Google Provides New Information on Latest Video Structured Data Features via @MattGSouthern

Google Provides New Information on Latest Video Structured Data Features via @MattGSouthern

Google has updated its video structured data help document with new information on some of the latest enhancements to video search results. The updated document has details on how to mark timestamps on YouTube videos, how to monitor performance in Search Console, and more screenshots to show the new structured data types in action. ✒️The Google video structured data doc got a big refresh✒️– More screenshots!– How to mark timestamps on YouTube videos– Monitor your video performance w/ Search Console– LIVE badge docs are now merged w/ main video docs (all in one place)https://t.co/Mrmt0koWEO pic.twitter.com/tumi0zE2tL — Lizzi Harvey (@LizziHarvey) November 14, 2019 Here’s a rundown of the new information that […]

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Find Ranking Keywords, Uncover Opportunities, Check Rankings, & More: 5 Workflows for Easier Keyword Research

Have you ever wished there were an easy way to see all the top keywords your site is ranking for? How about a competitor’s? What about those times when you’re stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? There’s plenty of keyword research workflow gold to be uncovered in Keyword Explorer. It’s a tool that can save you a ton of time when it comes to both general keyword research and the nitty-gritty details. And time and again, we hear from folks who are surprised that a tool they use all the time can do […]

Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

Facebook Expands its Brand Safety Controls for Advertisers via @MattGSouthern

ADVERTISEMENT Facebook is building on its existing set of brand safety tools to give advertisers even more control over how their brand appears on the network. Facebook’s brand safety tools let advertisers specify in which types of publisher content their ads should appear. Advertisers can also create block lists to prevent their ads from being served on specific publishers’ content. In addition, existing brand safety tools include publisher delivery reports, to show advertisers where their ads actually appear. Other options are also available through integrations with third parties. Joining the existing brand safety controls are these new features Facebook is rolling out today: Account-level settings: Advertisers can now create block […]

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google Search Console to Report on Data Related to Product Rich Results via @MattGSouthern

Google is adding new data to Search Console giving retailers insight into the performance of product rich results in Google Search. The data can be found in a new Search Appearance in the Search Console performance report, which captures stats such as total clicks, impressions, average click-through rate, and average position. Websites that are eligible to appear in Google’s product search results will find a new Search Appearance type called “Product results.” “Website owners need to understand the impact of these rich results. The Google Search Console Performance report provides key metrics like clicks and impressions to help webmasters understand and optimize the performance of their website results on Google […]

The Key Difference Between Multivariate Testing & A/B Testing

The Key Difference Between Multivariate Testing & A/B Testing

There’s seemingly no end to the things you can test in your marketing, and if you’ve laid a solid framework for your inbound marketing programs, now’s a great time to start optimizing and making what works pretty well work amazingly well . And the best way to get started is to conduct some A/B tests ! Or…multivariate tests? What’s the difference between A/B tests and multivariate tests? Will it affect my results if I choose the wrong one? Yes, there is a difference, and yes, it will affect the integrity (and thus usefulness) of your results if you choose the wrong test. But no fear! We’re going to break down […]

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

How to Choose the RIGHT Keywords to Optimize For via @coreydmorris

Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. There are a ton of great tools, resources, and processes for doing keyword research. But no matter how good the keyword research process is, there’s always a risk of choosing to target keywords and topics that require a lot of effort and don’t produce the results we want. Ultimately, we need to be careful to choose the right keywords to optimize for. We can do […]

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

The 5 Best Twitter Tools to Increase Your Followers via @jonleeclark

As a micro-blogging platform where posts are limited to 280 characters, Twitter’s approach of using brevity sets it apart from the other social media giants like Facebook, Instagram, and LinkedIn. Twitter is a place for brief thoughts, and even when the social network doubled the character limit of tweets from 140 to 280 characters, only 1 percent of tweets actually hit that 140-character limit. Roughly 13 years after Twitter’s founding, the brevity formula continues to be a strong draw for users. While Twitter has had problems with millions of fake accounts and spam (forcing the company to shut down tens of millions of accounts and causing its total user base […]

How to Make the Most Out of WPBeginner’s Free Resources

How to Make the Most Out of WPBeginner’s Free Resources

Often new WPBeginner readers ask us how can they get maximum benefits from all the free resources available on our website. WPBeginner is the largest free WordPress resource site for beginners. We have been publishing free WordPress guides, how-to tutorials, and videos since 2009. In this article, we will show you how to make the most out of WPBeginner’s free resources. If you haven’t started a website yet, then please take a look at following guides: How to start a website (step by step) How to start a WordPress blog (step by step) How to start an online store (step by step) How to start a podcast with WordPress (step […]

The benefits of using call analytics

The benefits of using call analytics

  Call analytics play a vital role in establishing the relationship between online and offline marketing channels, leading to more efficient marketing resource allocation and improved sales staff effectiveness. The specific benefits of using an enterprise call analytics platform include – but are not limited to: Improved accuracy of online/offline channel attribution. Call analytics establish the link between inbound calls and online search, display, social or email campaigns. Marketing campaign optimization. Inbound calls can be tracked to their marketing source at the keyword, campaign and channel levels, and followed through the conversion funnel to identify the most profitable sources. More efficient marketing budget resource allocation. More accurate attribution will result […]

Managing Successful SEO Migrations via @TaylorDanRW

Managing Successful SEO Migrations via @TaylorDanRW

As SEO professionals, we are no strangers to migrations and the various levels of volatility they can bring. Migrations are naturally occurring events in the life cycle of digital businesses as both technology and business objectives advance. Migrations can come in different forms, but the more common ones we encounter include: The level of risk and variables change dramatically between the different migration types, as well as variables and nuances in the client’s tech stack, meaning it’s almost impossible to provide an “off-the-shelf” scope. In the industry, we hear about migrations going wrong namely when they start to impact the world outside of SEO. Losing some traffic and a few […]