YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube Switches ‘Trending’ Tab to ‘Explore’ Which Will Highlight More Content Categories

YouTube is replacing the ‘Trending’ tab in its app with a new ‘Explore’ listing, which will showcase more video categories, along with popular videos, in order to prompt broader discovery. As explained by YouTube: “We’ve been testing a new tab in the YouTube mobile app called Explore – with Explore, you not only have access to Trending videos, but also to destination pages for some popular content categories like Gaming, Music, Fashion & Beauty, Learning and more – all from one place.” YouTube has been testing out a range of variations of the Explore tab since 2018 in order to get more people tapping through to different topic segments and discover additional content. […]

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

Instagram Bans Searches for COVID-19 AR Effects, Adds New Information Prompts in Home Feeds

After adding new information prompts and links to official resources in related search queries last week, Instagram is now expanding on its COVID-19 response tools, with additional information panels in the main feed and a ban on searches for coronavirus related AR masks. As per Instagram: “To help people get relevant and up-to-date resources, we will start showing more information from WHO and local health ministries at the top of Instagram’s Feed in some countries.” This is a more extreme informational measure from Instagram. For incidents in the past, Instagram has only added relevant links and prompts within related search queries, but now, reflecting the seriousness of the coronavirus outbreak, […]

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

TikTok Continues to Gain Momentum, But Challenges Remain in Maximizing the App’s Growth

Despite various content moderation and data privacy concerns, TikTok continues to gain momentum, with the latest data from app analytics firm SensorTower showing that February 2020 was TikTok’s best performing month, in terms of total app downloads, to date. As per SensorTower: “TikTok was downloaded by close to 113 million App Store and Google Play users worldwide in February, making it the app’s best month ever for both installs and revenue according to Sensor Tower Store Intelligence estimates.” SensorTower further notes that TikTok was the most downloaded non-game app worldwide last month, outperforming both WhatsApp and Facebook. TikTok installs are up 96% year-over-year, with the COVID-19 outbreak seemingly fueling increased adoption as people look […]

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

The UK Government is Partnering With Social Media Influencers to Combat COVID-19 Misinformation

In another example of the shifting media landscape, the UK Government has this week announced a new initiative which will see it work with YouTubers and other social media influencers to help spread accurate information about the COVID-19 outbreak, and counter harmful misinformation being shared online. As reported by Business Insider: “The UK’s Department for International Development (DFID) will hand £500,000 ($US630,000) in funding to the H2H Network, which previously fought misinformation during the Ebola outbreak. Some of that funding will go to influencers charged with handing out accurate information and pointing younger viewers in Southeast Asia and Africa to official public health advice.” Some of the social media influencers being […]

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

Facebook Expands Access to Local Alerts in Order to Help Communicate COVID-19 Updates

After already announcing a ban on ads which seek to capitalize on coronavirus fears, News Feed prompts to highlight relevant, accurate information on the outbreak, and a new business resource hub for those impacted by the pandemic, Facebook has also now announced that it will give more local authorities access to its Local Alerts tool, in order to help them distribute relevant updates and info among their communities. As explained by Facebook: “As COVID-19 has spread in the US, local governments have used Facebook to share critical information with their communities about this fast-evolving situation. Because of the increasing need to get timely and accurate information to local communities, we’re […]

Google is Not Building a Coronavirus Testing Website via @MattGSouthern

Google is Not Building a Coronavirus Testing Website via @MattGSouthern

President Donald Trump erroneously stated in an emergency address that Google is building a coronavirus testing website. Trump said 1,700 Google engineers are working on a coronavirus screening site that could be launched as early as this Sunday. #coronavirus chart pic.twitter.com/d9yR7lAl7C — Howard Mortman (@HowardMortman) March 13, 2020 On the contrary – not only is the site not ready to launch but it’s not even being developed by Google. The site is being developed by a company called Verily, which is owned by Google’s parent company Alphabet. Google and Verily are entirely different companies, which Google itself clarified in a tweet: “We are developing a tool to help triage individuals […]

Google is Not Building a Coronavirus Testing Website, Despite Trump’s Claims via @MattGSouthern

Google is Not Building a Coronavirus Testing Website, Despite Trump’s Claims via @MattGSouthern

President Donald Trump erroneously stated in an emergency address that Google is building a coronavirus testing website. Trump said 1,700 Google engineers are working on a coronavirus screening site that could be launched as early as this Sunday. #coronavirus chart pic.twitter.com/d9yR7lAl7C — Howard Mortman (@HowardMortman) March 13, 2020 On the contrary – not only is the site not ready to launch but it’s not even being developed by Google. The site is being developed by a company called Verily, which is owned by Google’s parent company Alphabet. Google and Verily are entirely different companies, which Google itself clarified in a tweet: “We are developing a tool to help triage individuals […]

Twitter Shares Tips on Best Tweet Copy For Announcing a Product Launch via @MattGSouthern

Twitter Shares Tips on Best Tweet Copy For Announcing a Product Launch via @MattGSouthern

Twitter is back with more tips on writing effective tweets, this time with a focus on announcing new products. Last month, Twitter’s Joe Wadlington shared tips in a video demonstrating the difference between good and bad tweet copy. Wadlington recently published a similar video about good and bad tweet copy from the perspective of a business sharing news about a product launch. Here’s the example provided of the “bad” tweet copy: Example of “bad” tweet copy These were highlighted as areas of improvement in the above tweet: Too long: With a tweet this long you run the risk of users losing interest before they finish reading. Redundant emojis: Using a […]

Google building coronavirus testing website

Google building coronavirus testing website

The President of the United States announced during a press conference Friday that the White House is partnering with Google to build a website to help people find a coronavirus testing site. The site will give users a symptoms testing quiz and then if the site determines you should be tested, it will direct you to drive through COVID-19 testing clinics. Being worked on now. President Donald Trump said that there are over 1,000 Google engineers working on this site right now. The goal seems to be to get this website up and running by Sunday night. How the site will work. The White House showed this simple flow chart […]