Talking Higher Conversions and Increased Ad-to-Page Personalization with the Postclick Senior Copywriting Team

Talking Higher Conversions and Increased Ad-to-Page Personalization with the Postclick Senior Copywriting Team

In our initial Postclick interview with CEO & Founder, Tyson Quick, he highlighted the increase in global advertising spend: But it’s not a matter of increasing spend to “get more clicks.” The mentality should be to increase conversions and get a higher conversion rate. Too many companies settle for subpar results; part of the problem is that pre-click continues to dominate the attention. Post-click is where the conversion happens. In completing our interview series, today, we talk with post-click conversion writing experts Dan Nunes, Suzan Revah, and Erik Smolin in how they continue the ad narrative using persuasive messaging. What are your roles with Postclick? ES: As Senior Copywriters at […]

SEO Community Rebukes Google for Advising Free Site Audits via @martinibuster

SEO Community Rebukes Google for Advising Free Site Audits via @martinibuster

Google published a video on how to hire a search marketing consultant. They made two reasonable recommendations. But the third one caused the search community to rebuke Google for that advice. How to Hire an SEO The video lists three steps for hiring an SEO. The first two recommendations are: Interview the SEO Consultant Check References Those are reasonable recommendations. The third recommendation was to request a technical and search audit before the business hired the SEO. It has to be emphasized that these are three steps to take before hiring an SEO agency. There is no ambiguity that Google is recommending that businesses require a “free technical and search […]

How to Fix WordPress Login Page Refreshing and Redirecting Issue

How to Fix WordPress Login Page Refreshing and Redirecting Issue

We often get messages from our users that their WordPress login page keeps refreshing and redirecting. This locks them out of the WordPress admin area, and they are unable to work on their website. Login issues can be caused by various different errors such as error establishing database connection, internal server error or white screen of death. Another type of login error is when your WordPress login page keeps refreshing and redirecting it back to the login screen. In this article, we will show you how to fix the WordPress login page refreshing and redirecting issue. If you are going to try the advanced steps mentioned in this WordPress tutorial, […]

How to Promote Your Local Business

How to Promote Your Local Business

Last year, I decided that I wanted to invest in personal training. As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine. I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews. Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated. When searching for a local business, this approach and process isn’t unique. In fact, 90% of consumers used the internet to find a local business in the last year. That’s why, as marketers, our businesses have to […]

What You Need to Know About Millennial Blog Readers

What You Need to Know About Millennial Blog Readers

I’m a millennial. Every time I think about making a big purchase, want to learn about new Twitter or Facebook updates, or even plan a trip, I do research. And I always take the same first step: I read a blog post I find on social media. You may run a blog that’s struggling to gain millennial readers. Your problem might not be the content you’re posting, but how you’re executing and promoting that content. For instance, when you write product roundups, are you including all of the necessary information? Are you writing technology demos for an audience that most likely grew up with technology? Understanding millennial behavior is the […]

How Marketers Can Utilize Instagram’s Branded Content Tool to Boost Their Influencer Marketing Results

How Marketers Can Utilize Instagram’s Branded Content Tool to Boost Their Influencer Marketing Results

Brands are dedicating more of their marketing dollars to influencers every year – in fact, in a recent survey, 57% of businesses said that they were planning to increase their influencer relations budgets in 2020. And the upward trend is more than bandwagon jumping – influencer campaigns are generating results. Some 80% of the marketers we surveyed said that influencer-generated assets performed the same or better than their own branded content, while 61% of 18- to 34-year-olds have, at some point, been swayed in their decision-making by digital influencers. But brands still want more. They want to know that they’re reaching the right people, they want to test which pieces of content are […]

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

Facebook’s Testing a New Option to Cross-Post Facebook Stories to Instagram

While you’ve been able to cross-post your Instagram Story to Facebook for some time, you haven’t had the option to do the opposite, and post your Facebook Story direct to Insta. That could be about to change, with Facebook now testing a new option to share your Facebook Story to Instagram in your send settings, which could make it easier to maintain activity on both platforms, and expand your stories’ reach. As you can see in this example, shared by app reverse engineering expert Jane Manchun Wong, the new option would appear in your Facebook Stories visibility options, with a simple toggle to switch on cross-posting of Facebook Stories to […]

Reddit Launches Prominent New ‘Trending Takeover’ Ad Units

Reddit Launches Prominent New ‘Trending Takeover’ Ad Units

It’ll certainly be interesting to see how Redditors respond to this. Looking to capitalize on its growth, and maximize its ad potential, Reddit has this week launched a new Trending Takeover ad unit, which will feature prominently on various surfaces within the app. As explained by Reddit: “Fads, trends, and movements get their start in Reddit communities every day. And as we invest in highlighting those trends for user visibility and participation, it presents a huge opportunity for advertisers looking to align with conversations in real-time. […] With this new offering, brands looking to position themselves at the center of discussion on Reddit now have premium venues in two of […]

Jack Dorsey Set to Retain Twitter CEO Role Amid Investor Group Challenge

Jack Dorsey Set to Retain Twitter CEO Role Amid Investor Group Challenge

It looks like Twitter CEO Jack Dorsey will remain in the top job at the platform, at least for the time being. Last week, investment management firm Elliott Management Corp. announced that it had purchased a significant stake in Twitter, and that it planned on using its newfound influence at the company to push for changes, including the replacement of Dorsey as CEO. EMC’s main point of contention is that Twitter would be better served if it had a CEO solely focused on improving the company’s performance, which has fluctuated over the last few years. Dorsey, who is also the CEO of rising payments provider Square, may not be able to provide […]

Twitter Provides Key Tips for More Effective Tweet Copy

Twitter Provides Key Tips for More Effective Tweet Copy

Last month, Twitter shared the first of its ‘Good Copy, Bad Copy’ Twitter tips, in which Twitter creative lead Joe Wadlington outlined some simple, actionable tweet tips that can significantly improve tweet presentation and performance. This week, Wadlington is back to share some more tweet copy tips – and as with last time, while the notes here are very simple, they are indeed worth considering. As outlined by Wadlington, given the fast-moving nature of Twitter, you want to try and keep your messaging as simple as possible, in order to grab attention and maximize response. In the example tweet, the initial text is: “So very excited to reveal our 2020 calendar! ????. […]