LinkedIn Announces Merger of Elevate Functionality with Company Pages

LinkedIn Announces Merger of Elevate Functionality with Company Pages

LinkedIn has announced that it’s merging the functionality of its Elevate employee advocacy platform into its company pages tools, providing more ways for LinkedIn page managers to engage their employees in order to amplify relevant updates and build reputation online. As explained by LinkedIn: “LinkedIn Pages and Elevate have enabled organizations to interact at scale with the people who matter most to their business, and tell their brand stories in ways not possible anywhere else. Over the last four years, hundreds of our customers have used Elevate to help their employees be brand advocates. At the same time, these customers – and over 50 million more organizations – have worked to build […]

5 Steps to Get the Most ROI out of Your Infographic Marketing Campaign [Infographic]

5 Steps to Get the Most ROI out of Your Infographic Marketing Campaign [Infographic]

Published Jan. 26, 2020 Are you looking for ways to improve your infographic marketing strategy? Want to generate a better return on investment (ROI) from each of your infographic campaigns? The team from Brafton share their tips for success in this infographic. Here’s a quick summary: Create a landing page Use a bit in a blog Make emails more engaging Share it socially Track results Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Google Brings its ‘Dataset Search’ Tool Out of Beta Testing

Google Brings its ‘Dataset Search’ Tool Out of Beta Testing

This could be helpful for content marketers. This week, after months of testing, Google has announced that it’s making its Dataset Search tool available to all users, providing a new way to find in-depth data collections into a wide range of subjects. As per Google: “Across the web, there are millions of datasets about nearly any subject that interests you. If you’re looking to buy a puppy, you could find datasets compiling complaints of puppy buyers or studies on puppy cognition. Or if you like skiing, you could find data on revenue of ski resorts or injury rates and participation numbers. Dataset Search has indexed almost 25 million of these datasets, giving you a single […]

Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern

Google’s Featured Snippet Changes & Impact on Organic Traffic [STUDY] via @MattGSouthern

A new study from seoClarity examines the changes to organic traffic following Google’s featured snippet update on January 22. Earlier this week, Google rolled out a significant update to the first page of search results. Web pages in a featured snippet position will no longer be repeated in regular organic listings. Previously, it was not uncommon for web pages to appear twice on the first page of search results if they achieved a featured snippet position. Many web pages even appeared in the first and second positions of search results. Data from seoClarity indicates that 28% of duplicate listings appeared in the second position of search results prior to Google’s […]

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google Responds to Criticism Regarding Desktop Search Changes via @MattGSouthern

Google has issued an official statement in response to widespread criticism of its recent changes to desktop search results. Last week, Google updated the look of paid and organic search results on desktop. The most noticeable changes include favicons next to desktop search results, and a plain black “Ad” label next to paid results. For reference, here is the new look of desktop search results: And here is the old version: Google claims the new “Ad” label is more prominent, though many would argue (and have argued) it makes paid results virtually indistinguishable from organic results. Google’s Response Google is listening to the feedback and says, starting today, it will […]