Facebook Finally Launches Dark Mode for WhatsApp

Facebook Finally Launches Dark Mode for WhatsApp

This will be welcome news to many. This week, after months of testing and teasing the option, Facebook has officially announced the launch of dark mode for WhatsApp. [embedded content] The experiences documented in the video are no doubt familiar to many – and now, you’ll no longer have to suffer the same. As per Facebook: “Dark mode for WhatsApp offers a fresh look on a familiar experience. It’s designed to reduce eye strain in low light environments. And we hope it helps prevent those awkward moments when your phone lights up the room.” Dark mode has been one of the app’s most requested features, with users repeatedly calling on the […]

Instagram’s Testing a New Video Response Option for IGTV

Instagram’s Testing a New Video Response Option for IGTV

Instagram looks to be trying to add in a TikTok-style video response option for IGTV, with a new ‘Video Reactions’ option in testing that would enable IGTV creators to allow viewers to respond to their content with videos of their own. As you can see in this example, posted by reverse engineering expert Jane Manchun Wong, there’s a new ‘Video Reactions’ option built into the IGTV upload process, which, when active, would enable viewers to reply with their own video response. That, as noted, sounds similar to TikTok’s video Reactions option, which overlays a video response over the original video post, providing another way to engage with clips. Reactions and Duets have […]

Google Makes Enterprise Video-Conferencing Capabilities Available to All Amid Coronavirus Concerns

Google Makes Enterprise Video-Conferencing Capabilities Available to All Amid Coronavirus Concerns

With Coronavirus concerns rising, Google has this week announced that it will make its advanced group video calling tools available to all G Suite users for free, in order to provide additional options for those looking to reduce in-person gatherings. As explained by Google: “We’re committed to helping students and their teachers continue learning outside of school. In Hong Kong and Vietnam, where schools have already been closed, we’ve seen hundreds of thousands of students start using both Hangouts Meet and Google Classroom, to join classes and continue their schooling remotely from home. And, as more businesses adjust their work-from-home policies and adopt reduced travel plans in response to COVID-19, we’re […]

Snapchat Publishes New Data on Usage During the Olympics Ahead of 2020 Games [Infographic]

Snapchat Publishes New Data on Usage During the Olympics Ahead of 2020 Games [Infographic]

With the 2020 Tokyo Olympics coming up, Snapchat has this week put forward its case for hosting Olympics tie-in campaigns with a new collection of stats on usage around the event. Well, the Olympics should be coming up. The International Olympic Committee noted recently that the event could still be canceled due to Coronavirus concerns. But hopefully, the event does go ahead – and if it does, Snapchat says that its platform should be a key consideration for those looking to reach sports fans. Snapchat particularly highlights its connection to younger audiences – the app claims to reach some 90% of 13-24 year-olds across the US. That’s a pretty amazing […]

Facebook Stories and YouTube Are Both Seeing Rapid Growth in 2020 [Infographic]

Facebook Stories and YouTube Are Both Seeing Rapid Growth in 2020 [Infographic]

According to Animoto’s latest social platform insights, marketers are flocking to Facebook Stories and YouTube to elevate their brands in 2020. Really, the results come as little surprise. Given the rising popularity of the Stories format, and the enduring video dominance of YouTube, it makes sense that marketers would be looking to the channels where they have the potential to reach the largest audiences. YouTube now has more than 2 billion monthly active users, and while the Stories format hasn’t taken off as well on Facebook as it did on Instagram, Facebook has over 2.5b monthly actives. Marketers are now looking to increase their investment in both platforms. Here are […]

Survey Highlights Significant SEO Knowledge Gaps Among Business Owners [Infographic]

Survey Highlights Significant SEO Knowledge Gaps Among Business Owners [Infographic]

It’s 2020. Most business owners have a reasonable understanding of how Google chooses which websites to display in search results by now. Right? Well, kind of – according to a survey conducted by Fractl in the second half of 2019, which incorporated responses from over 900 Americans, with 394 of them being business owners, there are still some knowledge gaps of note, which highlights some potential flaws in digital marketing approaches. Specifically, Fractl found that: Nearly a quarter of business owners surveyed were either vaguely or not at all familiar with SEO 59% of respondents felt confident that they understood what ‘organic search’ means Only 23.7% of respondents knew what SERP stands for […]

Let’s Encrypt Revoking 3 Million Security Certificates via @martinibuster

Let’s Encrypt Revoking 3 Million Security Certificates via @martinibuster

ADVERTISEMENT Let’s Encrypt announced that a bug affecting over 3 million websites using their Let’s Encrypt security certificate. Let’s Encrypt is revoking over 3 million affected certificates on March 4, 2020. Sites with revoked certificates may begin showing insecure icons in browser, which may result in less traffic and less sales. Affected site publishers will have to reapply for a new certificate in order to regain secure status. Let’s Encrypt Announcement of Bug Let’s Encrypt warned customers that it will revoke security certificates on March 4, 2020: “Due to the 2020.02.29 CAA Rechecking Bug 5.6k, we unfortunately need to revoke many Let’s Encrypt TLS/SSL certificates.” Certificates will begin being revoked […]

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

Benchmark for Success: What Your Vertical Can Achieve With Content Marketing

You’ve produced a piece of content you thought was going to be a huge success, but the results were underwhelming. You double and triple checked the content for all the crucial elements: it’s newsworthy, data-driven, emotional, and even a bit controversial, but it failed to “go viral”. Your digital PR team set out to pitch it, but writers didn’t bite. So, what’s next? Two questions you might ask yourself are: Do I have unrealistic link expectations for my link-building content? Is my definition of success backed by data-driven evidence? Fractl has produced thousands of content marketing campaigns across every topic — sports, entertainment, fashion, home improvement, relationships — you name […]

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side via @MattGSouthern

YouTube Analytics Now Lets Creators Compare Metrics Side-by-Side via @MattGSouthern

ADVERTISEMENT YouTube is upgrading its analytics capabilities, allowing creators to compare multiple metrics side-by-side for the first time. This update specifically pertains to data in the ‘deep dive’ section of the YouTube analytics dashboard. The ‘deep dive’ section appears after clicking on “see more” next to any of the metrics on the overview screen. Click on “see more” to get to the deep dive section Deep Dive Data Comparisons The deep dive section lets creators compare performance changes over time. Until now, creators have only been able to compare the performance of one metric at a time. Now, creators can compare multiple metrics side-by-side in the same graph. This is […]

YouTube Updates: Mid-Roll Ads Editor and Notification Analytics via @MattGSouthern

YouTube Updates: Mid-Roll Ads Editor and Notification Analytics via @MattGSouthern

ADVERTISEMENT YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. [embedded content] Here’s a recap of what’s new, in case you’ve been missing out on any of the new features. Notification Analytics All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many of their subscribers received a […]