SMX Overtime: Here’s how multi-location brands can manage their local listings

SMX Overtime: Here’s how multi-location brands can manage their local listings

During my “Local presence management for multi-location brands” session at SMX East, attendees asked questions about review rankings, duplicate listings and pages and local franchise challenges so I wanted to take the time after the event. 1. I see a lot of companies with a small number of reviews ranking higher than other local companies with 100s of reviews. Both are local. If reviews are 75% why would a company with 5 reviews outrank a company with 100 reviews? Some multi-location businesses that have fewer reviews than another multi-location business may still rank higher for a few reasons.  The first is proximity or location. There are certain categories where the […]

4 Hidden Hreflang Challenges for International SEO via @motokohunt

4 Hidden Hreflang Challenges for International SEO via @motokohunt

In the world of international SEO, the hreflang element is one of the most impactful tools for SEO professionals and website owners. Having the wrong language or country pages showing up in the search results is a fairly common problem among global websites, even when there are no duplicate language sites. It may not be a site-wide issue and only happens with certain search queries. In the old days, we had to create target country signals for every market to designate its location by distinct differences, such as ccTLDs and server locations, but that didn’t solve all of the geotargeting problems. So, when Google announced the hreflang in 2013, you […]

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft: Search advertising revenue grew slower than expected last quarter

Microsoft reported revenues of $36.9 billion for the second quarter of the 2020 fiscal year, which ended December 31, an increase of 14% over the prior year. Revenue from search advertising ticked up just 6% year-over-year in the quarter that encompassed the holiday shopping season. Search advertising growth was lower than the company had expected, Microsoft CFO Amy Hood said on the earnings call Wednesday. The company had expected search advertising growth would be in line with the 11% seen in the previous quarter. LinkedIn revenue growth has been decelerating. Revenue increased by 24% year-over-year last quarter, down from the 25% growth of the previous two quarters. The LinkedIn audience […]

Dealing with Senior Pressure as a Junior SEO Executive via @None

Dealing with Senior Pressure as a Junior SEO Executive via @None

ADVERTISEMENT Entering the world of SEO as a junior is a big deal and hugely exciting. In a new role, which may be an introduction to the industry, the learning opportunities are endless. Your skills are also in high demand both from your direct team and from across the rest of the business. Most businesses come with a hierarchy and a wide range of experiences and seniority. A typical marketing team will consist of digital, print, brand teams and so on, each with its own management structure. For most of us, the day-to-day responsibilities of our role, mean we come into contact with senior members of our own company or, […]

Long Tail Keywords and SEO via @martinibuster

Long Tail Keywords and SEO via @martinibuster

If you visualize a typical X and Y axis graph, popular keywords are bunched up in a HUGE group to the left while descending to the right is a long descending line of less popular keywords numbering in maybe the trillions – It’s an ever growing list. Given that 15% of search queries are long tail, it’s important to understand this part of search engine optimization. The group of popular keywords on the left side are known as Head terms and the group of less popular words on the right are known as the long tail. Long Tail Keyword Myths Contrary to popular thought, long tail keywords are not three […]

23 Best WordPress Themes for Membership Sites (2020)

23 Best WordPress Themes for Membership Sites (2020)

Are you looking for the best WordPress themes for membership websites? Unlike blogs and business themes, membership websites need a wide variety of templates to use in different membership areas. In this article, we have hand-picked some of the best WordPress themes for membership sites. These themes offer more flexibility and choices, which you’ll need to build a strong online community. Making a Membership Website with WordPress WordPress is the top website builder in terms of popularity and global usage. There are two types of WordPress, and you must choose the right one for your membership site. See the difference in our WordPress.com vs WordPress.org comparison chart. We recommend using […]

5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

5 Types of Interactive Content to Attract Valuable Links via @BrockbankJames

If you want to gain a competitive advantage from your link building efforts, you ultimately need to develop a strategy that sees you earn the links that your competitors can’t or at least those which they’ll struggle to replicate. That means doing something different. You won’t gain a strong competitive advantage through guest posting, resource link building or similar tactics, and even leveraging high-value PR approaches such as newsjacking are unpredictable given that you’re waiting for the right opportunity to come along. One tactic which does allow you to earn great links at scale, however, is content marketing / digital PR. The idea is simple: Create something great and make […]

Social Media Content Strategy: How to Respond to a Changing Marketplace

Social Media Content Strategy: How to Respond to a Changing Marketplace

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Instagram’s Testing Emoji Reactions for Direct Messages

Instagram’s Testing Emoji Reactions for Direct Messages

I mean, it seems almost too obvious, now that Twitter’s done it, but Instagram is reportedly also testing out quick emoji reactions for direct messages in the app. Instagram is working on Reactions for Direct Messages Currently, “non-employees can only see the ❤️ reaction” Facebook’s Tech Comms Manager @alexvoica confirmed this unreleased feature and this is “something they’ve been testing for a few days” pic.twitter.com/EzVWfA6Doo — Jane Manchun Wong (@wongmjane) January 30, 2020 As you can see in this tweet from reverse engineering expert Jane Manchun Wong, Instagram’s new DM reactions are currently only available in test mode to internal employees. Non-employees, as noted, will only see the ‘heart’ response […]