FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

FTC Rules that Selling Followers and Likes is Illegal, Along with Posting Fake Reviews

This could prompt fake like and engagement sellers to re-think their practices. This week, the FTC has fined Florida businessman German Calas, Jr. $2.5 million over the sale of “fake indicators of social media influence”, while it’s also issued a warning to Sunday Riley, whom the FTC says had written fake reviews of her company’s products on Sephora’s website, and had also ordered her employees to do the same. Both cases could have significant implications for the broader digital marketplace. In the first, Calas, who had been in charge of a company called Devumi, has been handed a significant fine in what could prove to be a benchmark case for online […]

How to Run a SWOT Analysis for Your Business [Template Included]

How to Run a SWOT Analysis for Your Business [Template Included]

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. It’s an effective method to maximize opportunities while minimizing negative factors associated with a given project or objective. Plus, it lets you unbiasedly evaluate your business’s strengths and weaknesses, which is key to avoiding unnecessary errors down the road from lack of insight. Here, we’ll provide a SWOT analysis template, and conduct SWOT analyses on major brands Apple and […]

How to Explain Banner Ads to Anyone

How to Explain Banner Ads to Anyone

Sometimes, when it comes to advertising, we feel as talented as Don Draper in Mad Men — one of the best (fictional) advertisers in the game. However, advertising has evolved since the 60s, and that’s partly thanks to how expansive the internet has gotten with commerce. Banner ads, for example, weren’t around until recently. But for prime ad placement, banner ads are the way to go and have cemented their importance in revenue gain for marketers. So what exactly are banner ads and how do they work? We’ve got a simplified version you can use to explain them to anyone. Banner ads fall into the category of digital advertising, one […]

SMX Overtime: Rise of the PPC geek

SMX Overtime: Rise of the PPC geek

Amy Bishop speaking at SMX Advanced Europe held in Berlin in September. For the first edition of SMX Advanced Europe, the PPC track was strongly dominated by a new breed of search geek. Today’s PPC is “the science of managing data pipelines,” as Chris Gutknecht from Bergzeit put it. The main themes of the PPC track were concentrated around entity harvesting, automation, audience targeting and the concept of “broadience.” I was fortunate to moderate SMX Advanced Europe and its amazing PPC track. I always thought of myself as a techy marketer but the techiness of this PPC crowd was overwhelming. The venue by the Spree River was a beautiful and […]

Screaming Frog releases SEO Spider version 12.0

Screaming Frog releases SEO Spider version 12.0

Search marketing firm Screaming Frog released version 12.0 of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing sites, understanding how search engine crawlers navigate pages, audit SEO efforts and identify areas for improvement. The ability to pull Chrome User Experience Report (CrUX) and Lighthouse metrics into Screaming Frog’s tool gives SEOs and site owners a source of real-world data that can be used to improve user experience. The database storage mode file-saving and re-opening improvements are helpful […]

‘Burnout is real’: Why successful agencies prioritize time management skills

‘Burnout is real’: Why successful agencies prioritize time management skills

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done and must be ingrained in agency culture, say Duane Brown, agency founder and head of strategy at Take Some Risk Inc. and Katy Lucey, director of paid social at performance agency Tinuiti. Both will be speaking on our agency-focused track of sessions at SMX East in NYC next month and shared how their agencies approach work processes, client communication and […]

Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback

Online Writing in 2020 & Beyond: 25 To-Dos & Not To-Dos via @ronlieback

During the first part of this century, nonfiction writers had it much easier than today. Back then, SEO needs from writers were either non-existent or extremely minimal. Fast forward to today and SEO is essential to writing, which presents a frustrating situation for modern writers who are not trained in SEO. I’m not just talking about blog or article writers, but also PR, ad, social media, and product writers. You get the point. I felt this pressure around 2005 when I began working exclusively as an online writer with digital marketing teams and businesses. SEO was new to me, and I had to revamp my thinking totally. This wasn’t that […]

The benefits of using SEO software

The benefits of using SEO software

With hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, managing SEO through an enterprise toolset can provide the following benefits: Many tools, one interface. Enterprise SEO platforms perform many tasks in one system.A comprehensive dashboard can help your organization monitor SERP rankings and trends, how you measure up to competitors, and your share of voice. The integration and prioritization of tasks, reporting, and user permissions can […]

Creative Ideas to Work with Influencers this Holiday via @ashleymadhatter

Creative Ideas to Work with Influencers this Holiday via @ashleymadhatter

ADVERTISEMENT Christmastime can be the most profitable time of year for some businesses, but with the influx of big marketing budgets, it can be challenging to compete with other campaigns. Social media has become one of the most prevalent forms of interaction, news and information gathering, and sharing today. So it comes as no surprise that social media marketing has rapidly grown to be one of the most operative tools for businesses, with 73% of marketers believing it has been “somewhat effective” or “very effective” for their growth. This is especially impactful during the holiday season. Influencers, particularly those on Instagram, have become invaluable to brands as they work to […]

SEO Analytics for Free – Combining Google Search with the Moz API

SEO Analytics for Free – Combining Google Search with the Moz API

Posted by Purple-Toolz I’m a self-funded start-up business owner. As such, I want to get as much as I can for free before convincing our finance director to spend our hard-earned bootstrapping funds. I’m also an analyst with a background in data and computer science, so a bit of a geek by any definition. What I try to do, with my SEO analyst hat on, is hunt down great sources of free data and wrangle it into something insightful. Why? Because there’s no value in basing client advice on conjecture. It’s far better to combine quality data with good analysis and help our clients better understand what’s important for them […]