the complexities of consistent and robust brand management online. That said, there are always reliable tactics to deploy proactively to strengthen your brand online – five of these tactics are the focus of this […]