2 Facebook Case Studies – Leads for Less than $2!

2 Facebook Case Studies – Leads for Less than $2!

When I started in 2006, the cost per click of many keywords was only $0.10 in Google Ads (aka AdWords) and Yahoo (aka Overture).  Fast forward to today and it’s nearly impossible to find keywords that cost less than $1 or $2 per click.  In some more competitive industries, keywords can cost up to $10, $20, even $50 per click! As the cost per click of keywords rises, so does the cost per lead (if your website conversion rate stays the same).  It’s just basic math.  When your cost per click is $0.10 and your website conversion rate is 5%, then your cost per lead is $2.  When your cost […]

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

Stories Are Coming to Twitter with ‘Fleets’ & This Week’s Digital Marketing News [PODCAST] via @shepzirnheld

ADVERTISEMENT Tune in to Marketing O’Clock, hosted by Jess Budde, Mark Saltarelli, and Christine “Shep” Zirnheld. This week, the spread of stories seems to be neverending as both Twitter and LinkedIn create their own versions of this capability. Plus, YouTube has a slew of new features but they can’t stop us from using on-air clickbait to get more views! Twitter launches ‘Fleets’ The new Twitter posts can be accessed by clicking on a user’s avatar, expire after 24 hours, and can’t be replied to publicly. Sound familiar? Shep tells you why Twitter users aren’t happy about the announcement. New Features for Youtube Creators Jess tells us about the exciting new […]

Site Structure & Internal Linking in SEO: Why It’s Important via @jesseseogeek

Site Structure & Internal Linking in SEO: Why It’s Important via @jesseseogeek

No matter how long you have been in the SEO field, you have probably heard about the importance of the structure of a site to organic search performance. With every passing year, I find it closer to the top of my list of important things to work on when working with a site. What Is Site Structure? At its core, site structure is simply the act of organizing a website. The goal of this organization is to create a site that is easily navigatable by users while simultaneously allowing search engines to crawl the site easily. One of the first things an SEO learns about when being introduced to the […]

What Is Ethical PPC? via @lukedavisseo

What Is Ethical PPC? via @lukedavisseo

The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ads still seem to work. According to Nielsen, about four-in-10 people trust online banner ads. In this article, I’ll be looking at what ethical PPC is, what it entails, and why professionals should conform to the concept. Is There a Definition of Ethical PPC? Before writing this article, I wanted to check if anyone had written about ethical PPC or given a definition. The closest thing I could find was David Trounce’s “Ethics in Online […]

The data behind incrementality on Amazon

The data behind incrementality on Amazon

Every marketer worth their salt is concerned about incrementality. Companies have, and should be, reevaluating their budgets, channels and service providers based on the ability to drive sales from advertising that they wouldn’t have captured otherwise. When it comes to Amazon, this issue is particularly important, because current SERPs can naturally cannibalize an otherwise organic sale with an ad for the same product that shows up prior to the organic result. For marketers, the key to managing this issue and driving incremental sales is through a combination of segmented bidding strategies for brand, category, and competitor key terms, contextualizing Advertising Cost of Sale metrics, and proper campaign structure. The non-incremental […]

7 Best Free Autoresponder Tools of 2020 (Pros & Cons Compared)

7 Best Free Autoresponder Tools of 2020 (Pros & Cons Compared)

Are you looking for the best free autoresponder tools to start sending automated emails? The good news is that there are lots of ways to get started without paying. You don’t need to delay building and growing your email list until your site starts making money. In this article, we’ll take you through some of the best free autoresponder tools, comparing their pros and cons. Why You Need an Autoresponder Email Service Autoresponders allow you to send automated emails to people in your email list. Smart marketers use autoresponders to create a sequence of emails sent automatically to users based on certain rules. For example, if you are collecting email […]

How to Avoid Pitching Content to Extremely Biased Writers via @kristintynski

How to Avoid Pitching Content to Extremely Biased Writers via @kristintynski

You’ve created an amazing piece of content. You know it’s newsworthy, and you’ve generated a list of prospects to pitch with one of your favorite tools. You’re really worried though, because you know your content might not fit “certain world views.” For instance, say your project is an analysis of LGBTQ+ laws in the United States, and it takes a very pro-LGBTQ+ stance. You probably want to avoid pitching your story to sites like thedailycaller.com or drudge.com. The worst-case scenario for pitching the wrong publisher isn’t just that your pitch will go unanswered. In addition the risk of wasting a pitch, you can also unnecessarily damage rapport with a contact […]

How to Deal with Grief & Run a Business at the Same Time via @MaddyOsman

How to Deal with Grief & Run a Business at the Same Time via @MaddyOsman

ADVERTISEMENT Things were going so well for me in my business. But there’s nothing quite like the death of a loved one to knock you out of the daydream that is your perfectly crafted world. I was lucky enough to have reason to be home with my family when my dad’s health started deteriorating. I had planned on coming to Chicago for my sister-in-law-to-be’s bachelorette party and adjusted my initial trip timeline to stay for a while longer to help my dad recuperate from lung surgery. Everything was more or less going according to plan – until it wasn’t. One week after surgery, my dad’s blood pressure spiked and he […]

Majority of consumers want standards and tougher action against review fraud

Majority of consumers want standards and tougher action against review fraud

Consumers are calling for protection from fake reviews. That’s one of the key findings from a new survey from Bazaarvoice. The company polled roughly 10,000 consumers in the U.S., U.K., France, Germany and Australia and discovered that 72% of consumers want retailers to take stronger action and create standards to prevent deceptive or fraudulent reviews. Concrete steps against fraud. The majority in the survey wanted only verified purchasers to be able to post reviews. They also asked for product testing and daily review of user-generated content to “weed out fake reviews.” Steps consumers want retailers to take against fraud Source: Bazaarvoice consumer survey (2020) The survey also explored how fake […]