Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember. Our topic of conversation was “Discussing Social Media Marketing Goals for 2020”. We had a lively chat about personal growth, professional goals, current trends in social media and helpful marketing strategies. As promised, I’m here to share some highlights from our conversation. We covered a lot, but there were two conversation topics, in particular, that stood out to me as noteworthy. I asked: What popular social media marketing trends do you expect will impact your business in 2020? What are best practices for improving engagement and brand awareness in 2020? Everyone responded by sharing current and popular […]

5 of the Most Complex SEO Problems & How to Fix Them via @ab80

5 of the Most Complex SEO Problems & How to Fix Them via @ab80

Today, running a thorough and comprehensive SEO campaign is paramount for ranking. If you aren’t optimizing your website and keeping up with the trends, then your ranking competitors surely are. I feel that it’s useful to think about SEO as simply the amalgamation of best practices that are recognized by the search engines. And a lot of the time the ranking of a website can be ruined by accidentally not following a best practice. So this article is about those SEO mistakes that we all make from time to time. If you find yourself committing those mistakes, you’ll be able to fix those, and if you haven’t yet, you’ll know […]

DuckDuckGo has other ideas for Google’s EU search choice screen

DuckDuckGo has other ideas for Google’s EU search choice screen

Even though it’s one of the options, DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. It boils down to giving users more search engine choices and more details about the selection process. DuckDuckGo’s proposed search engine selection screen also includes an introduction screen to provide users with more information regarding their decision. Source: DuckDuckGo. The introductory screen. Google’s proposed design combines details and choices on one screen (as seen above). DuckDuckGo’s proposed initial screen informs users that they can change their default search engine later. DuckDuckGo’s version also tells users that “search engines vary […]

How to Overcome Technical SEO Issues on a Budget via @shellyfagin

How to Overcome Technical SEO Issues on a Budget via @shellyfagin

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for Ask An SEO, we have a question from Shay in Morehead City, who asks: “How can I overcome technical SEO issues on a budget?” While some technical issues will require allocating a budget to tackle, others are pretty simple to address yourself. Identify Your List of Technical SEO Issues First off, you are going to need to identify the site issues. If you’ve already had a technical […]

How to Use Stock Photo Libraries for Link Building via @seo_travel

How to Use Stock Photo Libraries for Link Building via @seo_travel

Building links is one of the most challenging areas in SEO, and building links on autopilot is nigh on impossible if you’re not a huge brand. So when an opportunity comes along that allows you to do this it’s one to grab with both hands. This is the experience I had when we came across link building with stock photo libraries. It combined two of the biggest challenges we face; building links and finding good photos for blog content we write. As an agency that focuses on working with small travel businesses, we knew these were major issues that our clients and businesses like them faced too. Not to mention […]

Forget PowerPoint, How to Create Presentations in WordPress

Forget PowerPoint, How to Create Presentations in WordPress

Are you looking to create a PowerPoint presentation on your WordPress site, but not sure where to start? What if we told you that you can now use WordPress to design and share presentations and leave PowerPoint behind. In this article, we will show you how to use your WordPress website to deliver PowerPoint type presentations. Why Create Presentations in WordPress? A presentation on your website helps create visual appeal, keeps viewers on your pages longer, and boosts search engine optimization. There are several different ways to add presentation slides to a WordPress website. Use a plugin like Embed Any Document. Copy and paste an embed code from Google Slides. […]

Free Search Marketing Expo passes are here!

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice on your SEO strategy? Workaround for an analytics issue? The SMX Clinics have you covered. No presentations. No PowerPoints. It’s 100% Q&A with the experts you trust. Raise your hand, take the mic, and ask away. Find solutions that boost ROI. […]