There are business ratings sweet spots. Locations that improve their Google My Business star ratings from 3.5 to 3.7 can see significant increases in conversions. Further, enterprise locations that reply to at least 32% of reviews achieved 80% higher conversion rates compared SMBs and direct competitors that replied to 10% of reviews. These findings come from an Uberall study comparing data from 64,000 third-party managed listings for the first half of 2018 with the first half of 2019. Conversions captured in the study represent a combination of phone calls, requests for driving directions and website clicks. Conversion rates and conversion growth. On the whole, conversion rates peaked when businesses attained […]
Google is out with its holiday updates for merchants. The company recently rolled out interface and navigation updates for Google Merchant Center. On Wednesday, Google announced a number of new and updated features aimed at simplifying the process of getting your product information on Google properties for the holidays. Automated feeds. We’re finally here. Goodbye, product feeds — sort of. Starting in November, automated feeds will be available in all Shopping ads countries. Merchants can opt to let Merchant Center crawl their websites for schema structured product data and extract it into an initial feed. If you have structured product data on your site, you’ll see the feed input option […]
Think about the last time you went to buy a product online. Maybe you were on the hunt for some fuzzy snow boots, a 36-piece crayon set, or the latest cellphone upgrade. You browsed the web looking for the perfect match; comparing your options and ultimately making your purchase. What made you decide to go with one brand over another? All things held equal, there was likely *something* that convinced you to click that “Add to Cart” button. Compelling copy has the power to influence us in all our online purchasing decisions. This nudge is often covert, but it can mean the difference between one brand making the sale and […]
To succeed in SEO, you’ll need to think like a machine, understand users, and deliver the best experience. The post The Future of SEO: What SEO & Marketing Pros Need to Understand via @kaliblissyoga appeared first on Search Engine Journal.
The search marketing community debunks misleading BERT information. The post Google BERT Misinformation Challenged via @martinibuster appeared first on Search Engine Journal.
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A and B, might not work for client C — so it goes beyond “Google said this” and becomes “this is what worked for my clients.” We also spent time discussing how he approaches building out content on a website. From the content quality, to the structure of the content and then promoting that content to […]
WordPress is one of the most popular website builder in the world because it offers powerful features and a secure codebase. However, that does not protect WordPress or any other software from malicious DDoS attacks, which are common on the internet. DDoS attacks can slow down websites and eventually make them inaccessible to users. These attacks can be targeted towards both small and large websites. Now, you may be wondering how can a small business website using WordPress prevent such DDoS attacks with limited resources? In this guide, we will show you how to effectively stop and prevent a DDoS attack on WordPress. Our goal is to help you learn […]
Facebook has been under fire in recent weeks over its decision to exempt political ads from its fact-checking process and rules, which essentially means that politicians will be able to run ads on the world’s largest social media platform and say pretty much whatever they want. That could enable candidates to amplify the reach of lies and rumors – which some are already doing – and potentially manipulate voters and influence critical votes. Facebook CEO Mark Zuckerberg explained this in a recent public address, in which he broadly focused on the values of free speech. As per Zuckerberg: “We don’t fact-check political ads. We don’t do this to help politicians, but […]
“Traditional sales tactics no longer work because desensitized buyers never, or take days to, respond to emails and refuse to answer calls from numbers they don’t recognize. But savvy sellers who effectively engage on social networks are seeing meaningful results. These modern sellers create 45% more opportunities and are 51% more likely to achieve quota than those who do not embrace social.” This passage, from a landmark report by a marketing leader Forrester, sums up the pain, as well as enormous opportunity, that B2B organizations face when selling their products or services. Social media is now the global marketplace, and salespeople are flocking to social selling. But that doesn’t mean […]