Twitter Topics: How to Use It & What Marketers Need to Know

Twitter Topics: How to Use It & What Marketers Need to Know

According to a report from Mention, roughly half a billion tweets are published on Twitter every day. The platform, which enables you to tweet out your thoughts or content in under 280 characters, is swirling with constant conversations about trends, news, and other insights. With all of these tweets, thoughts, discussion threads, and trending hashtags, it can be hard to cut through the noise and find content around topics you’re actually interested in. To make it easier for the user to find and follow topics and trends they’re passionate about in a crowded feed of tweets, Twitter unveiled Twiter Topics in November. With Twitter Topics, you can follow topics as […]

Google has stopped deduplicating right-sidebar featured snippets

Google has stopped deduplicating right-sidebar featured snippets

URLs shown in featured snippets that appear in the right rail of Google desktop results will continue to be included in the main organic listings, for the time being, anyway. For now, the right-sidebar featured snippet also appears as a regular listing within the main results column. Why we care Google still plans to remove featured snippets from the right rail and move the feature to the main listings. URLs for pages that earn the right-sidebar featured snippet currently appear twice on the first results page. Since this is temporary, site owners should monitor their traffic and click-through rate. When the format gets pushed into the main column, those URLs […]

7 Best WordPress Activity Log and Tracking Plugins (Compared)

7 Best WordPress Activity Log and Tracking Plugins (Compared)

Are you looking for an activity log and tracking plugin for your WordPress site? If multiple users log in to your website, then keeping an activity log helps you monitor all user activity on your website. In this article, we’ll show you the best WordPress activity log and tracking plugins that you can use. Why Use a WordPress Activity Log and Tracking Plugin? Keeping an activity log in WordPress helps you track and monitor user actions on your website. For instance, on a WordPress membership site, you’d be able to keep track of user login, downloads, and other actions. Online stores and ccommerce websites using WooCommerce will be able to […]

Video: Lisa Barone on the early days of SEO blogging

Video: Lisa Barone on the early days of SEO blogging

It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Vice President of Strategy at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she has moved on to crush bigger problems as a VP at a successful full-service digital agency, I am still writing stories about search. But you can tell from the interview that Lisa is still super passionate about SEO and the […]

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

If you’re new to Facebook Ads or don’t have experience navigating the robust advertising platform, it can be frustrating. Especially when you’ve spent a copious amount of time crafting that perfect ad campaign, publishing it, and then realizing your ad isn’t delivering. Maybe your Facebook ad is active but not delivering enough to generate the exceptional results you know are possible — or maybe it’s not delivering at all. Either way — instead of panicking, or abandoning the campaign altogether — ask yourself: Why are my Facebook ads not delivering? The answer usually turns out to be something simple, and easy to troubleshoot. 12 Common reasons your Facebook ads are […]

Elementor Page Builder Plugin Vulnerability via @martinibuster

Elementor Page Builder Plugin Vulnerability via @martinibuster

ADVERTISEMENT Popular WordPress page builder, Elementor has a vulnerability called an Authenticated Reflected XSS. This kind of vulnerability allows a hacker to run a script from another site and do things such as steal login credentials. The vulnerability involves causing a script to be loaded to the vulnerable site (for example through a search box), creating a URL that when followed will execute the script (that is hosted on another site). The hacker then sends a link to someone whose credentials could be stolen by the hacker. It’s left unsaid if a hacker can use this exploit to steal an Elementor publisher’s admin credentials. According to the WordPress Vulnerability Database, […]

Beyond Google and Facebook advertising: 17 ad platforms you should try

Beyond Google and Facebook advertising: 17 ad platforms you should try

While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even better, they might be more receptive to ads that aren’t displayed on the usual sites. You’ll also increase brand-name awareness when people see your company name on multiple locations. Below are 17 additional ad platforms to consider. 1. Microsoft Advertising If you want to reach folks on Bing, you’ll have to use Microsoft Advertising (formerly […]

New Report Underlines the Importance of Social for Customer Service

New Report Underlines the Importance of Social for Customer Service

For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms that they’re already using, while also providing businesses with an opportunity to address and resolve concerns, and provide further assistance as needed. And as more businesses jump on the social customer care train, that then raises the bar of expectation for others. These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply. That increased expectation is underlined in a new survey from Boston Digital, which incorporates responses from 554 people in regards […]