Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

Will the Discover feed be Google’s next cash cow? What advertisers are saying about Discovery campaigns

If you wanted to see a Google ad exec’s eyes light up last spring, you just had to bring up the Discover feed, the personalized news feed perched right on the Google mobile home page. The company announced ads were coming to this whole new surface that reaches some 800,000 monthly mobile users. It’s still too early to know if the company, which watched Facebook’s News Feed ads skyrocket as Google+ fizzled in the last decade, has a mobile feed winner this time around, but advertisers who have been testing ads in the feed with new Discovery campaigns tell us they’re impressed with the initial results. The level to which […]

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation

While there are now more than 300,000 active chatbots live on Facebook Messenger, chatbots, as a functional option, have never really gained traction the way that Facebook might have hoped. Initially, after the launch of its Bot Platform, Facebook envisioned an all-encompassing future for Messenger bots, modeled on the success of similar tools in the Chinese market, though with expanded functionality. Indeed, former Messenger Boss David Marcus (who’s now in charge of its Libra cryptocurrency), remarked that Messenger bots would “transcend their Clippy origins and appeal to the masses”. But they haven’t, at least not yet. Part of the problem is that people don’t seem to have warmed to engaging with bots, […]

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

Pinterest Announces New Policy to Remove Misinformation About the Upcoming Census

With the 2020 US Census getting underway this month, the Census Bureau has been working with social platforms to stop the spread of misleading information which could hinder its capacity to capture accurate information. As a result of these efforts, last month, Facebook announced a ban on misleading information about when and how to participate in the census, as well as “any false reports pertaining to the consequences of participating in the national survey”. And now, Pinterest is following suit, announcing a new amendment to its Community Guidelines in relation to civic participation, which will see it work to detect and remove census misinformation from its platform. As per Pinterest: “The […]

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

Earlier this month, an internal memo from Facebook’s former mobile ads chief Andrew Bosworth was leaked to The New York Times, in which Bosworth discussed the platform’s role in the 2016 US Presidential Election. In the memo, Bosworth largely dismissed the various controversies around Cambridge Analytica, fake news, Russian interference, etc. Instead, Bosworth attributed Donald Trump’s 2016 election victory to one thing: “So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks.[…] He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.” High praise, from the key person who […]

Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook Outlines Content review Board Process, Which Will Provide Independent Case Assessments

Facebook has this week mapped the next stages for the implementation of its independent Content Oversight Board, which will help the platform make more informed decisions on what should, and should not be allowed to be shared across its network under its rules. The Content Oversight Board, which Facebook has been working on over the last year, will review cases where users disagree with initial content decisions made by Facebook – whether that’s resulted in content being removed or left up after their complaint. Some of these cases, according to Facebook, “go to the core of how we balance safety and free expression”, and as such, the Oversight Board will provide […]

The Giants of the Web: The 25 Companies Who Own the Most Domain Names [Infographic]

The Giants of the Web: The 25 Companies Who Own the Most Domain Names [Infographic]

With so many different elements, and so many different products, some of the world’s biggest corporations end up having to maintain a broad range of websites, each of which contributes to their overall share of digital traffic. Have you ever wondered which of the major corporations owns the most domain names, or which group of corporate pages sees the most overall traffic? The team from Website Tool Tester share the giants of the web in this infographic. In terms of domain names owned, here are the top five from their list: Unilever Nestle Johnson & Johnson Proctor & Gamble Volkswagen Check out the infographic for more detail. A version of this […]

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

Microsoft Advertising Updates: Responsive Search Ads, Improved Reports, & More via @MattGSouthern

Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap of what’s new with Microsoft Advertising for the month of January 2020. Responsive Search Ads (RSAs) Microsoft’s RSAs, which have been in open beta since September 2019, are now available worldwide for all advertisers. RSAs allow advertisers to provide up to 15 possible headlines and 4 possible descriptions. Microsoft will take those and match up the most optimal combinations to create an ad tailored for the individual user. Advertisers can import RSA campaigns from Google Ads directly into Microsoft Advertising. Learn more here. Clearer […]

WordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster

WordPress 5.4 Will Add Lazy-Loading to All Images via @martinibuster

ADVERTISEMENT WordPress announced that WordPress 5.4 may feature image lazy-loading by default. This feature will enable the “loading” HTML attribute on all IMG elements. WordPress publishers will no longer need to use JavaScript or third party plugins for lazy-loading their images. Lazy-loading The lazy-loading HTML attribute tells a browser to either wait before downloading an image or to download it right away. There is no JavaScript need to accomplish this. There are three kinds of lazy-loading attributes but only two that really matter: Lazy Eager Lazy, which will be enabled in WordPress 5.4 by default, means to wait until the users browser viewport is within a certain distance before downloading […]

Facebook Climbs to 2.5 Billion Monthly Active Users, But Rising Costs Impede Income Growth

Facebook Climbs to 2.5 Billion Monthly Active Users, But Rising Costs Impede Income Growth

Facebook has published its Q4 2019 performance update, showing increases in both users and revenue, though costs associated with newer initiatives are also impeding overall growth. First off, on users – Facebook added 34 million daily active users, taking it to 1.66 billion DAU for the period. Facebook added a million more users in the North American market, where it generates the majority of its revenue, while it saw the most significant growth, once again, in the Asia-Pacific market, adding 14 million more daily actives. Overall, Facebook’s daily user growth momentum remains steady, and in line with ongoing growth patterns, though it will need to increase revenue per user in […]

8 Terrific Tips to Optimize a Twitter Business or Brand Profile via @lisabuyer

8 Terrific Tips to Optimize a Twitter Business or Brand Profile via @lisabuyer

ADVERTISEMENT There are more than 330 million monthly users and over 350,000 tweets posted per minute. You know who’s out there in that massive, engaged audience? Your potential clients and customers. If they’re on Twitter, your business or brand should be, too. It’s not just customers and clients that are active on Twitter. It’s also journalists, bloggers, and influencers who are looking for brand, fan, and company story ideas – and when they go searching for something in your vertical, you want to make sure your business shows up. And let’s not forget the passionate consumers who flock to Twitter to voice opinions, concerns, and complaints – if a conversation starts […]