I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I Love SEO: 10 Reasons Why We 💘 SEO via @MrDannyGoodwin

I love SEO. You love SEO. Everybody loves SEO. Right? But why? To find out, I asked some of the top SEO experts the reasons why they love SEO. Here were their responses. 1. The SEO Community “The people! Without the amazing wisdom shared by everyone in this community in person, in blog posts, and at conferences we would all be hacking away at this by ourselves trying to guess what worked.” – Eli Schwartz “The people are some of the best I have met in any industry.” – John Doherty “The people are so, so great. Once I stopped being intimidated about meeting the ‘SEO celebs’ I started getting […]

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) things you can do as an SEO. After all, they’re your other half, the key to getting your work done quickly and well. In this Whiteboard Friday, Britney Muller shares six essential ways to get your web dev on board with SEO, from working to […]

Simple 7-Step Copywriting Checklist

Simple 7-Step Copywriting Checklist

In today’s article, I’m going to walk you through a 7-step checklist to increase the selling power of your website, ads, and emails. This is the process I personally use when writing copy for our own marketing campaigns here at Main Street ROI, as well as for clients. But first, here’s some quick background so we’re all on the same page…   What is Copy, and Why Does It Matter? In case you’re not familiar with the term, “copy” means the words you use to get your marketing message across. If you can improve the effectiveness of your copy, you’ll generate more leads and sales. So with that said, here […]

How to Optimize AMP Stories for Google Search Results via @MattGSouthern

How to Optimize AMP Stories for Google Search Results via @MattGSouthern

An official set of recommendations concerning SEO for AMP stories is now available from the AMP Open Source Project. AMP stories are similar to stories on social media platforms like Facebook and Instagram. The key difference is they can be indexed and displayed in Google Search results. See: AMP Stories Now Have a Dedicated Section in Google Search Results AMP stories are just like other web pages in the sense that they have a URL on your web server, they are linkable, and they can link out to other web pages. Flavio Palandri Antonelli, a Software Engineer at Google, states: “In particular, just like other pages on your site, make […]

9 Reasons to Use Instagram for Business via @KristiKellogg

9 Reasons to Use Instagram for Business via @KristiKellogg

ADVERTISEMENT With more than 25 million Instagram business accounts and more than $7 billion spent on Instagram advertising last year, it’s clear that brands are investing in this channel. Others, however, remain on the sidelines, and one of the chief reasons is that they (incorrectly) believe they have nothing to post. This couldn’t be further from the truth. Whether you’re a trendy B2C company or a traditional B2B company, there’s a place for you on the ‘gram. Don’t fall into the trap of thinking your business doesn’t have anything visually interesting to post. With a little creativity and strategic planning, you’ll find there’s plenty you can post on Instagram. Here […]

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft Office hits pause on forcing Bing search in Chrome, Firefox

Microsoft recently announced a new “extension” as part of an update to its Office 365 ProPlus software that forcibly changes company-wide Chrome and Firefox search engine defaults to Bing search, automatically, from what is likely set to Google. After considerable backlash, the company is reversing course, a bit. In a predatory fashion, the extension automatically seeks out, through the network and local device file systems, installations of independent browsers (Chrome and Firefox were mentioned) in order to edit configuration files outside its own software ecosystem. A compromise In a halfhearted reversal, Microsoft will compromise with modifications that comply more with administrators’ wishes to make the extension optional. This will result […]

Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein

Google’s Mobile-First Indexing: Everything We Know (So Far) via @mindyweinstein

Ever since Google first announced that it was experimenting with mobile-first indexing in 2016, there has been a ton of information published. Throughout the years, Google has given us bits of new information and updates about how mobile-first indexing works and how to prepare. The following is a compilation of things we know, so far, about Google’s mobile-first indexing. There Is No Separate Index for Mobile Out of all the things listed about mobile-first indexing, this one is widely known. However, it is widely known to those of us in the search community, but it is still a confusing concept to those who are not in our industry. Just to […]

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

Leverage Python and Google Cloud to extract meaningful SEO insights from server log data

For my first post on Search Engine Land, I’ll start by quoting Ian Lurie: Log file analysis is a lost art. But it can save your SEO butt! Wise words. However, getting the data we need out of server log files is usually laborious: Gigantic log files require robust data ingestion pipelines, a reliable cloud storage infrastructure, and a solid querying system Meticulous data modeling is also needed in order to convert cryptic, raw logs data into legible bits, suitable for exploratory data analysis and visualization In the first post of this two-part series, I will show you how to easily scale your analyses to larger datasets, and extract meaningful […]

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

6 Reasons to Run Responsive Display Ads (& 2 Reasons Not To) via @GrpTwentySeven

Some advertisers struggle to create display advertising programs. Sometimes they don’t have the design expertise or capacity to create good-looking ads. And even when they do, they may not create every possible ad size or type. This is one of the reasons Google rolled out responsive display ads in 2016. It was a way to help out advertisers — and a way to potentially fill more ad placements. Since 2018, responsive display ads have been the default ad type for the GDN, and responsive display ads are something we use quite often for clients. And if you’re not using them for yourself or your clients, it might be time to […]

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

The 10 Best Keyword Research Tools to Find the Right Keywords for SEO

Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process — one that’s made all the more simple and quick when you use the right tools to perform your keyword research. Download our free SEO template here to organize your keyword research into an actionable plan for your site.  In this post, we’ll cover the nine best tools out […]