Google Chrome to Block Third-Party Tracking Cookies & What It Means for Advertisers

Google Chrome to Block Third-Party Tracking Cookies & What It Means for Advertisers

Google recently surprised the ad industry by announcing its intention to rid Chrome, the web’s most popular browser, of all third-party tracking cookies. These cookies power advertising software from analytics to programmatic buying. They’re responsible for hyper-relevant personalization, so why are they phasing them out? What are tracking cookies? Cookies are files that store information about a website visitor in the browser they’re using. They’re used to track behavior on websites and deliver relevant advertising. Advertisers can track the websites a user visits, their location, how long they visit a particular website, and much more to create the most personalized ad experience possible. What is the difference between first, second, […]

B2B Content Marketing Benchmarks, Budgets and Trends 2020 [Infographic]

B2B Content Marketing Benchmarks, Budgets and Trends 2020 [Infographic]

Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most B2B decision-making coming down to specialized understanding of key elements, content provides an important platform for showcasing knowledge, building connection, and winning favor among potential clients. But it’s important to focus on the right aspects, and to understand the information that your target audience needs. As per a recent Content Marketing Institute study, 90% of top-performing B2B content marketers put the audience’s informational needs first, as opposed to simply broadcasting the message they would like to communicate. This is just one of the many key […]

25 Things You Should Never Do on Social Media via @JuliaEMcCoy

25 Things You Should Never Do on Social Media via @JuliaEMcCoy

ADVERTISEMENT Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat, for example. In 2018, Snapchat ran an ad game called “Would You Rather?” One of the questions asked was if users would rather “Slap Rihanna” or “Punch Chris Brown.” The result? Worldwide outrage and an $800 million loss for Snapchat. Sure, the ad’s bad taste is pretty obvious. No one wants to play a game based on domestic violence. But did you know there are other less-noticeable social media blunders that lead to a bad reputation and failure to grow your brand? Here […]

4 Must-Have Tools to Help You Create Amazing Social Media Content

4 Must-Have Tools to Help You Create Amazing Social Media Content

As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness, generating more leads, increasing conversions, etc. In a social media context, in order to achieve the best results, you need great content. The digital space is highly competitive, and in order to grab and hold attention, you need to consistently create new and engaging material, likely in a variety of formats. And the importance of such efforts can’t be overstated. These days, some 54% of social browsers use social platforms to research brands and products. With great social media content, you can gain attention, build trust, and […]

9 Social Media Goals to Help Boost Your Strategy in 2020

9 Social Media Goals to Help Boost Your Strategy in 2020

In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes and missteps. However, the goals you set for your social media efforts shouldn’t come out of nowhere. Data insights should always be the cornerstone of all your goal setting. That’s why for this list of social media goals for 2020, I’ve based each recommendation on data insights. Taking key trends and shifts as reference points, I’ve identified goals that will actually be relevant to the directions that the social media platforms are taking this year. Below is a list of ten social media goals that […]

8 Social Commerce Strategies to Win Consumers Hearts and Wallets in 2020

8 Social Commerce Strategies to Win Consumers Hearts and Wallets in 2020

Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22% of all retail sales by 2023. In fact, eCommerce has already begun to overtake physical store sales in some cases. According to a U.S. Commerce Department report, the total market share of online U.S. retail sales were higher than general merchandise sales for the first time in history last February. It’s easy to see why brands are increasingly prioritizing their investment in online sales. A recent survey of over 200 retail executives by eTail and Stackla found that 50% of retail brands are currently […]

Google Discusses Link Reconsideration Requests via @martinibuster

Google Discusses Link Reconsideration Requests via @martinibuster

In a Webmaster Hangout, someone asked John Mueller about examples of bad links that Google sent his client. The problem was that the sample links were nofollow. Google’s John Mueller explained why those sample links were nofollow then offered guidance on what should be done for a successful link reconsideration request. The question asked was long, so I’m not going to reproduce all of it. This is  the main part of the question: “Google has sent us two sample links… as an example of unnatural links. I found that one of the links carries nofollow tag… I don’t see how you can… send nofollow tag in a sample URL.” Google’s […]

Twitter Rolls Out Conversation Threads on iOS

Twitter Rolls Out Conversation Threads on iOS

It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six months. We’ve given conversations a makeover on iOS. When people you follow are in a conversation, you’ll see their replies in a new way in your Home timeline. This new layout makes it easier to see who’s replying to who so you can join in on relevant conversations. pic.twitter.com/xNmnAtQFeI — Twitter Support (@TwitterSupport) January 31, 2020 As you can see here, Twitter is bringing a new ‘threaded’ conversation update to its iOS app, which more clearly defines replies from people you know to any […]

New Report Shows Universal Distrust in Social Media as a News Source

New Report Shows Universal Distrust in Social Media as a News Source

The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen as the main culprit in facilitating the spread of ‘fake news’, leading to confusion and dissent among the populous. But we don’t know the full impacts of this. For all the study, all the research, for all the data analysis stemming from the 2016 US Presidential Election in particular, it’s impossible to say, for sure, how much impact social media has on people’s opinions – and subsequently, how they vote. But it must have an impact, right? These days, it feels like we’re more divided […]