Building top-funnel content to influence bottom-funnel pages (with real example)

Building top-funnel content to influence bottom-funnel pages (with real example)

Wouldn’t it be great if every page on your site led directly to a sale or conversion? Or if all it took to convince someone to purchase from you was to have them land on your website? Or if money grew on trees? We all know these scenarios are ridiculous…but I still see site owners and marketers focusing solely on converting pages. Every page has a unique purpose and not all pages should be converting pages. Some examples of other goals your pages might serve include: Presenting key employees and leaders Defining your brand, culture and beliefs Explaining your company’s unique systems and processes Attracting large, top-funnel audiences through organic […]

How Much More Effective Are Headings Than Formatted Text? via @RyanJones

How Much More Effective Are Headings Than Formatted Text? via @RyanJones

Howdy and greetings fellow SEJers. Today’s Ask an SEO question comes from Andrew in Wantagh – and the answer is not “it depends.” Andrew asks: “How much more effective are headings than formatted text?” The first thing we’re going to Wantagh do is to define what we mean by “headings” and “formatted text.” For purposes of this post: Headings will refer to H tags. Formatted text will simply mean text that’s wrapped by a span or a div with some sort of CSS style applied to it, or text in a font tag if you’re an old school developer writing code that doesn’t validate. There’s a lot of misinformation about […]

Match-Type Changes & Campaign Structure Choices via @navahf

Match-Type Changes & Campaign Structure Choices via @navahf

ADVERTISEMENT First, I want to thank everyone who submitted their questions for #AskPPC – even if we don’t get to your question this week, odds are we’ll address your question in a future post. Here are the questions for this week: “Is Match-type segmentation still a viable account structure or have recent relaxing of match-type definitions rendered ineffective/obsolete?” – Joel from Atlanta, GA “One of our clients insisted on creating a pure broad brand keyword…their reason was they wanted new terms to be added (they do not negate this from existing campaign ). Can you share your views?” – Rahul from Maharashtra, India Selfishly, I had to use these two […]

How Marketers Can Utilize Instagram’s Branded Content Ads to Boost Their Influencer Marketing Results

How Marketers Can Utilize Instagram’s Branded Content Ads to Boost Their Influencer Marketing Results

Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. And the upward trend is more than bandwagon jumping – influencer campaigns are generating results. Some 80% of the marketers we surveyed said that influencer-generated assets performed the same or better than their own branded content, while 61% of 18- to 34-year-olds have, at some point, been swayed in their decision-making by digital influencers. But brands still want more. They want to know that they’re reaching the right people, they want to test which pieces of content are […]

Google showing ‘key moments’ feature on multiple videos in search results

Google showing ‘key moments’ feature on multiple videos in search results

Google’s “key moments” feature, also known as “in this video,” is now showing on more than one video in mobile search results. Users can also now hide and expand the feature. Previously the feature, which lets users skip to “key moments” in a video, appeared only on the first video listing. Australian SEO consultant Brodie Clark spotted the change Tuesday. Wowsers, Key Moments (AKA “in this video”) on steroids in this test. Previously, this feature would only show in position #1 in a video carousel on mobile. Now being triggered in all sorts of areas, but now with the ability to hide/expand results. cc YT SEO guru @aleyda pic.twitter.com/LVOsAEafSW — […]

4 Ways to Improve Your Content with Social Media via @kristen_vaughn

4 Ways to Improve Your Content with Social Media via @kristen_vaughn

We know that a successful social media strategy requires delivering high-quality and engaging content to users. But can social media actually be used to help you improve the content you’re creating and offer even more value to your audience? Absolutely. It’s so important that content and social media feed off one another and work together in this nature. This is what sets truly great digital marketing strategies apart from the rest. While there are endless ways that social media can be used to improve your content marketing efforts, this post will explore four of the most impactful ways to improve your content with social media. 1. Better Understand Your Target […]

5 Remote Work Myths to Leave Behind in 2020

5 Remote Work Myths to Leave Behind in 2020

When you Google image search remote work, you’ll find photos that tell fascinating stories about the work style. For example, you might find a relaxing image of a woman working with her laptop on the beach — without a care that sand or water could destroy her hard drive. Or, you might discover a scene where a man logs into a team video chat after a treacherous climb to the top of a mountain. As you get deeper into the results, the visual narrative gets more mystifying. You might even find a scene from sci-fi drama where a remote employee ventures to the moon just to avoid his colleagues. But, […]

Improve your SEO with new technical training at SMX Advanced

Improve your SEO with new technical training at SMX Advanced

As algorithm updates continue to make old-school optimization less impactful, and CMS plugins and SEO platforms handle an increasing number of technical aspects, more and more SEOs need to learn about the technical aspects of optimization. At the same time, developers continue to build innovative apps and interactive experiences, creating a need for them to know how to do their jobs in ways that doesn’t negatively impact SEO (or, indeed, in ways that can help enhance it). Whether you’re an SEO eager to expand your technical horizons or a developer craving a deeper understanding of SEO, SMX Advanced has all-new, tactic-rich training designed specifically for you. Join us June 8-10 […]

Growth Academy: Your Online Advertising Training Made Easy via @wordstream

Growth Academy: Your Online Advertising Training Made Easy via @wordstream

This is a sponsored post written by WordStream. The opinions expressed in this article are the sponsor’s own. We know by now that the online advertising industry is always changing. Whether it’s ad guidelines, content types, or even advertising platforms, there are constantly new opportunities to test out and optimize your campaigns to make sure your business is growing as quickly and effectively as possible. But with a constant influx of ad guidelines and content types and advertising platforms to keep up with, it can be hard to dedicate time to grow as a marketer. That’s why we created Growth Academy, a free, on-demand learning solution to help you learn, […]