Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

Facebook and Instagram Might Remove Like Counts: What This Means for Marketers

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Although Instagram’s parent company Facebook hasn’t yet revealed any details about the experiment’s results, the test has expanded to seven countries and reps recently confirmed that they’re weighing change that would remove Like, view, and reaction counts on Facebook’s platform as well. Throughout the experiment, Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post. Users are still able to privately see the total number of Likes […]

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts expected. Google CEO Sundar Pichai said revenue growth was driven by mobile search, YouTube and Cloud. (We’ll have to take his word for it because Alphabet doesn’t provide revenue breakdowns for any of those segments.) Ad revenue trends. Ad revenue from Google properties (Search, Maps, Gmail, YouTube, Play Store, Shopping) was $28.6 billion, up 19% from $24.1 billion a year […]

You’re about to miss Search Marketing Expo

You’re about to miss Search Marketing Expo

Join us in two weeks at Search Marketing Expo — SMX East — November 13-14 in NYC, for 100+ tactic-rich search marketing sessions, two new tracks devoted to agency operations and local search marketing for multi-location brands, empowering keynotes with Rand Fishkin, Google, and Microsoft Advertising, intimate training with industry experts, and invaluable networking that plugs you into a thriving community of engaging marketers. Here’s a look at what’s in store… Pick the pass that suits your goals and budget: All Access: The complete SMX experience — all sessions, keynotes, clinics, networking events, and amenities. Book before November 13 and save $150 off on-site rates. All Access + Workshop (best […]

Google Shows Paywall Content in Featured Snippets via @martinibuster

Google Shows Paywall Content in Featured Snippets via @martinibuster

A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets.  Google’s official description of featured snippets precludes content that cannot be clicked through to be read. But other documentation states that paywalled content is acceptable for Google Search as well as Google News. In addition to requirements for structured data that is missing, it’s unclear if this featured snippet is a mistake or if Google meant to do that. Scott Hendison (@shendison) tweeted his opinion that paywalled content does not belong in Google search results. “I personally think paywalled content doesnt belong in @Google SERPs unless they’re marked, but […]

How to Get a Free Email Domain (5 Quick and Easy Methods)

How to Get a Free Email Domain (5 Quick and Easy Methods)

Are you looking for a free email domain? The email domain is part of an email address that comes after the @ symbol. It is really important to get an email domain for your business instead of using a generic Yahoo, Gmail, or Hotmail email address. Customers and other business owners are reluctant to trust emails coming from a generic email account. A custom domain email address looks more professional and gives credibility to your business. In this guide, we will show you few different ways to easily get a free email domain for your business. What is an Email Domain? (Definition) An email domain is the web address that […]

The Future of Work Is in These 3 Things

The Future of Work Is in These 3 Things

People are changing the way they work. The root of this change is the growing acceptance of flexibility in the workplace. So, when we talk about the future of work, we have to focus on what’s influencing change. Sitting in a cubicle from nine to five decked out in business casual is no longer considered the office norm. Did you know that 50% of the workforce has adopted a “casual dress” rule? What has been found is symmetrical value between how customers want to connect with the businesses they support and employees who want to work for the businesses they support. This aligns with flexibility. The future of work is […]

10 of the Best Tools to Find Relevant Influencers on Social Media

10 of the Best Tools to Find Relevant Influencers on Social Media

While it’s become a much bigger consideration in recent years, influencer marketing, as a practice, has actually existed for a very long time. In the past, however, influencers were only on TV or in magazines, and unlike social media, TV and newspapers are limited, which led to a situation where a select number of celebrities were able to charge tons of money for making an ad for Pepsi or Swatch in order to influence consumer behavior. With the birth of social platforms, everything changed. The Internet has no limits, there can be as many influencers as the world requires. They can be of any age and social status, and in any […]

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook Launches New Option Which Enables Advertisers to List Ad Text Variants

Facebook has added a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook’s systems will then be able to choose from when displaying the ad to different users. As reported by Marketing Land, the new option – called ‘Multiple Text Optimization’ – is similar to Google’s ‘Responsive ads‘, which give advertisers the ability to include alternative text options, which its systems can then test and optimize the generate the best results. The option essentially expands on Facebook’s Dynamic Ads, which enable Facebook’s systems to showcase your products based on connected inventory listings – as opposed to you having to create individual ads for each. […]

Facebook Publishes New Research on Evolving TV Viewing Behaviors [Infographic]

Facebook Publishes New Research on Evolving TV Viewing Behaviors [Infographic]

Facebook has published a new report which looks at how TV viewing and discovery behaviors are changing, with more people turning to online sources to discuss and engage with traditional TV content. And while the focus of the research is to help the broadcasters themselves better connect with relevant audiences, it also highlights some particularly interesting trends in relation to multi-screening (people engaging online while viewing TV programs) and digital video consumption. If you were looking to get a better handle on where attention currently lies, this report provides some valuable insights, which could help you better target your video advertising and outreach efforts. You can read more, including region-specific […]