Forget PowerPoint, How to Create Presentations in WordPress

Forget PowerPoint, How to Create Presentations in WordPress

Are you looking to create a PowerPoint presentation on your WordPress site, but not sure where to start? What if we told you that you can now use WordPress to design and share presentations and leave PowerPoint behind. In this article, we will show you how to use your WordPress website to deliver PowerPoint type presentations. Why Create Presentations in WordPress? A presentation on your website helps create visual appeal, keeps viewers on your pages longer, and boosts search engine optimization. There are several different ways to add presentation slides to a WordPress website. Use a plugin like Embed Any Document. Copy and paste an embed code from Google Slides. […]

Free Search Marketing Expo passes are here!

Free Search Marketing Expo passes are here!

Can you imagine a better investment than learning actionable tactics from search marketing experts, discovering time-saving tools, and growing your professional network — all for free? Attend Search Marketing Expo with a free Expo+ pass — February 19-20 in San Jose — and join hundreds of like-minded marketers for a rich, value-packed experience: Get expert answers to your specific questions. Want a live account audit? Landing page assessment? Advice on your SEO strategy? Workaround for an analytics issue? The SMX Clinics have you covered. No presentations. No PowerPoints. It’s 100% Q&A with the experts you trust. Raise your hand, take the mic, and ask away. Find solutions that boost ROI. […]

65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

65 Reasons Your Facebook Ads May Not Get Approved & How to Request a Review

  Quick Links 65 Reasons Facebook Ads get disapproved Prohibited Content (1-30) Restricted Content (31-44) Video Ads (45-46) Targeting (47-48) Positioning (49-52) Lead Ads (53-65) How to request a review Conclusion Meticulously, you’ve created a Facebook ad for your next campaign: picked the perfect image, made a great offer, wrote and wrote until your headline was perfect. But after you submitted it to Facebook for review, you logged into Ads Manager and saw this: A pause in your campaign can detract from revenue goals. And until you resolve the issue with your ad, your campaign will continue to generate no traffic. So, when your Facebook ad is disapproved, what have […]

How to Build Traffic to New or Struggling Websites via @martinibuster

How to Build Traffic to New or Struggling Websites via @martinibuster

Many sites struggle to build traffic. Sometimes it’s because of a Google update. For others it’s because the website is brand new. Sites don’t have to struggle. There is a way to build new sources of traffic. About Google’s Freshness Algorithm There’s an idea that Google prefers “fresh” content. That’s not entirely correct. The idea comes from a misunderstanding of Google’s “freshness algorithm.” The freshness algorithm promotes new content when it is trending and of the moment. The freshness algorithm is not about promoting recently published content. It’s about promoting trending content. The publication date is not a ranking factor. Changing the publication date will not make the web page […]

Is Snapchat Discover Right for Your Brand?

Is Snapchat Discover Right for Your Brand?

When you think of Snapchat, what do you think of? Personally, I think of a single thing: “It’s crazy how much marketing opportunity there is on this app.” Now, you may be thinking, “There’s no way,” or “Which one is Snapchat, again?” (if you need a reminder, it’s the yellow one with the videos and ghost logo). Snapchat is an undeniably popular social media app, with over 200 million millennials and Gen Z users opening the app every single day. Additionally, Snapchatter’s use Snapchat’s Discover feature for their news, to catch up on shows, or to see new sponsored posts from their favorite influencers. Of these users, 38% of them […]

Google Search Console launches new removals tool

Google Search Console launches new removals tool

Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.” You can also go to https://search.google.com/search-console/removals to access the tool and then select a property. Temporarily remove URLs. Google allows you to remove URLs from showing in Google search quickly via Google Search […]

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen. When working with a non-existent or limited budget, you need to identify what your company can uniquely offer to influencers instead of always paying for their support. The goal here isn’t to take advantage of influencers, as I’m a big proponent of reasonably paying them for the value they’re able to provide. Instead, my advice is to find a mix of approaches for incentivizing influencers so that these partnerships don’t require a budget, or are less costly. Recently, for example, the Clorox Company set up an advisory board comprised […]