With its mobile-friendly and visually-rich format, Instagram has quickly become one of the most popular social media platforms. Since 2012, the number of online adults who use Instagram has grown by nearly 400%, according to a Pew Research report. Around 71% of 18-24-year-olds used this platform in 2018. Instagram’s user base is growing relatively faster compared to other social networks in the U.S. as it is particularly popular among those aged 18 to 24. The ever-growing popularity of Instagram hasn’t escaped the attention of digital marketers. However, with almost every brand using Instagram, the competition is fierce. According to Mention’s 2018 Instagram Report, 98% of fashion brands and 100% of […]
In July, Google announced it would be extending App campaigns to show in the Discover feed and YouTube search results. Now, the company says it is working on updates to the way it treats and reports on creative assets across inventory sources. An update to App campaign modeling, rolling out in the next few months, should improve the way assets are combined for better-performing ads. Google will also attribute traffic to specific assets to give advertisers more information on the assets that are performing. Why we should care Google said it doesn’t expect app marketers will see any “adverse” effect on campaign performance, you may see some shifts in asset […]
Are you looking for proven ways to grow your email list subscribers? Often beginners simply install a sidebar optin form on their website and wait for users to subscribe. This results in slow subscriber growth. For faster growth, you need to clearly communicate the value and offer your users multiple opportunities to join your email newsletter before they leave your site. In this article, we will share our tested and proven ways to grow your email list that are easy to implement and drives huge results, fast. Getting Started First, you need is to make sure that you are using a professional email marketing service. Using the best email marketing […]
Join our next live webinar and learn how repurposing content can help you maximize demand generation results. The post How to Repurpose Your Content & Maximize Demand Gen Results [Webinar] via @lorenbaker appeared first on Search Engine Journal.
I fly Southwest Airlines almost exclusively. They offer reasonable prices, make it easy to rack up points, and always have fun and kind flight attendants. One thing I’ve noticed about Southwest is their branding is on point. Whether I’m booking a flight on their mobile application, being served my go-to in-flight ginger ale, or walking through the terminal at Midway Airport, I’m surrounded by Southwest’s consistent brand colors, messaging, and imagery. This is an example of integrated marketing at work. If you’re interested in presenting a cohesive, consistent brand experience that leaves your products or services top-of-mind — like Southwest does — this guide is for you. Read on to […]
In any industry, a competitive analysis is an important component of your marketing strategy. However, particularly if you’re a small business, beating the market leader can feel impossible. Fortunately, with the right approach, you can actually benefit from having a well-known product in the same niche. Christine White, an Acquisition Marketer at HubSpot, says to run a competitive analysis you’ll need to “identify gaps in the market, develop new products and services, uncover market trends, and market and sell more effectively.” At Chanty — a simple Slack alternative — we’ve learned you can actually capitalize on the name of your rival to get into the populated market. Here, we’ll show […]
When you’re building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. Not only are there hundreds of different advertising tactics out there, but there are also a growing number of online and social platforms to consider leveraging as you plan out your campaigns. One helpful way to get inspiration for effective and memorable ads or multimedia marketing campaigns is to look at past campaigns that have been successful — or even award-winning. Luckily, there are a number of award events each year that highlight the top advertising campaigns in multiple areas of media. One of the most prominent ceremonies […]
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Google announced it will stop indexing and ranking Flash content in its search engine. This means Google will no longer process content within Flash SWF files, either on websites designed fully in Flash or web pages that have portions of the page in Flash. What is Flash. Flash was introduced in 1996 by Adobe as a way of producing richer content on the web and on computers. It was a very popular web publishing platform in the late 90s but as time went on, fewer and fewer browsers continued to support Flash. What is changing. Back in 2008 Google first began crawling Flash files and a year later, Google got […]
Employer branding is a key component to attracting the right staff, and given the widespread usage of social platforms, social media is a key medium for boosting your employer brand. Beyond marketing to your potential customers, your business’ social media presence can also act as a powerful signal of what it’s like to work for your company, with the active involvement of your staff, company leaders, and even CEOs providing insights that can help candidates make decisions about your potential as a career destination. And given the value that great employees can bring, this should be a key consideration – take a look at this new infographic from EveryoneSocial which […]