What is an XML Sitemap? How to Create a Sitemap in WordPress?

What is an XML Sitemap? How to Create a Sitemap in WordPress?

Are you wondering what is an XML sitemap, and how to add it to your WordPress website? An XML sitemap helps search engines easily navigate through your website content. It gives them a list of all your content in a machine-readable format. Unlike a regular sitemap that is made for people, an XML sitemap is not typically visible to your website visitors. In this article, we will explain what is an XML sitemap, and how to easily create a sitemap in WordPress. What is an XML Sitemap? An XML sitemap is a file that lists of all your website content in an XML format, so search engines like Google can […]

Permalinks: What They Are & How to Structure Them for Max SEO Value

Permalinks: What They Are & How to Structure Them for Max SEO Value

What comes to mind when you think of SEO? “Permalink” probably isn’t the first or second thing, maybe not even the tenth thing. The truth is, though, permalinks and SEO have a lot more in common than you may think, and — when done correctly — can only benefit your website in the long run. Luckily, permalinks are fairly simple to master, which is good, and vital to SEO value. Let’s get into the details of permalinks, how to create them, and using them with WordPress. What Is a Permalink? Look at the URL of this post. That’s a permalink: blog.hubspot.com/marketing/what-is-a-permalink A permalink is the full URL of a website […]

Social Video Trends: Consumer and Marketer Insights for 2020 [Infographic]

Social Video Trends: Consumer and Marketer Insights for 2020 [Infographic]

Which platforms are the main purchase drivers on social, and how is video, specifically, impacting the bottom line for businesses? The team from Animoto recently surveyed 100 consumers and 500 marketers, in order to find out more about the latest video content tactics and trends that are generating real results. Some of their key findings include: 96% of marketers have placed ad spend against a video on social media. 93% of businesses have landed a new customer due to a social media video YouTube is the number one purchase-driving platform on social media. Animoto’s report shows that YouTube is quickly gaining traction as the platform where businesses need to be, with […]

Social Media Strategies for the C-Suite and Senior Management That Actually Work

Social Media Strategies for the C-Suite and Senior Management That Actually Work

When members of the c-suite take the time to establish an active social media presence, the benefits of such can expand far beyond personal branding. Overall, having visible, present senior executives online can generate greater engagement for your company presence, simply because people connect more with other people, as opposed to brand logos. It can be a powerful way to boost your digital initiatives. In this post, I’ll share six social media strategies for the c-suite and senior management that actually work, and will help to expand your brand’s overall digital presence. 1. Use social media to establish thought leadership One of the main reasons why c-suite executives should be active […]

LinkedIn Engagement Continues to Rise, as Per Microsoft’s Latest Performance Report

LinkedIn Engagement Continues to Rise, as Per Microsoft’s Latest Performance Report

A key negative of LinkedIn being taken over by Microsoft back in 2016 was that we lost access to LinkedIn’s regular performance reports, which included detailed insights into member growth and other metrics. Now, we have to settle for smaller updates within LinkedIn’s broader performance reports, which don’t provide the same level of insight, but can still give us some idea as to what’s happening on the platform. This week, as part of Microsoft’s FY20 Q1 report, the company included this brief update on LinkedIn’s current status: As you can see, 22% growth in user sessions, continuing the trend of ‘record engagement’ levels which Microsoft has reported in its past […]

Twitter Adds Users in Q3, but Revenue Growth Slows Due to Problems with Ad Targeting Tools

Twitter Adds Users in Q3, but Revenue Growth Slows Due to Problems with Ad Targeting Tools

Twitter has released its latest performance report, showing an increase in active users, but a more concerning slow down in ad revenue growth. First, on users – Twitter says that monetizable daily active users (mDAU) increased 17% year-over-year to 145 million for the quarter. Twitter’s mDAU stat, which it first introduced in its Q4 ’18 report, is, it says, a more accurate measure of actual platform performance because it only counts the users to whom Twitter can show ads, as opposed to a more hollow, overall user count. How you view that comes down to perspective – on one hand, reporting mDAU, as opposed to monthly active or daily active […]

Twitter Publishes New Media and Information Literacy Guide in Partnership with UNESCO

Twitter Publishes New Media and Information Literacy Guide in Partnership with UNESCO

Among the various concerns related to the spread of fake news online, and the manipulation of users through misleading, biased and sensationalized content, a key element that clearly needs to be addressed is digital literacy, and better-equipping users to fact-check the things they share before they do so. But that’s not an easy process. Facebook has tried to make users second guess the content they share through fact-check prompts, and added new Page information panels to help users understand who’s behind each message. Facebook, Twitter and Pinterest have also added warnings on certain searches to stop the spread of false information, and each of these measures is having some level of impact. […]

12 Key Instagram Updates from 2019 That You Need to Know About

12 Key Instagram Updates from 2019 That You Need to Know About

2019 has been a busy year for Instagram, with a range of updates and changes that have helped to advance and evolve the platform, and provide new opportunities for both users and brands. There’s been a heap of announcements from the Facebook-owned platform, ranging from options to facilitate in-stream shopping, to hiding Likes as a means to reduce societal pressure on posting. In fact, there have been so many updates that it’s been hard to keep up. Are you confident that’s you’re across all of the latest Instagram updates – especially those of relevance for your marketing efforts? To help with this, we’ve rounded up a list of the most important Instagram […]

8 Ways That Brands Can Utilize TikTok in Their Marketing

8 Ways That Brands Can Utilize TikTok in Their Marketing

With TikTok on the rise, many are now scrambling in their respective app stores and looking to download the trending app in order to learn what all the fuss is about – and for marketers, whether they can use it to promote their products. I hate to admit, but I’m among the former, and it wasn’t until just recently that I began looking at it from a brand perspective (as opposed to lamenting the fact that everyone can sing and dance except me). Aside from its clear youth appeal, TikTok provides a growing range of ad options, and is taking extra measures to educate its users on how to safely […]