Step by Step Guide to Creating a Website

Step by Step Guide to Creating a Website

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.To alleviate any frustration you might feel, we’ve put together a comprehensive, step-by-step guide to creating a website. Best of all, you won’t need a coder, web designer, or […]

Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

Microsoft Lists SEO as the Most Important Hard Skill for Marketers via @MattGSouthern

A study published by Microsoft aims to identify the most important trends in marketing for the 2020s. The study contains a section on trends in marketing skills, with lists of the most important skills for marketers over the next decade. At the top of the list of important hard skills is search engine optimization. Data from the study is based on a LinkedIn poll conducted by Microsoft with 600 global senior marketer participants. According to survey results, the most important skills for marketers to have in the 2020s are as follows. Hard skills: SEO Data analysis Copywriting Behavioral analysis Automation Soft skills: Creativity Humility Empathy Adaptability Transparency If you’re reading […]

How to Understand & Calculate Statistical Significance [Example]

How to Understand & Calculate Statistical Significance [Example]

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?” All kidding aside, as data-driven marketers, we’re not only asked to measure the results of our marketing campaigns, but also to demonstrate the validity of the data. Just recently, I had a call with a customer asking that exact thing. The two marketers had each created a version of a landing page and used HubSpot’s A/B testing functionality to collect the results. They had a friendly wager over which one […]

What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg

What to Tweet: 21 Easy Ideas for Your Business or Brand via @KristiKellogg

ADVERTISEMENT At this point, you probably need no convincing that Twitter is an effective marketing tool for business. You can use Twitter to gain exposure, drive site traffic, assist in conversions and improve overall brand reputation. If you’re ready to up your investment in Twitter, but don’t know where to start or what to tweet, we’re here to help. Read on for 21 things to tweet from a business or brand account. 1. Promote Your Blog Posts and Content Whenever you publish a new blog post, case study, white paper or any other piece of content, push it out to Twitter! And not just on the first day – make sure […]

Search Engine JournalMarketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthernEnterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess8 Ways to Drive More Calls – & Better Call Quality – with Paid Search via @hoffman8Brent Csutoras on the Evolution of Social Media, the Rise of SEJ & His Fascinating Journey [PODCAST]11 Ways to Build Links Through Content Marketing via @BrockbankJamesGoogle Search Patent Update – January 29, 2020 via @theGypsyMicrosoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthernWordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster8 Terrific Tips to Optimize a Twitter Business or Brand Profile via @lisabuyerAll Google Ads Campaigns to Utilize Standard […]

Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Marketing Analytics Tool Jumpshot to Shut Down Amid Privacy Concerns via @MattGSouthern

Jumpshot, a popular marketing analytics tool, will be shut down by parent company Avast following controversy over the unauthorized sale of user data. Ondrej Vlcek, CEO of Avast, states in a press release: “Avast’s core mission is to keep its users safe online and to give users control over their privacy. The bottom line is that any practices that jeopardize user trust are unacceptable to Avast. We are vigilant about our users’ privacy, and we took quick action to begin winding down Jumpshot’s operations after it became evident that some users questioned the alignment of data provision to Jumpshot with our mission and principles that define us as a Company.” […]

Apple’s big maps makeover now available across U.S., Europe coming soon

Apple’s big maps makeover now available across U.S., Europe coming soon

There’s an old advertising slogan that goes, “You never get a second chance to make a first impression.” The same might be said of Apple Maps, which had a botched launch in 2012 and has spent “billions” trying to play catch up with Google Maps, which celebrates its 15 year anniversary next week. Feature and usability improvements. Earlier today, Apple announced that its rebuilt Maps application is now in general availability across the U.S. and will be coming soon to Europe. The newish Apple Maps has a range of improved features and content: Look Around: 360-degree street-level photography, like Google Street View Collections: personalized places lists that can be shared […]

The digital marketing transformation led by Google and Amazon

The digital marketing transformation led by Google and Amazon

In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than ever before. Google and Amazon in particular were on a mission to capture more advertising dollars and greater customer engagement, implementing various changes. What is driving these changes, and how should retailers approach the two platforms in 2020? Google’s role is not limited to the middle of shopping journeys; they can be at the beginning and end, too. Google’s been working on shedding its image as “just a search engine” for a few years now, but in 2019 it took its greatest […]

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Enterprise SEO: Planning Your 2020 SEO Strategy via @SEOGoddess

Most enterprise-level organizations expect a strategy for SEO before the fiscal year begins. This strategy is usually communicated up through the key stakeholders (Directors, VPs and even C-levels) who tend to show an interest in SEO for the company. Once the strategy is agreed on and confirmed by all involved, it will act as a sort of reference throughout the year as the SEO team lead (Manager, Director or sometimes VP) to report against progress and key performance indicators (KPIs) that could include revenue increase, team efficiency increase, or other metric everyone has agreed on. Having been through this process on numerous occasions while working both within the organization and […]

What’s happening with featured snippets?

What’s happening with featured snippets?

[embedded content] There’s a lot of changes happening to featured snippets. Google still plans to remove them from the right side and into the main listings. But there have been some additional questions raised about how we look at ranking in the SERPs. Rank Ranger’s Mordy Oberstein explains what’s been happening since Jan. 22 and how things stand in the SERPs as of today. Below is a transcript of the video. Hi. My name is Mordy Oberstein and I’m the CMO of Rank Ranger. I want to talk to you today about featured snippet de-duplication. What has happened? What has not happened? What’s been a bit problematic along the way. […]