Everything You Need to Know to Dominate Local Search

Everything You Need to Know to Dominate Local Search

The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? You do everything in your power to get your website in the top search engine ranking positions! And luckily, there’s a lot you can do to tip the scales in your website’s favor. From on-page optimization […]

Google Ads Mobile App Updated With New Features and Dark Mode via @MattGSouthern

Google Ads Mobile App Updated With New Features and Dark Mode via @MattGSouthern

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. Optimization Score Recommendations The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical recommendations. New Notifications Users of the Google Ads mobile app now have the option to receive notifications when their optimization score changes. This gives users the opportunity to take immediate action by tapping […]

How to Start Your Relationship with a New SEO Client via @tonynwright

How to Start Your Relationship with a New SEO Client via @tonynwright

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for Ask An SEO, we have a question from Ismail in Istanbul. He asks: “Where do you begin when you have a new client?” Onboarding a new client is one of the most important items any consultant or agency can do to engender long-term, mutually beneficial relationships. Onboarding is also one of the most overlooked aspects of SEO consulting. Most SEO professionals want to […]

Remarketing Playbook: 8 Types of Remarketing You Should Be Doing via @timothyjjensen

Remarketing Playbook: 8 Types of Remarketing You Should Be Doing via @timothyjjensen

Remarketing is so much more than adding a pixel to your site, creating an “All Users” audience, and letting your campaign coast. If you aren’t seeing success from remarketing, it may be that you need to think through how you’re breaking out audiences. Segmentation is crucial to pinpoint user interest based on the pages they’re viewing. By thinking through various “buckets” of remarketing audiences, you can tailor messaging based on the stage of the buying process and specific products people are interested in. Here are eight types of remarketing you should be considering for your campaigns. 1. Pricing Page Visitors If someone visits a pricing page, they’re serious enough about […]

Optimization score comes to Google Ads app

Optimization score comes to Google Ads app

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Why we care Google is continuing to increasing prominence of — and emphasis on — optimization score in Google Ads accounts. The score is now a key part of the requirements for agencies to achieve Google Partner status. Optimization score is meant to be a reflection of “how well your account is set to perform.” The recommendations tied to optimization scores are also generated automatically. Some can be useful, but not all will make sense for a campaign, and advertisers need […]

Zero-Click Searches: How to Get Back Your Lost Google Traffic via @lorenbaker

Zero-Click Searches: How to Get Back Your Lost Google Traffic via @lorenbaker

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both revenue and leads, making Google everyone’s competitor. On February 26, I moderated a sponsored Search Engine Journal webinar presented Andreas Dzumla, CEO and Co-founder at Longtail UX. Dzumla showed simple, proactive steps that marketers can take today to recover traffic lost to zero-click searches. Here’s a recap of the webinar presentation. The Rise of Zero-Click Searches The rise of zero-click searches is an issue of growing importance to members of the SEO and SEM community. There was a time when […]

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among consumers, who continue to rely very heavily on reviews but are also increasingly wary of their authenticity or credibility. Rise of reliance on reviews. The study, commissioned by reviews platform TrustPilot, was based on a survey of more than 6,300 adult internet users in the U.S., UK and France in December 2019 and carried out […]

5 Strategies Every Amazon Seller Should Be Following Today via @colbyalmond

5 Strategies Every Amazon Seller Should Be Following Today via @colbyalmond

ADVERTISEMENT Just like other marketplaces, Amazon has been rapidly evolving their algorithm and seller processes over the years. What worked in 2019 may not work this year, due to some recent changes. In this article, you will learn strategies involving newer Amazon programs that you can implement now to give yourself the best chance to rank organically and increase sales. 1. A+ Testing A+ Content is the below-the-fold media that allows sellers to further expand upon their selling points as well as create an enhanced buyer experience. Sellers are limited to modules pre-selected by Amazon, however, when deployed properly A+ content can increase conversion rates dramatically. Recently Amazon introduced A+ […]

How to Create a Separate Page for Blog Posts in WordPress

How to Create a Separate Page for Blog Posts in WordPress

Do you want to create a separate page for blog posts in WordPress? By default, WordPress displays your blog posts on the homepage. However, if you are making a business website or simply want to customize your homepage, then you may want a separate page for your blog section. In this article, we will show you how to easily create a separate page for blog posts in WordPress. Setup WordPress to Create a Separate Blog Page WordPress allows you to easily configure your website to have a custom home page. This feature also allows you to choose any other page on your website to be used as your blog page. […]

How 6 Social Media Networks Have Changed in the Last Decade

How 6 Social Media Networks Have Changed in the Last Decade

At the beginning of 2020, millions of social media users took part in a #TenYearChallenge which encouraged them to post one photo of themselves from ten years ago up against a photo of themselves today. But while the #TenYearChallenge showed us how much our friends have changed, have you ever wondered how much your favorite brands have changed? As a social media user, looking back to see how the platforms you’ve used every day have changed can feel fun and nostalgic. As a marketer, looking at the evolution of these platforms can also give you insight into how the overall social media industry and internet trends have matured and how […]