Video: Lisa Barone on the early days of SEO blogging

Video: Lisa Barone on the early days of SEO blogging

It was so much fun to sit down and chat one-on-one with Lisa Barone, a former SEO blogger and now the Vice President of Strategy at Overit. Some of you may remember Lisa from her days as an SEO blogger at Bruce Clay. The two of us spent many hours sitting in the front row of SEO conferences “live blogging” the sessions back in the old days. Now, while she has moved on to crush bigger problems as a VP at a successful full-service digital agency, I am still writing stories about search. But you can tell from the interview that Lisa is still super passionate about SEO and the […]

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

12 Of the Most Common Reasons Your Facebook Ads Are Not Delivering & How to Fix Them

If you’re new to Facebook Ads or don’t have experience navigating the robust advertising platform, it can be frustrating. Especially when you’ve spent a copious amount of time crafting that perfect ad campaign, publishing it, and then realizing your ad isn’t delivering. Maybe your Facebook ad is active but not delivering enough to generate the exceptional results you know are possible — or maybe it’s not delivering at all. Either way — instead of panicking, or abandoning the campaign altogether — ask yourself: Why are my Facebook ads not delivering? The answer usually turns out to be something simple, and easy to troubleshoot. 12 Common reasons your Facebook ads are […]

Elementor Page Builder Plugin Vulnerability via @martinibuster

Elementor Page Builder Plugin Vulnerability via @martinibuster

ADVERTISEMENT Popular WordPress page builder, Elementor has a vulnerability called an Authenticated Reflected XSS. This kind of vulnerability allows a hacker to run a script from another site and do things such as steal login credentials. The vulnerability involves causing a script to be loaded to the vulnerable site (for example through a search box), creating a URL that when followed will execute the script (that is hosted on another site). The hacker then sends a link to someone whose credentials could be stolen by the hacker. It’s left unsaid if a hacker can use this exploit to steal an Elementor publisher’s admin credentials. According to the WordPress Vulnerability Database, […]

Beyond Google and Facebook advertising: 17 ad platforms you should try

Beyond Google and Facebook advertising: 17 ad platforms you should try

While Google and Facebook both have distinct advantages, they aren’t the only platforms to promote your brand online. There are plenty of alternatives out there and it may be time to look at a few of them. Remember, some of the folks in your target market will see ads hosted by those other networks. Even better, they might be more receptive to ads that aren’t displayed on the usual sites. You’ll also increase brand-name awareness when people see your company name on multiple locations. Below are 17 additional ad platforms to consider. 1. Microsoft Advertising If you want to reach folks on Bing, you’ll have to use Microsoft Advertising (formerly […]

New Report Underlines the Importance of Social for Customer Service

New Report Underlines the Importance of Social for Customer Service

For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms that they’re already using, while also providing businesses with an opportunity to address and resolve concerns, and provide further assistance as needed. And as more businesses jump on the social customer care train, that then raises the bar of expectation for others. These days, consumers expect to be able to shoot businesses a quick message, or tweet a brand handle and get a reply. That increased expectation is underlined in a new survey from Boston Digital, which incorporates responses from 554 people in regards […]

TikTok is Rolling Out a New ‘Dark Mode’ Option

TikTok is Rolling Out a New ‘Dark Mode’ Option

Pretty much every app now has one, and TikTok is also now jumping aboard the ‘dark mode’ train, with a new setting for low light situations now available to some users. As you can see in this tweet from social media expert Matt Navarra, the new dark mode option will either seek to match your device settings, when you have dark mode activated, or you’ll be able to manually switch to dark mode in your app settings. Dark mode options lessen the impacts of blue light exposure, which can, in some cases, cause your brain to stop producing melatonin, and disrupt your sleep cycle. That then leads to other health impacts – […]

New Report Looks at the Top Website Traffic Drivers by Vertical

New Report Looks at the Top Website Traffic Drivers by Vertical

Getting more traffic to your website is key goal for many businesses, and understanding how you can boost referral traffic is an important aspect of any digital strategy. In more recent times, social media has become a bigger focus in this respect – but as many have found, social is not always a great driver of referral traffic, even if social platforms are highly utilized, and serve alternate purpose. So what is the best driver of web traffic? That’s what this new report from Alexa sought to find out. The team from Alexa gathered data on the sources of web traffic to 450,000 domains, and then they categorized the domains […]

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

In the modern, connected era, brands have access to more consumer insights than ever before, while consumers have more ways in which to share their opinions, and be heard by the businesses they deal with. That’s changed the way many organizations operate, in various capacities – but importantly, it’s also changed what customers expect, in regards to engagement, response and subsequent action from the brands they buy from. This new paradigm is the focus of the latest research report from Snap Inc. – Snap recently partnered with the team from CASSANDRA in order to seek opinions from Gen Z consumers around what they expect, in terms of innovation, from the brands […]

Pinterest Adds New AR ‘Try-On’ Feature for Lipstick Shades

Pinterest Adds New AR ‘Try-On’ Feature for Lipstick Shades

As it seeks to further enhance its eCommerce discovery options, Pinterest is this week launching a new, augmented reality ‘try on’ feature which will enable users to get an idea of what certain lipstick shades might look like on their lips. As you can see in this example, the new process will add a ‘Try it’ button to selected lipstick Pins. Tap on it, and your phone will open the reverse-facing camera with a color shade slider along the bottom, which will then enable you to virtually see what you’ll look like in each lipstick shade. Once you find a shade that suits, Pinterest will then highlight relevant product Pins for […]

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Facebook Outlines Evolving Privacy Tools on Data Privacy Day

Marking Data Privacy Day, Facebook has this week outlined it’s evolving efforts to provide users with more control over how their personal data is accessed, and how they can maintain awareness and control over such to avoid potential misuse. In a post written by CEO Mark Zuckerberg, Facebook outlines three key areas of improvement – and while none of the features shared in the post are new, as such, they do point to the company’s ongoing effort to provide more transparency over such process. First off, Facebook highlights its updated Privacy Check-Up tool, which it first announced earlier this month. The new version of Privacy Check-Up has been split into four […]