What local SEOs should focus on in 2020

What local SEOs should focus on in 2020

Predictions are cheap; strategic and tactical advice is much more valuable. To discover what leading local SEOs are thinking about in 2020, I asked a number of local experts to offer their top three recommendations or pieces of advice for colleagues this year. I was curious if there was going to be any consensus advice. Beyond the fact that everyone needs to focus on Google My Business (and the repeated injunction to “test, test, test”) there really wasn’t any. The following four sets of recommendations, from GatherUp’s Mike Blumethal, Moz’s Miriam Ellis, RioSEO’s Krystal Taing and LocalSEOGuide’s Dan Leibson, illustrate the range of opinions and diverse tactics that constitute local […]

How to optimize your website’s crawl budget

How to optimize your website’s crawl budget

Crawl budget is a key concept for SEO professionals because mismanaging your website crawl budget can lead to Google not indexing pages of your site, and ultimately losing valuable search traffic on your site. While most of the sites don’t need to worry about crawl budget, if you run a website with more than 500k pages, you have to focus on optimizing your site’s crawl budget. A few things which can affect your site crawl budget are: On-site duplicate content Soft-error pages Low quality and spam content Faceted navigations and URL parameters And hacked pages. The best approach to optimize the crawl budget is to start with improving overall site […]

Your reputation depends on a solid (and legal) online review strategy

Your reputation depends on a solid (and legal) online review strategy

Consumers rely on search results, social media and peer reviews to perform research and gather feedback on businesses they are considering visiting or products they’re thinking of purchasing. And while it can be easy to turn a blind eye on the reviews your business receives, simply ignoring those review sites can be damaging to your bottom line. The impact of online reviews While this probably comes as no surprise, 95% of shoppers read online reviews before making a purchase. As they seek out peer reviews on brands or products that they’re considering doing business with, they’re looking for specific things. Consumers actually look for negative reviews to discover authentic feedback […]

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

5 Reasons Businesses Need to Get on TikTok via @brie_e_anderson

ADVERTISEMENT A once predominately lip-synching app has grown into a full short-form video content hub. The platform sports features similar to those of Snapchat, Instagram, and Twitter all meshed together to suck people in and keep them scrolling for more. That’s right, we’re talking TikTok. TikTok is booming and there is no way to ignore it. So, it is about time we address it head-on. 1. The Number of People on the App Is Insane It’s probably no surprise to many that TikTok is heavily dominated by 18- to 34-year-olds. Much like many previous “hot” social media platforms, young people adopted the platform first and held it close to their […]

Google’s SEO job description highlights importance of collaborating with multiple teams

Google’s SEO job description highlights importance of collaborating with multiple teams

Google has posted a job opening to hire an SEO. Google does this from time to time and yes, Google has its own SEOs to work on Google products such as Gmail, Search, Maps, Chrome, Android, Google Ads, AdSense, Google Marketing Platform, Analytics and others. Team effort. What is nice to see from the job description is that Google shows the importance of the SEO not working by himself or herself in a silo but working collaboratively with multiple teams and departments. The job descriptions says, “You’ll join a team of experienced growth marketers and collaborate very closely with the central growth product and engineering team as well as growth […]

Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Video: Thom Craver at CBS Interactive on the importance of schema and a bit on Google News

Thom Craver, the Lead SEO Analyst at CBS Interactive, invited me to the studio to sit down and talk SEO. Besides his office being really fun and exciting to be in, the SEO topics we talked about were also pretty entertaining. Thom Craver, who can be followed @thomcraver on Twitter, has a very rich history in SEO. He has been doing SEO for two decades and has worked in-house, done agency work, had his own company and now works for a massive enterprise. We talked about how Google News works and how he finds it funny sometimes how he gets blamed for some perceived bias within Google News. Specifically, because […]

Mueller Says Google Estimates Signals to Rank New Sites via @martinibuster

Mueller Says Google Estimates Signals to Rank New Sites via @martinibuster

In a Webmaster Hangout, Google’s John Mueller was asked if new websites could rank for competitive keywords based on content alone. Mueller’s answer provided details on how Google’s algorithm handles new websites. Google Estimates Signals? The interesting facts Mueller shared related to how Google estimates signals about a new website and will begin to rank it in the search results. Mueller indicated that sometimes Google gets it right and the signals eventually confirm that their estimate that the new website was useful are proven correct. He also said that sometimes their estimates can indicate that a site might not be worth ranking. But that once the signals kick in and […]

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

Here’s How Google Uses Paid Search Ads with Dedicated Post-Click Experiences to Sell Software (4 Examples)

  Quick Links Google Optimize Google Ads YouTube Ads Google AdSense Conclusion Above all others, Google’s objective is to improve the user experience. Better search results, faster loading speeds, more effective ads — they’re just a few of the priorities of Google products. Today we examine another area Google is increasingly prioritizing across products: The post-click experience. Through these six examples, Google shows how they connect ads in the pre-click stage to landing pages in the post-click stage. Discover the elements that make seamless campaign below (and learn what to avoid, too). Google Optimize post-click experience Searching for Google Optimize returned this ad from Google, which does a great job […]