How to Create a Market for Your Product When There Isn’t One

How to Create a Market for Your Product When There Isn’t One

I’m on the floor in this tiny office above a bar in Mountain View, fiddling with the wifi router and thinking to myself — “Wow, so this is what it’s like to be a CEO!” Like a lot of you reading this, we had dreams of being a big, successful tech company, but in order to do it, we needed to create a new category of business. There are a few reasons you might think you want to do this: Take advantage of a new trend. Identify and corner a new type of buyer. Combine multiple markets. Reboot an old market. Oh, and one more — it’s lucrative. According to […]

Google Chrome Will Block Mixed Content – Are You Ready for It?

Google Chrome Will Block Mixed Content – Are You Ready for It?

Recently, Google Chrome announced that they will soon start blocking mixed content also known as insecure content on web pages. This feature will be gradually rolled out starting from December 2019. This should give website owners enough time to check for mixed content errors and fix them before the block goes live. Failing to do so will cause poor user experience, loss of traffic, and loss of sales. In this guide, we will explain Google Chrome’s mixed content blocking and how you can be well prepared for it. Since this is a comprehensive guide, we have created an easy to follow table of content: What is mixed content? Why Google […]

Video: Eric Enge on building and selling his SEO agency

Video: Eric Enge on building and selling his SEO agency

Eric Enge, an industry vet, took the time to sit down with me at his Boston office, in a two-part interview. In part one, we talked about how he founded his SEO agency, Stone Temple Consulting and what led to him selling it to Perficient Digital. We spent a nice amount of time discussing the challenges of that process. In addition, we spoke about how it is for him to work with his wife. We also spoke about all his contributions to the SEO industry, including hundreds of presentations he gave at conferences, the countless studies, the hundreds of blog posts and videos and the immense sponsorships his company has […]

Survey: 97% of online adults transact with businesses they find on Yelp

Survey: 97% of online adults transact with businesses they find on Yelp

Almost all (97%) of online adults spend money with businesses they find on Yelp, according to a Yelp-commissioned study conducted by SurveyMonkey, And 93% of people using Yelp compare businesses before making a buying decision. The survey of more than 6,000 adults is a follow up to studies conducted by Nielsen in 2012 and 2016. High purchase intent. The 2019 survey found that roughly half (51%) of Yelp users conduct some sort of transaction within 24 hours of a site visit and 90% do so within a week. Source: Yelp-Survey Monkey (n=6,338) These figures show growth from the 2016 study, which found: 92% of respondents made a purchase after visiting […]

Microsoft Advertising unveils interface redesign

Microsoft Advertising unveils interface redesign

Microsoft Advertising is redesigning the interface to better align with the update Google Ads rolled out in full a year ago. What’s changing. The new user experience will feel familiar to Google Ads users. You will recognize the left-hand oriented navigation menus that anchor the Google Ads interface and Overview pages with visual charts, for example. “We’ve applied colors selectively and added the right amount of spacing around page elements, tables, graphs, and forms in order to reduce fatigue and information overload as well as draw your attention to the items that matter,” the company said in the announcement Wednesday. “Our overall goal with the new, modern design is that […]

Instagram Adds IGTV Series Option to Categorize Videos

Instagram Adds IGTV Series Option to Categorize Videos

Do people care about IGTV yet? The jury’s still out, but Instagram is gradually working to improve the option, and boost exposure for IGTV content. And this week, Instagram has added a new IGTV ‘Series’ option which will enable creators to segment their videos into dedicated collections. As you can see in the clip above, the new Series option will help creators better brand their content, and encourage return viewing, by giving their series a dedicated label, along with an on-screen tab which viewers can tap to get notifications of new episodes. The option is no doubt influenced by Snapchat’s ‘Snap Originals’ content, which has seen increased success of late. Snap’s Original […]

Pinterest Begins Rolling Put an Updated Pin Format

Pinterest Begins Rolling Put an Updated Pin Format

Pinterest has begun rolling out a new Pin format, which includes some minor functional tweaks, and separates each Pin element more specifically. As you can see in this example, provided by user @KenSchillinger, the update shifts the ‘Save’ and ‘Send’ buttons, as well as the options menu, to below the Pin image, as opposed to along the top bar in the current format. This will give the visual elements of your Pins increased focus, while the Pin image also will now also take up more of the screen, which is more aligned with vertical viewing. When you scroll down (second image above) you can see that each section is now more […]