11 Steps to an Amazing About Us Page for Your Business Website [Infographic]

11 Steps to an Amazing About Us Page for Your Business Website [Infographic]

Published Oct. 26, 2019 Are you looking for ways to improve your business website? Want to know how to create an about page that improves your website conversion rate? The team from Siege Media share their tips for success in this infographic. Here’s a quick summary: Value proposition above the fold Frame benefits as positives Evoke emotions with stories Do it with video Establish trust with photos Increase interest with photos Say no to stock photos Use testimonials List positive reviews Include a call to action Include contact information Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed […]

Trick or Treat Your Way into Halloween [Infographic]

Trick or Treat Your Way into Halloween [Infographic]

Do you have your Halloween campaigns locked and loaded – or likely already in action? With only days to go, hopefully you have everything you need planned – but if you were thinking about whether to add in just a little extra, or make a last-minute push, these stats and insights could help to guide your decision. In the infographic below, the team from The Shelf have collected a range of data points around consumer habits for Halloween, including spending trends, costumes, where people are looking for inspiration, and more. Again, your time is limited, and you no doubt have a plan in place – but given the insights here, […]

Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] via @shepzirnheld

Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST] via @shepzirnheld

ADVERTISEMENT Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our show. Plus, we’re telling you why Instagram is banning certain selfie filters and try to guess what Snapchat’s dynamic ad example is actually supposed to be advertising. By conversion time reporting now available for Google Ads campaigns We’ve been asking for it and now it’s here! Greg tells us about the new conversion time […]

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

Perficient Digital released the latest version of its now annual Digital Personal Assistants accuracy study. It compared responses to roughly 5,000 queries on seven devices including Amazon’s Alexa (Echo and Echo Show), Microsoft’s Cortana, Google Assistant (Home, smartphones), and Siri. More answers, less accuracy. At the highest level, Google Assistant performed the best, but Cortana attempted to answer the most questions. Alexa also showed improvement in answer attempts. But accuracy declined on all devices, according to the study. The chart below compares devices by number of answers attempted, which means they didn’t respond with “I don’t know that” or “I can’t help with that yet.” Three years of data show […]

TF-IDF: Can It Really Help Your SEO? via @ab80

TF-IDF: Can It Really Help Your SEO? via @ab80

Like many other concepts in SEO, TF-IDF it a topic that is much debated. First, you read about it being a silver bullet to rank your content on Google. Then, immediately, you hear that TF-IDF is so old-school that it isn’t worth any effort. The truth usually lies somewhere in the middle. This post will explore why you shouldn’t expect TF-IDF to substitute a comprehensive optimization strategy and what the true benefits are of using it for SEO. TF-IDF: What Kind of Beast Is That? For a human brain, it doesn’t take any math to tell what my article is about. It’s about TF-IDF, right? But when relevancy is evaluated […]

4 Insider Search Tips to Influence Holiday Shoppers

4 Insider Search Tips to Influence Holiday Shoppers

It’s that time of year again. Crisp mornings and glittering, dew-laden lawns. Trees that light the sky with hombre flames. The cinnamon-laced scent of pumpkin-spice lattes. And the flurry of marketing prep for the holiday shopping season. Early fall is the perfect time to set your holiday search marketing plans into motion so that you can make the most of the gift-giving season. In this article, you’ll get some helpful insights derived from Microsoft Advertising data to help you reach and influence online searchers. You’ll also get some planning pointers to help you boost your results. 1. Start Engaging NOW Dialing in your timing during the holiday season pays off […]