Key Digital Marketing Trends You Need to Know in 2020 [Webinar] via @brentcsutoras

Key Digital Marketing Trends You Need to Know in 2020 [Webinar] via @brentcsutoras

Are you looking to stay ahead of the digital marketing curve? Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020. Join our next sponsored SEJ webinar on Wednesday, January 29, at 2 p.m. ET as Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: How search and digital marketing evolved in 2019. The planning must-haves for search, digital, voice, and omnichannel strategies in 2020. Key mobile content trends and must-haves to stay competitive. How to leverage omnichannel strategies to market your business. How to saturate […]

How BERT is helping SEO agencies focus on collaboration strategies

How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path to complete desired onsite actions. What is the Google BERT update? The focus of the BERT algorithm remains, as ever on good quality content. However, the thing that makes BERT different from the rest of the Google family of algorithm updates is its understanding of context. BERT enables Google to determine relevance. It focuses on […]

45 Emerging Technology Stats to Know in 2020

45 Emerging Technology Stats to Know in 2020

As a writer who loves covering emerging technology and human being, I’m surrounded by technology. Each morning, I wake up to my Amazon Echo’s alarm and ask Alexa about the weather. On my train ride home from work, I’m taking Snapchat selfies using AR filters. When I get to my house, I ask Alexa to turn the lights to a specific hue. Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. Before bed, I might check my fitness levels with a smart scale or use my toothbrush’s app to figure out what areas of my mouth I’m missing. It’s safe […]

Why Refusing to Discuss Failure Erodes a Culture of Growth

Why Refusing to Discuss Failure Erodes a Culture of Growth

Have you ever sat in a meeting where a project was described as a success, yet all the details of failure that led to that success were left out? Alternatively, have you ever watched while data was cherry picked to make things seem rosier than they actually are? These are common embodiments of a very common, yet little known, phenomenon called “Success Theater”. Success theater is, at its core, an informal operating system that says to employees: “you’re expected to win, and you should only discuss wins. Failures need not be exemplified.” More concretely, success theater describes “the efforts that we make to make things look good, even if actual […]

5 Ways Working Remotely Changed the Way I Think About Teamwork

5 Ways Working Remotely Changed the Way I Think About Teamwork

For the last three years I’ve been an architect on the Hipchat team working remotely, with the rest of my team working far, far away from me in San Francisco and Austin. People talk a lot about remote work these days, but as with most things, you never truly know until you’ve experienced it. I’ve learned quite a bit about remote teamwork along the way as an architect and developer. Here are some of the highlights: 1. Put people over product. In just over a year, my team went from a close, eight-person unit to over a hundred people. That’s a lot of growth in a little time. As more […]

What local SEOs should focus on in 2020

What local SEOs should focus on in 2020

Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the repeated injunction to “test, test, test”) there really wasn’t any. The following four sets of recommendations, from GatherUp’s Mike Blumethal, Moz’s Miriam Ellis, RioSEO’s Krystal Taing and LocalSEOGuide’s Dan Leibson, illustrate the range of opinions and diverse tactics that constitute local […]

How to optimize your website’s crawl budget

How to optimize your website’s crawl budget

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate content Soft-error pages Low quality and spam content Faceted navigations and URL parameters And hacked pages. The best approach to optimize the crawl budget is to start with improving overall site […]

Your reputation depends on a solid (and legal) online review strategy

Your reputation depends on a solid (and legal) online review strategy

Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers read online reviews before making a purchase. As they seek out peer reviews on brands or products that they’re considering doing business with, they’re looking for specific things. Consumers actually look for negative reviews to discover authentic feedback […]

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

ADVERTISEMENT A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise to many that TikTok is heavily dominated by 18- to 34-year-olds. Much like many previous “hot” social media platforms, young people adopted the platform first and held it close to their […]