How to Use & Promote Inclusive Language at Your Organization

How to Use & Promote Inclusive Language at Your Organization

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation. For instance, your coworker might say, “Sorry I missed the meeting — my doctor was incredibly late to our appointment.” Without thinking, maybe you respond, “Oh! I’m sure he had a good reason though, right?” After a pause, perhaps you recognize your mistake — Oh wait … why did I assume the doctor is a man? Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. And feeling like you’re able to bring your authentic self to work […]

11 Ways to Build Links Through Content Marketing via @BrockbankJames

11 Ways to Build Links Through Content Marketing via @BrockbankJames

Let’s face it: link building is tough. And it’s only getting harder. Long gone are the days when you can get away with buying links, yet links remain one of the top 3 ranking factors. If you want to rank in 2020, you need a great link profile pointing to your domain. However, given the fact that earning links isn’t getting any easier, it can often be hard to know where to focus your efforts to gain maximum returns. Say Hello to Content Marketing For those running SEO campaigns in the majority of industries, your best approach to earning links is going to be through content marketing. However, on its […]

What, Why, and How-To’s of Trackbacks and Pingbacks in WordPress

What, Why, and How-To’s of Trackbacks and Pingbacks in WordPress

Recently a user asked us about trackbacks and pingbacks in WordPress. They also wanted to know how these two features can be used more effectively. Trackbacks and pingbacks are modes of communication between WordPress blogs. They have been around since the early days of blogging, but very few users know about these features. In this article, we’ll explain trackbacks and pingbacks in WordPress. We’ll talk about their difference, how they work, and how to use them. What is a Trackback? Trackbacks give bloggers the ability to communicate between websites. Its almost like one person saying to another “This is something you may be interested in”. Here is how trackbacks work […]

Google Search Patent Update – January 29, 2020 via @theGypsy

Google Search Patent Update – January 29, 2020 via @theGypsy

In this new weekly series, we’ll be looking at some recently granted Google Search Patents. When it comes to search and SEO, there’s no easy way to know what’s in the black box that is Google. Patent filings can at least give us a glimpse. It’s always worth noting that just because a patent was filed and granted, it doesn’t mean that Google’s using it. And if it is in use, we don’t know the thresholds or scoring values within the greater context. All we’re after with this exercise is to get into the mindset. A sense of how things work in information retrieval. Also, this won’t be a deep-dive […]

Q&A with CEO Tyson Quick: The Complete Details Behind Postclick and Full-Service

Q&A with CEO Tyson Quick: The Complete Details Behind Postclick and Full-Service

Instapage has been perfecting the post-click experience since our humble beginnings in 2012. Many digital advertisers consider the “post-click experience” as simple message matching headlines, images, and colors. Yet, to provide 1:1 personalization, brands need to be providing unique experiences to each respective audience. Accomplishing that requires you to understand how prospects and customers have engaged with your brand already: Are they first-time website visitors? Which website or landing pages have they visited? Did they abandon a shopping cart? Interacted with you over social media? All of these are examples that would require a dedicated experience to nurture the user further down the funnel into a purchase. Today’s post interviews […]

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket as Google+ fizzled in the last decade, has a mobile feed winner this time around, but advertisers who have been testing ads in the feed with new Discovery campaigns tell us they’re impressed with the initial results. The level to which […]

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

While there are now more than 300,000 active chatbots live on Facebook Messenger, chatbots, as a functional option, have never really gained traction the way that Facebook might have hoped. Initially, after the launch of its Bot Platform, Facebook envisioned an all-encompassing future for Messenger bots, modeled on the success of similar tools in the Chinese market, though with expanded functionality. Indeed, former Messenger Boss David Marcus (who’s now in charge of its Libra cryptocurrency), remarked that Messenger bots would “transcend their Clippy origins and appeal to the masses”. But they haven’t, at least not yet. Part of the problem is that people don’t seem to have warmed to engaging with bots, […]

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

With the 2020 US Census getting underway this month, the Census Bureau has been working with social platforms to stop the spread of misleading information which could hinder its capacity to capture accurate information. As a result of these efforts, last month, Facebook announced a ban on misleading information about when and how to participate in the census, as well as “any false reports pertaining to the consequences of participating in the national survey”. And now, Pinterest is following suit, announcing a new amendment to its Community Guidelines in relation to civic participation, which will see it work to detect and remove census misinformation from its platform. As per Pinterest: “The […]

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Earlier this month, an internal memo from Facebook’s former mobile ads chief Andrew Bosworth was leaked to The New York Times, in which Bosworth discussed the platform’s role in the 2016 US Presidential Election. In the memo, Bosworth largely dismissed the various controversies around Cambridge Analytica, fake news, Russian interference, etc. Instead, Bosworth attributed Donald Trump’s 2016 election victory to one thing: “So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.[…] He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.” High praise, from the key person who […]

Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook has this week mapped the next stages for the implementation of its independent Content Oversight Board, which will help the platform make more informed decisions on what should, and should not be allowed to be shared across its network under its rules. The Content Oversight Board, which Facebook has been working on over the last year, will review cases where users disagree with initial content decisions made by Facebook – whether that’s resulted in content being removed or left up after their complaint. Some of these cases, according to Facebook, “go to the core of how we balance safety and free expression”, and as such, the Oversight Board will provide […]