4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

4 Tests That Boost Pinterest Ad Conversions, According to a PPC Expert

In Q2 of 2019, Pinterest reportedly hit 300 million monthly active users. The social media platform, which encourages users to share and pin image-based posts to boards for inspiration and entertainment purposes, is also seen as a place prospective customers can go to research various products. While some Pinterest users pin posts about tourism activities to vacation idea boards, others looking for ideas for decorating their house or office might create boards related to home inspiration. Because Pinterest emphasizes imagery and creative inspiration, it’s a great place for brands with visual marketing strategies — like tourism, dining, fashion, or home improvement. Through the Pinterest Ads Manager, brands can also create, […]

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft search, LinkedIn revenue growth remains slower than a year ago

Microsoft beat analyst expectations Wednesday with revenues of $33.1 billion in its fiscal first-quarter, up 14% from $29.8 billion a year ago. Its Azure cloud service continued to fuel its fastest growing segment, Intelligent Cloud, which reported revenues of $10.8 billion, up 27% year-over-year. That growth has slowed over the past year, however. Looking at the company’s digital marketing products, search advertising and LinkedIn growth also remained slower than a year ago. Search advertising. Microsoft Advertising saw revenue growth of 11% year-over-year for the first fiscal quarter. That’s up from the 9% growth seen in the previous quarter, but down from 17% growth reported a year ago. The company again […]

Twitter’s Considering a New Checkmark to Highlight Bots on the Platform

Twitter’s Considering a New Checkmark to Highlight Bots on the Platform

This could be interesting – one of the common problems raised with Twitter is the prevalence of bot profiles, non-human Twitter handles which can amplify, manipulate and replicate tweet engagement. This has become particularly problematic in political discussion – last year, Wired reported that bot profiles were dominating political news streams, and amplifying trends, with bot profiles contributing up to 60% of tweet activity around some events. Twitter knows that these bots exist, everyone does. So why does Twitter allow them to keep running? The Wall Street Journal’s Joanna Stern recently put this question to Vijaya Gadde, the Legal, Trust, Policy and Safety Lead at Twitter. Here’s Gadde’s response: “So […]

SMT Expert Roundup: The Future of TikTok

SMT Expert Roundup: The Future of TikTok

New social media apps are popping up all the time – but what is it that makes one stick when so many others have fallen away? For a new social platform to be successful in the modern digital landscape, it needs to offer a space for a community of people who don’t already have an ideal digital space to connect. It needs to stand on its own, and it has to offer a unique set of tools for its users, while still embodying many of the same traits as the current social giants. Newcomer apps need to find the perfect balance of intrigue and familiarity, as well as value unique to their […]

LinkedIn Rolls Out New Format for its ‘Daily Rundown’ Professional News Updates

LinkedIn Rolls Out New Format for its ‘Daily Rundown’ Professional News Updates

As content engagement continues to rise on LinkedIn, the platform is looking for more ways to facilitate discussion, and get professionals connecting over key topics. In fact, LinkedIn now has a team of some 65 journalists dedicated to this task – and according to a new profile in CNN Business, those efforts are paying off. As per CNN: “A metric that tracks how often users are coming to LinkedIn in 30-minute intervals is up about 27% from the year prior. And the company is monetizing that traffic. Satya Nadella, CEO of LinkedIn owner Microsoft said on a recent earnings call that it’s been “another record year for LinkedIn, driven by all-time high […]

LinkedIn Publishes New Research on the Impacts of 5G [Infographic]

LinkedIn Publishes New Research on the Impacts of 5G [Infographic]

As technology evolves, new opportunities emerge, facilitating improved means of business connection, among various other key benefits. And while VR and AI are set to change the way we interact with devices, and each other, in order for that to happen, we need an improved network infrastructure that’s able to handle more advanced data requirements. Which is where 5G comes in. So how will 5G connectivity change things? That’s what LinkedIn sought to find out in its latest research report, in which it interviewed several leading IT professionals to get their thoughts on the next generation of connection. LinkedIn has collected these insights into the below infographic, which looks at […]

Zuckerberg Faces US Congress on Libra, Privacy and More

Zuckerberg Faces US Congress on Libra, Privacy and More

The future of Facebook’s Libra cryptocurrency project still seems unclear, with The Social Network struggling to articulate the full details behind its plan, and its potential benefits. This week, Facebook CEO Mark Zuckerberg was put to the test on Libra before the US House Financial Services Committee. And while Zuckerberg’s testimony was primarily focused on Libra, Zuckerberg also faced questions about a range of other issues related to Facebook and its operations. You can view Zuckerberg’s full testimony and questions from the House here, but here are some of the key notes. Libra Issues First off, on its Libra project – in his prepared remarks, which were released to the […]

7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love

7 Strategies for Coming Up with Blog Post Ideas Your Audience Will Love

There are plenty of ways to come up with blog post ideas, but generating ideas that people love is another story. Whether you’re just starting a blog, or you’re struggling to come up with fresh topics for an existing one, you’ve come to the right place. In this post, I’ll go over seven effective strategies for coming up with blog topic ideas that will keep your editorial calendar full,  and your audience coming back for more. Each strategy includes a set of suggested tactics – here are seven ways that you can boost your content efforts. 1. Answer Real Customer Questions Sometimes a customer will land on your website knowing […]

TikTok Continues to Lead Social App Download Rankings in September

TikTok Continues to Lead Social App Download Rankings in September

Is TikTok part of your digital marketing plans for 2020? Maybe it should be – according to the latest update from Sensor Tower, TikTok was the most downloaded app on both iOS and Android in September. As explained by Sensor Tower: “TikTok was the most downloaded social media app worldwide for September 2019 with close to 60 million installs. The countries with the most installs of the app during this period were India at 44% of its total downloads and the United States at 8%.” The app’s growth in India – the world’s second-most populous nation – is significant, and could help fuel ongoing growth. That would also provide advertiser appeal, […]

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google Launches New, Animated Video Series About SEO for Beginners via @MattGSouthern

Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series, hosted by Googlers such as John Mueller and Martin Splitt, this one is going to be entirely animated. Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing. [embedded content] Google describes the series as: “… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.” New videos will be released every two weeks and […]