Snapchat Adds Seven Million Users, Posts Higher Revenue in Q3

Snapchat Adds Seven Million Users, Posts Higher Revenue in Q3

Snapchat has posted its latest performance update, showing increases in both users and revenue, and beating market estimates. First off, on users – Snapchat is now being used by 210 million people every day, up from 203 million in Q2. The majority of those seven million new users came from the ‘Rest of the World’ category, with Snap’s re-designed Android app – a long-ignored element – reportedly gaining significant traction in the Indian market. Snapchat’s focus has been on higher-end, iOS devices, and subsequently, on developed regions. In fact, according to a lawsuit filed in 2017, Snap CEO Evan Spiegel specifically ruled out seeking to boost the app’s appeal in […]

Facebook Publishes New Insights into How to Connect with Gen Z Consumers

Facebook Publishes New Insights into How to Connect with Gen Z Consumers

Millennials have long been the focus of marketing campaigns, especially in the digital realm, but Gen Z is about to come into more focus, giving businesses a whole new audience to meet with, and showcase their offerings too, in order to maximize their sales potential. Indeed, according to Facebook, Gen Z – those aged 24 and under – is already estimated to influence some $143 billion in spending in the US alone. The next generation have grown up in a social media world, constant connectivity is part of their DNA. And they share some specific traits that marketers need to be aware of – which is what Facebook’s latest research report is […]

LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide

LinkedIn Publishes New LinkedIn Marketing Solutions Partners Guide

LinkedIn has published a new guide to its various marketing partners, which details how each can help to maximize your on-platform promotion efforts. As explained by LinkedIn: “Today, 1 in 5 marketers on LinkedIn is leveraging a LinkedIn partner to meet their objectives. And all of our top 50 advertisers use one or more partners to drive value for their business […] Inside this guide, you’ll uncover information on the capabilities associated with each, while we also outline the distinct value for both brand marketers and agencies.” The guide – which you can download here – provides an overview of all aspects of LinkedIn’s partner program, beginning with its selection process […]

Twitter Rolls Out Darker ‘Lights Out’ Dark Mode on Android

Twitter Rolls Out Darker ‘Lights Out’ Dark Mode on Android

After initially launching the option on iOS back in March, Twitter is now bringing its darker ‘Lights Out’ dark mode option to Android. Twitter initially released its darker screen option after criticism that its basic dark mode was still too light – you can see a comparison between it and other dark mode options here. The even darker ‘Lights Out’ option addresses this. As you can see in the screenshot below, now, within your Twitter settings, when you switch on Dark Mode, you’ll also see a second toggle for ‘Lights Out’ as well. And aside from giving your app a new look, ‘Lights Out’ mode also has health benefits. A key benefit of […]

FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

This could prompt fake like and engagement sellers to re-think their practices. This week, the FTC has fined Florida businessman German Calas, Jr. $2.5 million over the sale of “fake indicators of social media influence”, while it’s also issued a warning to Sunday Riley, whom the FTC says had written fake reviews of her company’s products on Sephora’s website, and had also ordered her employees to do the same. Both cases could have significant implications for the broader digital marketplace. In the first, Calas, who had been in charge of a company called Devumi, has been handed a significant fine in what could prove to be a benchmark case for online […]

How to Run a SWOT Analysis for Your Business [Template Included]

How to Run a SWOT Analysis for Your Business [Template Included]

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective. Plus, it lets you unbiasedly evaluate your business’s strengths and weaknesses, which is key to avoiding unnecessary errors down the road from lack of insight. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and […]

How to Explain Banner Ads to Anyone

How to Explain Banner Ads to Anyone

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers. So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone. Banner ads fall into the category of digital advertising, one […]

SMX Overtime: Rise of the PPC geek

SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC track were concentrated around entity harvesting, automation, audience targeting and the concept of “broadience.” I was fortunate to moderate SMX Advanced Europe and its amazing PPC track. I always thought of myself as a techy marketer but the techiness of this PPC crowd was overwhelming. The venue by the Spree River was a beautiful and […]

Screaming Frog releases SEO Spider version 12.0

Screaming Frog releases SEO Spider version 12.0

Search marketing firm Screaming Frog released version 12.0 of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing sites, understanding how search engine crawlers navigate pages, audit SEO efforts and identify areas for improvement. The ability to pull Chrome User Experience Report (CrUX) and Lighthouse metrics into Screaming Frog’s tool gives SEOs and site owners a source of real-world data that can be used to improve user experience. The database storage mode file-saving and re-opening improvements are helpful […]

‘Burnout is real’: Why successful agencies prioritize time management skills

‘Burnout is real’: Why successful agencies prioritize time management skills

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in agency culture, say Duane Brown, agency founder and head of strategy at Take Some Risk Inc. and Katy Lucey, director of paid social at performance agency Tinuiti. Both will be speaking on our agency-focused track of sessions at SMX East in NYC next month and shared how their agencies approach work processes, client communication and […]