Botify partnership with Microsoft brings real-time content indexing to Bing

Botify partnership with Microsoft brings real-time content indexing to Bing

Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO Botify said by phone that there’s no money changing hands between Bing and Botify in this arrangement. Bing is testing the API with a few large partners, although Menard says this relationship is unique to his knowledge. Menard also said that […]

How to Unlock Your Hidden SEO Potential Like Never Before with Botify via @KristiKellogg

How to Unlock Your Hidden SEO Potential Like Never Before with Botify via @KristiKellogg

Google isn’t missing 51% of their content because they can’t or don’t want to crawl it. They’re missing it because large, complex enterprise sites can put up barriers, often unknowingly, that make it difficult for search engines to find their most important content. The way to combat this is by optimizing for the full SEO funnel – crawl, render, index, rank, and convert. It’s only when you unify all this data that you can unlock the opportunities on your site to help Google and other search engines find and index your critical content. For years, Botify has been helping SEO professionals do this by providing: Log file analysis HTML and […]

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Use of Content Marketing Campaigns Expected to Grow in 2020 via @MattGSouthern

Marketers say their use of content-driven campaigns will increase in 2020, and continue to grow over the next two years. According to a new report from eMarketer, 80% of marketing professionals worldwide say the use of content marketing campaigns will grow. Only 2% of marketers say the use of content marketing will decline, and 19% say it will stabilize. Moving beyond editorial-style content and social media, more marketers are turning to non-traditional forms of content creation. For example, 90% of marketers say they plan to use audio/podcasts in their campaigns in 2020. A similar percentage plans to use emerging technology like augmented reality. Jillian Ryan, principal analyst at eMarketer, speaks […]

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google Recommends Hiring SEOs in New ‘Search for Beginners’ Video via @MattGSouthern

Google’s latest episode of “Search for Beginners” covers the top 5 things people should consider for their websites. Google arguably saved the best for last, as the fifth item on the list involves hiring an SEO. Videos in the “Search for Beginners” series have been full of DIY tips up to this point, so it’s nice to see Google emphasize the benefits of hiring a professional SEO. In fact, future videos in the “Search for Beginners” series will dive deeper into the topic of hiring SEOs. Here’s exactly what is stated in Google’s most recent video: “Are you looking for someone to work on [your website] on your behalf? Hiring […]

How to Completely Optimize Your Facebook Page via @tallchickvic

How to Completely Optimize Your Facebook Page via @tallchickvic

ADVERTISEMENT Facebook Pages help your brand or business promote and share its value-add and to assist in customer support. Facebook remains the primary platform for most Americans. Two-thirds of U.S. adults now report that they are Facebook users and 74 percent of Facebook users say they visit the site daily. Despite the recent criticism of Facebook’s data privacy practices, both daily and monthly users are up 13 % year-over-year. What does this mean? Facebook isn’t going anywhere anytime soon. You should continue to make Facebook a part of your overall marketing mix – to reach your existing and future customers. Features like Location Pages, Messenger, Featured Images, and Boost are only a few […]

Google’s January 2020 Core Update: Has the Dust Settled?

Google’s January 2020 Core Update: Has the Dust Settled?

On January 13th, MozCast measured significant algorithm flux lasting about three days (the dotted line shows the 30-day average prior to the 13th, which is consistent with historical averages) … That same day, Google announced the release of a core update dubbed the January 2020 Core Update (in line with their recent naming conventions) … On January 16th, Google announced the update was “mostly done,” aligning fairly well with the measured temperatures in the graph above. Temperatures settled down after the three-day spike … It appears that the dust has mostly settled on the January 2020 Core Update. Interpreting core updates can be challenging, but are there any takeaways we […]