Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google’s John Mueller: One Violation Will Not Result in a Manual Action via @MattGSouthern

Google’s John Mueller clarifies that one violation of the webmaster guidelines will not get a site banned from search results. This was stated by Mueller in a Reddit thread where an SEO was concerned about a competitor allegedly manipulating search rankings with invisible, keyword stuffed text. The SEO wants to know why they’re being outranked by their “cheating” competitor. In response, Mueller says the hidden text alone would not be enough for one site to outrank another. To that end, it’s not enough to get a site banned either. “A site is not going to outrank your site just because of hidden text. We use many, many signals for ranking. […]

Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain via @MattGSouthern

Google’s John Mueller Recommends Less Than 5 Hops Per Redirect Chain via @MattGSouthern

Google’s John Mueller advises site owners to aim for less than 5 hops in a 301 redirect chain for URLs that are frequently crawled. This is not only advisable in order to maintain optimal page speed, Mueller says Google will only follow 5 hops in a redirect chain per crawl attempt. If there’s more than 5 hops in a chain then Google will not land on the destination URL. Mueller provided this advice in a Reddit thread where an SEO was asking if it was acceptable to use more than one 301 when redirecting from one blog post to another. In response, Mueller says it doesn’t matter as long as […]

Is Google Biased Toward Some Top Level Domains? via @martinibuster

Is Google Biased Toward Some Top Level Domains? via @martinibuster

Does Google show preference to some top level domains? Search marketer Bill Hartzer set out to find out how Google treats different domains in a research experiment with surprising results. The Research Experiment The person who conducted the research is Bill Hartzer (@bhartzer). Bill is a respected search marketer with over 25 years of experience. Bill has a proven history stretching back decades that demonstrate a solid track record of being accurate in his assessments. The research had the following features: 15 domains on 15 different TLDs, each domain name used the same nonsense phrase, “nocseman.” Each site was 25 pages Each site had unique content Each site had one […]

Listings that earn featured snippets will not repeat on the first page of Google search

Listings that earn featured snippets will not repeat on the first page of Google search

Pages that earn a featured snippet will no longer repeat as a regular search result on the first page of Google search, Danny Sullivan, Google’s public search liaison, announced Wednesday. The corresponding regular search result will instead appear at the top of the second page of results. Why we care For featured snippet owners, this change means that your URL will only appear once on the first page of search results, instead of twice. For those that don’t own the featured snippet, it means that your competitor that does own it will no longer appear twice. Because it is now possible to earn a featured snippet while appearing on the […]

Google Updates Mobile-First Indexing Best Practices Documentation via @MattGSouthern

Google Updates Mobile-First Indexing Best Practices Documentation via @MattGSouthern

Google updated its best practices documentation on mobile-first indexing with a significant amount of additional information. The document is designed to help site owners ensure they’re providing the best possible experience to users whether they’re accessing the site on a mobile or desktop device. Using the Wayback Machine, I compared an archived version of Google’s mobile-first indexing best practices with the current version to discover what has changed. In this article I will go over all of the recent updates. Before getting into the changes, it’s worth stating the information itself is not exactly new. It’s all bits of advice, recommendations, and best practices that have been provided elsewhere by […]

The Amazon ad juggernaut: What’s your experience been?

The Amazon ad juggernaut: What’s your experience been?

Last year, we surveyed our readers to find out where marketers were prioritizing spend on Amazon’s growing list of offerings, as compared to spend on Google Shopping and other platforms geared toward retailers. We found that 80% of those advertising on platforms that support digital commerce campaigns planned to increase spending on Amazon in 2019. And nearly half said they planned to increase it by more than 25%. Has that actually occurred? Have results met with expectations? We’re eager to find out how perceptions and use of the platform have changed in the past year. That’s why we’re asking commerce advertisers to fill out a brief survey on the topic. We […]

4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits via @TaylorDanRW

4 Advanced Ways to Use Chrome DevTools for Technical SEO Audits via @TaylorDanRW

Chrome DevTools is a fantastic tool that often goes overlooked in technical audit guides, and by SEOs in general. Many of us pay for extensive tool suites (with some tools costing thousands of dollars) with the goals of: Acquiring more data points. Simplifying and automating parts of our work. Yet, no single tool replaces the analysis that can be performed by an SEO, applying logic and qualitative prior knowledge. Outside of the paid tool suite, there are a number of free tools in the market that all serve their own audiences. But one of the most useful free tools for both basic and advanced SEO audits is Chrome DevTools. Built […]

Stop paying for clicks when you’ve hit conversion capacity with this script

Stop paying for clicks when you’ve hit conversion capacity with this script

A conversion onslaught. The issue that some businesses can only dream of, while for others it’s a nightmare made real. Having more leads than you can qualify or orders than you can fulfill is a recipe for disaster as your overstretched staff try to deal with under-serviced (and inevitably unhappy) customers. What’s more, if you continue to run PPC ads after you’ve hit capacity, you’re basically throwing your money down the drain. Trying to fine-tune your performance by limiting budget isn’t the answer, and keeping a constant eye on conversions to manually pause campaigns when you’ve hit capacity is a job in and of itself. Other solutions like 24/7 Bidding […]

How to Evaluate Link Opportunities via @jeremyknauff

How to Evaluate Link Opportunities via @jeremyknauff

It can sometimes be difficult to tell how much effort is reasonable, or if it’s even worthwhile to pursue a link from a particular website. Especially if you’re relatively new to SEO. I was recently reminded of this while training an employee to find potential link opportunities. She’s great at the job she does day in and day out, but she completely missed the mark on this. Part of the reason she missed the mark was because I initially gave very loose guidelines. I like to do that because it helps me see how my employees think on a topic and it shows me what I don’t need to teach […]

Google’s mobile-first indexing guide update emphasizes the same content across site versions

Google’s mobile-first indexing guide update emphasizes the same content across site versions

Google has updated its mobile-first indexing developers guide, the company announced on Wednesday. New guidelines were added in a number of areas, including crawling, structured data, visual content, and best practices. Below, you’ll find a summary of the additions. The document was updated on Jan. 21, 2020, with the previous version having been updated on Oct. 9, 2019. Crawling. A section titled “Make sure that Googlebot can access and render your content” has been added. In it, developers are advised to use the same meta robots tags on the mobile and desktop versions of their site. This is particularly important with regards to the noindex and nofollow attributes. Lazy loading […]