Your inside look at SMX East

Your inside look at SMX East

Search Engine Land’s SMX® East, the go-to event for serious search marketers, returns to New York City next month — November 13-14. This year’s agenda, featuring 100+ search marketing presentations and two new tracks devoted to agency operations and local search for multi-location brands, is loaded with actionable tactics you can implement immediately to drive more awareness, traffic, and conversions. It’s the biggest agenda the Search Engine Land experts have ever created. If you work in SEO, SEM, content marketing, social media or any other customer-facing activity — if you work at an agency or for a brand that managers multiple locations — you can’t afford to miss this conference. Keep reading for your big SMX […]

How to Clear Your Browser Cache in All Major Browsers (Fast Way)

How to Clear Your Browser Cache in All Major Browsers (Fast Way)

When fixing common WordPress errors, one common piece of advice that you would often receive is to “clear your browser cache”. Since you don’t need to clear browser cache for day to day internet use, most non-techy users are not familiar with the process. In this beginner’s guide, we will show you how to quickly clear your browser cache in all major browsers, step by step. We will also explain what is browser cache and how browser caching works. What is Browser Cache? Browser cache is a technology used by most popular web browsers to save visited website’s data on a user’s computer. This allows the browser to quickly display […]

Connect to remote hosts with secure shell

Connect to remote hosts with secure shell

In our last installment we discovered the terminal process and how to run commands using Unix or Linux. We listed several commands that are important to commit to memory. Man(ual) pages No one is expected to memorize the entire Unix manual (although there are those who’ve read it in its entirety). We’re going to demonstrate how you can refer to the Unix manual to build out your knowledge with commands that we introduce, or that you may discover on your own as part of your learning journey. You will learn how to query the manual using its interface for the specific information you need for your script or command line […]

European News Lose Google Snippets Per French Law via @martinibuster

European News Lose Google Snippets Per French Law via @martinibuster

Google recently announced that in response to a new French law they are removing snippets and images from news sites from displaying in French search results. Showing images and text snippets will be opt-in. Google’s support page for this change says: “…in the wake of new copyright law in France, Google will change the way it presents search results for European press publications to people in that country. Specifically, Google will no longer present snippets and thumbnail images in France for these publications unless publishers displaying content in France have specified how much of this content they want to show in search results.” European Sites are Affected by French Law […]

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

Paid Search Association Launches First-Ever Non-Profit to Help PPC Pros via @MattGSouthern

The Paid Search Association has launched the first non-profit organization dedicated to serving the needs of paid search professionals. PSA can be found online at paidsearch.org. Its board of directors is made up of some of the most respected individuals in the industry: Amy Bishop, owner, Cultivative, and frequent speaker on paid search. Brad Geddes, co-founder AdAlysis, author, speaker and leading PPC educator. Navah Hopkins, digital marketer and international speaker at WordStream. John Lee, learning strategist – learning engagement at Microsoft Advertising. Aaron Levy, group director, SEM at Tinuiti, leading PPC speaker and educator Melissa Mackey, supervisor at Gyro and writer and speaker on PPC topics Samantha Noble, founder, Biddable […]

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller Speaks on SEO for Dark Mode Websites via @MattGSouthern

Google’s John Mueller recently discussed whether or not there are specific SEO considerations for websites with dark mode settings. This topic came up during the Google Webmaster Central hangout on October 18. With dark mode settings for websites growing in popularity, it was only a matter of time before Mueller was asked about this. Here is the question that was submitted: “We want to implement a dark mode for our website. Do we have to consider anything in relation to SEO?” Mueller begins his response by saying he’s personally a fan of the dark mode trend. He thinks it’s cool and not something he expected users would have ever wanted […]

Fixed Cost: What It Is & How to Calculate It

Fixed Cost: What It Is & How to Calculate It

“Business is personal — it’s the most personal thing in the world.” These are famous words by Michael Scott from the TV show, The Office. And although this quote conflicts with the universal belief that business isn’t personal, Michael’s point of view is perfect when learning about a business’s fixed costs — or those costs that don’t change as a company grows or shrinks. To identify and calculate your business’s fixed costs, let’s start by looking at the ones you’re already paying in your personal life. Then, we’ll explain how a business manages its own fixed costs and review some common fixed cost examples. What Is a Fixed Cost? Fixed […]

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google Checks Status Codes Before Anything Else When Crawling Content via @MattGSouthern

Google’s John Mueller recently explained that HTTP status codes are the first thing Google checks when crawling content. This topic came up during the Google Webmaster Central Hangout on October 18. Here is the question that was submitted: “Wondering if Google checks status codes before anything else, like before rendering content?” In response, Mueller confirmed that’s correct. Google does check the status codes before rendering or indexing content. Specifically, Google will check for a ‘200’ status code before proceeding with crawling any further. A 200 status code indicates to Google that it’s crawling a valid page and there might be content worth indexing on it. On the other hand, if […]

Top Holiday Social Media Campaign Ideas to Try via @jeremyknauff

Top Holiday Social Media Campaign Ideas to Try via @jeremyknauff

ADVERTISEMENT Social media is more competitive and noisy than ever, but the holidays offer a perfect opportunity to cut through the noise and gain an advantage over your competitors. This is because people’s emotions are actively engaged with a combination of excitement and nostalgia. If you can tap into that, then you can often multiply the effectiveness of your social media efforts. Most people simply phone in their holiday marketing, though. Many will just slap some clip art together, offer a small promotional discount, post it to Facebook, and call it a day. Then they’ll wonder why they didn’t get much traction. The key is to engage with your audience […]