Header Tags: What They Are and How to Use Them

Header Tags: What They Are and How to Use Them

When I first started blogging, I had no idea how to structure my posts to rank for search engines, or even why it was important. I just threw in bolded words and phrases that looked good, and hoped to be randomly selected for the search engine results page (SERP). Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we’re talking about those bolded words that separate sections on blog posts. To illustrate, the header tag referred to in […]

7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler

7 B2B Marketing Trends to Embrace in 2020 via @alexanderkesler

The adage that generals are always fighting the last war is a lesson marketers should heed. Marketing’s inherently dynamic nature requires that marketers in every industry stay on top of the continuously evolving trends, tools, and topics. Timing is of the essence. If you’re “fighting the last war” by following your 2019 marketing  blueprint, you will inevitably fall behind the innovators who are leaving the past in the dust. So let’s look at some of the tools and strategies that forward-thinking companies should embrace this year. 1. Superior Websites It’s 2020 – and there’s no excuse for having a clunky, unappealing website. On the one hand, themes (or templates) have […]

Bridging SEO and web development: How to get developers on your side

Bridging SEO and web development: How to get developers on your side

The success of any given campaign can depend on your team’s ability to get buy-in from the right individuals. Sometimes, it’s upper management and other times it’s your web developer counterparts who are likely juggling their own set of priorities. “The ultimate goal is the same,” said Jenny Jiang, SEO developer for design and engineering software creator Autodesk, “we want to drive revenue.” Ideally, a common goal would be enough to get the development team on board with your efforts, but it also helps to have a few strategies to improve your relationship with them. Jiang will be presenting ways to nurture a healthy, productive environment where both SEOs and […]

Google Offers Guidance on Featured Snippets Update via @martinibuster

Google Offers Guidance on Featured Snippets Update via @martinibuster

Google is pruning extra URLs from search results that contain a featured snippet. Google’s SearchLiaison took to Twitter to issue seven insights about the new policy. Featured Snippets Search Results Update Google used to give a URL two spots in the search engine results pages (SERPs) when that URL ranked with a featured snippet, also known asposition zero because it ranked above position one of the normal search results. That is no longer the case. Google will no longer show duplicate URLs for pages promoted to the featured snippets. This process of removing duplicate URLs from SERPs containing featured snippets is called deduplication Google’s SearchLiaison published the following seven facts […]

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google to experiment with more desktop search changes after favicon/black ad label rollout

Google announced today on Twitter that it will begin testing more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop. Positive results. Google told Search Engine Land with the mobile rollout that happened several months ago, that “design has been well received by users on mobile screens, as it helps people more quickly see where information is coming from and they can see a prominent bolded ad label at the top.” With the desktop rollout from a week or so ago, Google said that “early tests for desktop were positive, we are always incorporating feedback from […]

Systematically upgrade your existing content: Here’s how (and when) to do it

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t necessarily age well, with some pieces degrading as time goes on. Creating new content is not always needed when you have a body of good content that can be made to work harder and deliver quick results with some refreshing. Upgrading existing content provides the following benefits: Provides a better user experience: Users read your […]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

27 Best WordPress Magazine Themes of 2020 [FREE + PAID]

Are you looking for the best WordPress magazine themes for your website? Content-rich websites need different layouts that can help them promote all new and important content at once. WordPress magazine themes are designed to do just that. In this article, we’ll share some of the best WordPress magazine themes that will help your content shine. Getting Started with a WordPress Magazine Website WordPress is the best website builder for building a magazine site. It currently powers over 34% of all websites on the internet. If you want to make a magazine website with WordPress, then the first thing you’ll need is a domain name and web hosting. Magazine websites […]

Google Ads’ Performance Planner can help predict performance across accounts

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy the act of planning, all of that estimation takes time. And that may be a time you don’t even have – like when you’re asked to predict performance at various spend levels, performance targets or total conversion goals for a meeting tomorrow morning. Our team at Google built Performance Planner for just these situations. When you […]

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat has signed a new deal with NBC which will see it host a range of exclusive programming around the 2020 Tokyo Olympics. As reported by Variety: “The 2020 Olympics partnership encompasses four daily original Snapchat Shows produced by NBC, exclusively for the platform in vertical-video orientation. Those include – for the first time – two highlights shows that will be updated in “near real-time,” according to the companies. Overall, NBC plans to produce more than 70 episodes for Snapchat, more than three times the 2018 Winter Games.” The deal follows Snapchat’s coverage of the 2016 Olympics, and the 2018 Winter Olympics, the latter of which saw a significant increase in viewership on […]

11 Ways to Grow Your Social Media Audience

11 Ways to Grow Your Social Media Audience

Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success. It’s possible to have thousands of followers who never read your posts or click on your links. The key is to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with […]