Dot Org Registry Sold to an Investment Firm via @martinibuster

Dot Org Registry Sold to an Investment Firm via @martinibuster

ADVERTISEMENT The non-profit organization that manages the dot ORG domain registry has been sold to a for-profit investment firm. Some are fearful that the cost of dot ORG domains will rise because the non-profit that manages the entire domain name system, ICANN, recently changed the rules to allow the owners of the dot ORG registry to raise the dot ORG domain name registrations. The dot ORG domain name registry has traditionally been a part of a non-profit organization for the benefit of non-profit organizations. Once the sale is finalized, the dot ORG domain registry will have been acquired by a for-profit organization. How Did a For-Profit Gain Control of a […]

How to Write an Ecommerce Business Plan [Examples & Template]

How to Write an Ecommerce Business Plan [Examples & Template]

You know the feeling of having a great idea, a brilliant view of how it’ll work, but no idea of where to begin to execute it? If you have a promising idea for an online ecommerce business, that’s great. But it’s important to know how you’ll transform your idea into reality. That’s what business plans are for. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. It’s estimated this number has reached 1.92 billion. Having an ecommerce business plan keeps you organized and is useful when seeking investors who need to understand your company. So, let’s dive into some examples of ecommerce […]

Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe

Did John Lewis Create One of the Top 2019 Christmas Adverts? via @gregjarboe

A year ago, I put a lump of coal in the stocking of John Lewis & Partners, a chain of high-end department stores that operate throughout the United Kingdom, for creating its 2018 Christmas advert, “The Boy and The Piano.” If you are curious about why a Christmas video that featured Elton John failed so miserably, then read, “3 Reasons Why the New John Lewis Christmas Ad Is a Flop.” But, this is a new year. And, presumably, lessons were learned on the other side of the pond. Hopefully, this means there are also important lessons that American retailers can learn from their British cousins, who have shops on the […]

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Twitter’s Testing Tweet Scheduling Built Into the Tweet Composer

Hey, are you sick of scheduling your tweets through third-party management tools, and/or via TweetDeck? Well, you’re in luck – this week, Twitter has officially confirmed that it’s testing a new option to schedule tweets within the tweet composer window in-app. As you can see here, the new option – which will be made available to some users – would enable you to compose, then schedule your tweets to post at a chosen time, without ever leaving the composer window. Here’s a look at the process in more detail – once you’ve composed your tweet, you’d tap on the three dots menu to the right of the lower functions listing. […]

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter Adds New ‘Conversation Insights’ to Media Studio

Twitter has added a new ‘Conversation Insights‘ element to its Media Studio tool, which provides more specific data on your tweet mentions, who’s mentioning you, and filters to provide additional information on the types of accounts engaging with your profile. As you can see in this screenshot (posted by social media expert Matt Navarra), the main chart shows the amount of tweet mentions you’re seeing, which you can view over a chosen time period. This can help you better manage and maintain your tweet strategy – though, as we know, it’s not just the mentions themselves that are relevant, but the specific people who are engaging with your profile and […]

Facebook Adds New Options for Brands to Control Ad Placements

Facebook Adds New Options for Brands to Control Ad Placements

Facebook has announced a new set of brand safety tools which will enable businesses to better control where their ads appear across Facebook’s various ad delivery networks. The issue of brand placement came to the fore back in 2017 when YouTube lost millions of dollars in revenue after major brands pulled their YouTube spend over concerns that their ads were appearing alongside extremist content and hate speech. Facebook has been working to provide measures to avoid the same over the last couple of years, and these new options add to that capacity, enabling more in-depth control and specification in ad placement. Among the various measures, Facebook is adding: A new, […]

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Google Adds Nielsen TV Data to Reach Planner to Better Optimize Video Campaigns

Last year, Google launched its Reach Planner tool which provides estimates for YouTube ad campaign reach and performance based on a range of metrics and inputs. Now Google’s looking to improve its comparison tools by adding in TV reach data from Nielsen, in order to provide insight into how ad spend on both TV and YouTube can impact campaign reach. The additional data will help brands cover potential gaps in their targeting – as explained by Google: “With audiences shifting to digital, it’s important to plan across channels. According to Nielsen, there are 31% fewer available weekly 18-49 GRPs across broadcast and cable television compared to just five years ago.”  […]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Published Nov. 21, 2019 Snapchat has published a new report which looks at the discovery and shopping behaviors of Gen Z consumers, in order to help marketers better plan their outreach to connect with these audiences. As explained by Snap: “We ran a survey to Snapchat users inside our app in the United States to understand their thoughts and intentions toward the upcoming holiday season. Over 85% of Snapchat users responded that they plan to participate in winter holiday shopping.” Various research reports have shown that Snapchat’s audience is more affluent, with the majority coming from households earning well above minimum wage. That could make it a key platform to […]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

How to Engage and Persuade Your Audience Through the Power of Storytelling [Infographic]

Published Nov. 21, 2019 Are you looking for ways to better engage your audience? Want your marketing efforts to persuade more people to do business with you? The team from QuickSprout share their guide to utilizing storytelling to engage and persuade in this infographic. Here’s a quick summary of the key points: Using stories to influence decisions by creating experiences Making your audience think your idea is their idea through emotional relations Through metaphors, stories can engage your audience further. Stories can improve engagement directly to a sense and activate the part of the brain that controls the senses Stories can engage the audience’s part of the brain that controls movement […]

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you

Google is making it possible to use the Assistant (via Duplex) to buy movie tickets online. Back in May at Google I/O, the company announced that it was expanding the AI-powered Duplex beyond restaurant reservations to booking rental cars and buying movie tickets. Duplex on the web. Called “Duplex on the web,” users will be able to use the Google Assistant for new reservations and purchase categories. Movies is the latest example. As shown below, Android users in the U.S. or U.K. can ask the Assistant for movie showtimes or search movies in the Google app. The Assistant will then lead searchers through a “buy tickets” process that involves theater […]