Capture leads with Google Ads latest ad extension test

Capture leads with Google Ads latest ad extension test

Capture lead information with Google Ads lead form extension. Google is beta testing a new ad extension for advertisers looking to capture leads from their text ad campaigns. Searchers can submit their information to request or download information from Google Search ads through the new lead form extension. How it works. The lead extensions look similar to promotion extensions, displaying in a call-out box with an icon, in this case a clipboard. After you select the campaigns, you choose the call-to-action and enter extension text which can be up to 30 characters. This is what displays with the ad, as shown below. Choose from a menu of calls-to-action and enter […]

A 50-Point Audit for Getting Started with Local SEO via @_kevinrowe

A 50-Point Audit for Getting Started with Local SEO via @_kevinrowe

Local SEO ranking factors are still a black box for many companies that value local traffic. Nobody actually knows what Google values. But studies and experience can reveal what is having an impact on ranking and placing in the coveted local pack. According to Moz’s 2018 local search ranking factors survey, there are some changes to the importance of off-site factors. Google My Business listings are more important, links are “working as well as ever,” and reviews are more important now than in 2017. Meanwhile, the full report still lists on-site factors such as keyword relevance, mobile-friendly design, and volume of quality content on the website are all some of […]

9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler

9 Simple & Fast Ways to Elevate Your Content via @alexanderkesler

Superb content is the driving force behind every winning marketing campaign. Even the most brilliant strategy supported by the most advanced marketing technology will fall short of achieving your goals if your content isn’t optimized for conversions. Yet, all too often, content marketers fail to differentiate between content created for the sake of filling a page and purposeful content designed to increase conversion rates. A central challenge to effective content creation is that content quality is inherently subjective, and therefore notoriously difficult to measure. How can we tell with any degree of certainty which words, colloquialisms, turns of phrase, or contentions are the most compelling and will have the most […]

5 Things You Should Know About "People Also Ask" & How to Take Advantage

5 Things You Should Know About "People Also Ask" & How to Take Advantage

Posted by SamuelMangialavori It’s undeniable that the SERPs have changed considerably in the last year or so. Elements like featured snippets, Knowledge Graphs, local packs, and People Also Ask have really taken over the SEO world — and left some of us a bit confused. In particular, the People Also Ask (PAA) feature caught my attention in the last few months. For many of the clients I’ve worked with, PAAs have really had an impact on their SERPs. If you are anything like me, you might be asking yourself the same questions: How important are these SERP features? How many clicks do they “steal” from SEO? And most importantly: who […]

Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand via @josephrobison

Travel SEO: 8 Ways to Build Links & Get Press as a Travel Brand via @josephrobison

The travel industry has always been big on content and press since the modern era of travel began in the mid 19th century. Fast forward to the 21st century, and a huge driver of eyeballs to travel companies has been organic traffic via search engines. Links are the new press, and they’re important as ever for travel brands. In our last post, I wrote about some of the SEO basics that huge travel brands were employing – with great success – but that’s only one part of the puzzle. The flipside – roughly 50% of the equation – is getting solid inbound links from relevant and authoritative sites. We’re going […]

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

The Video Game Industry Is Growing: Here Are 4 Ways Brands Are Reaching Gamers

Nearly 70% of Americans play some type of video game each day. And, with the growth of live streaming, mobile gaming, AR, and VR, this number could get even bigger. While Twitch.tv, the leading live-streaming platform, hosts millions of users that air video feeds of themselves gaming, many smartphone users also find themselves tapping into multiple mobile games per day. Right now, it seems like there’s a video game or gaming platform for everyone. And as many of these games and game systems are beginning to use emerging technology, marketers are getting even more aggressive in this space. Although big companies are looking at in-game marketing tactics more than ever, […]

Announcing the U.S. Social Media Communications Awards 2020 via @jessraecrom

Announcing the U.S. Social Media Communications Awards 2020 via @jessraecrom

This promotion is in partnership with the U.S. Search Awards. The 2020 U.S. Social Media Communications Awards has officially launched and is accepting entries until November 29. Hurry – get your submissions in now! The awards are open to all corporate, creative, design, digital, marketing, advertising, media and public relations organizations that are based in the U.S. or completing work for the U.S. market. The awards ceremony will take place on March 25, 2020 at the Kovens Conference Center, North Miami as part of Pubcon Florida. The 2020 U.S. Social Media Awards The U.S. Social Media Communications Awards celebrate the best in U.S. social media communications and reward the individuals, companies, […]

Pro Tip: 3 common mistakes SEOs make when disavowing links

Pro Tip: 3 common mistakes SEOs make when disavowing links

Disavowing links can be tricky business – and there’s lots of misinformation on the topic. There are some common areas where a lot of people go wrong in the process of disavowing links. Some of these misconceptions can have detrimental impacts on your website’s visibility. Here are three misconceptions about disavowing links you will want to avoid. 1. Disavowing the wrong links It might seem logical to focus your efforts on disavowing links that are obviously bad, including: Adult sites Illegal gambling Sketchy foreign sites Google is very good at deciphering bad inbound links – they’re going to know that you didn’t actively build links on porn sites. The ones […]

How to Create a Winning Content Strategy for Your Blog

How to Create a Winning Content Strategy for Your Blog

You can’t turn a digital corner without coming across another “must-read” piece of content. It’s everywhere. According to the Content Marketing Institute, 70% of B2B marketers created more content in 2018 than 2016, and that number is set to increase again this year. The thought is both exciting and terrifying – with so much content already out there, how can you possibly stand out? The key is to be strategic with everything you do. Remember, you’re not competing to produce more content than anyone else on the planet; you’re competing to win the attention of readers. So how do you get started? Here’s an overview of how to build an effective content […]

Google Ads now showing cart metrics for Shopping campaigns

Google Ads now showing cart metrics for Shopping campaigns

E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from the holiday shopping surge that kicks off with Black Friday. With this data available in Google Ads, merchants can get a better sense of the profitability of their Shopping campaigns and how to optimize for greater gross profit. The columns are also available at the product-level to provide insights such as which products are most likely to convert, drive higher […]