Facebook Outlines “Smaller, Faster” Messenger on iOS

Facebook Outlines “Smaller, Faster” Messenger on iOS

Last week, Facebook began rolling out a new, streamlined version of Messenger on iOS, which most notably sees the removal of the ‘Discover’ tab, narrowing your in-app navigation options. The update is in line with Facebook’s long-standing vision to simplify its core messaging surface after years of updates and changes “cluttered” the app. And this week, Facebook has provided a more comprehensive overview of exactly how the new upgrade improves the app’s performance, while also outlining why Facebook has chosen to undertake such a significant revamp of the app. The key element here is speed – as outlined by Facebook: “People turn to messaging apps throughout the day to stay in […]

Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]

Experiential Marketing: What It Is and How to Implement a Successful Campaign [Infographic]

Published March 3, 2020 Are you looking for new ways to market your business? Have you considered how experiential marketing could help you grow? The team from M2 Live share their tips for success in this infographic. Here’s a quick summary: Emphasize the story, not the brand Attractive booth fabrication Involve as many senses as possible Encourage social media impressions Build loyalty Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

TikTok Adds New Analytics Element to Creator Marketplace

TikTok Adds New Analytics Element to Creator Marketplace

If you’re using TikTok for marketing, then this will be welcome news. This week, TikTok is rolling out some new analytics tools in its Creator Marketplace app, including real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more. Creator Marketplace is TikTok’s native influencer marketing solution, enabling brands to locate relevant TikTok users for partnerships based on focus topics, location and reach. But not everyone has access to Creator Marketplace as yet. TikTok says that it is currently using an “exclusively invitation-based experience system” for the tool, so you may not be able to use it. Brands can apply via the main website, or contact TikTok for a prioritized invitation […]

20+ Social Media Tools That Offer Discounts for Nonprofits

20+ Social Media Tools That Offer Discounts for Nonprofits

Doing good takes more than just goodwill, and nonprofits know this better than anybody. If you don’t have the right tools at your disposal, you can only do as good as your own resources allow, and for nonprofits that can be very limiting. The good news is that you’re not alone in doing good. People might not be invested in your cause, specifically, but there’s still an understanding that nonprofits need their communities. To help build bridges to communities of all stakeholders, social media tools also try and do good by nonprofits. In addition to social media tools that offer free trials, there’s a range of apps out there which offer […]

#SMTLive Recap: Step Up Your LinkedIn Marketing Game

#SMTLive Recap: Step Up Your LinkedIn Marketing Game

If you need a refresher on all things LinkedIn in 2020, you’ve come to the right place. In last week’s #SMTLive Twitter chat, users weighed in on the best options for paid media, organic content, and audience building on the platform. Hopefully, this recap will inspire you to try some new strategies on LinkedIn – or at the least, educate you on what’s been working for #SMTLive users. As a social media marketer, it can often feel like Facebook and Instagram get all the focus. But there’s obviously a lot of value unique value in LinkedIn as well. Here’s what those on #SMTLive had to say about how LinkedIn elevates their overall SMM […]

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients

When was the last time you relaxed with a client? As a local business consultant, I know that deeper marketing insights can be discovered when you set aside formality and share experiences: a moment, a laugh, a common bond. When I’m looking for ways to make life easier for a client, I sometimes reflect on ancient practices like yoga, tai chi, and mindful breathing, which are increasingly understood as beneficial to human health. For a space in time, they reduce the complex world we live in to a simpler one where being, breath, movement, and focus bring the practitioner to a more intuitive state. Local marketing agencies can empathize with the complex […]

Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram via @MattGSouthern

Most People Still, in 2020, Aren’t Aware Facebook Owns Instagram via @MattGSouthern

ADVERTISEMENT Results of a national tech survey find that a relatively small percentage of people are aware Facebook owns Instagram. The Verge surveyed Americans to find out which big tech companies are the most trusted and which ones, if any, should be broken up. Within that data is a finding about Americans’ knowledge of who owns what with regards to big tech companies being owned by other big tech companies. According to results of the survey: 47% of respondents know Google owns YouTube 38% of respondents know Facebook owns Instagram 29% of respondents know Facebook owns WhatsApp 12% of respondents know Amazon owns Twitch It’s interesting that, nearly 8 years […]

Facebook is Rolling Out a Faster and Simpler Version of Messenger via @MattGSouthern

Facebook is Rolling Out a Faster and Simpler Version of Messenger via @MattGSouthern

ADVERTISEMENT An update to Facebook Messenger said to be “faster, smaller, and simpler” is rolling out to users over the coming weeks. Facebook detailed the under-the-hood improvements coming to Messenger, which will allow the app to load twice as fast at a quarter of its original size. Messenger’s core code has been reduced by 84% — going from more than 1.7 million lines of code to 360,000. In addition, Messenger’s features have been rebuilt to fit this new, simplified infrastructure. Facebook notes that, as a result of reducing the size of the app, some features in Messenger will be temporarily unavailable when the redesign rolls out. The company wasn’t specific […]

8 Popular WordPress Plugins Are Currently Being Exploited By Hackers via @MattGSouthern

8 Popular WordPress Plugins Are Currently Being Exploited By Hackers via @MattGSouthern

ADVERTISEMENT A new report reveals an increased number of attacks against WordPress sites, all of which exploit security flaws in popular plugins. Many of the attacks against WordPress sites last month involve hackers trying to hijack sites by targeting recently-patched plugin bugs. In other cases, attackers were able to uncover zero-day exploits in different plugins. That refers to vulnerabilities which are unknown to the plugin developer, which means there may be no patch available. Here has a list of all the plugins identified as being part of this recent string of attacks. If you are utilizing at of these plugins on your site, it’s recommended that you update them immediately […]

How Long Should Blog Posts Be in 2020? [New Data]

How Long Should Blog Posts Be in 2020? [New Data]

If you’re a blogger, you’ve probably asked your editor “how long should this blog post be” more times than you’d care to admit. And most of the time, you’ll hear an answer that sounds something like this: “However long it needs to be.” There’s certainly a nugget of truth in there — you shouldn’t beholden yourself to a character count that’s either too low or too high. However, any experienced blogger will tell you that there is an ideal length or range for how long your blog posts should be, especially when you take certain criteria into account like your audience, the topic, the structure of the post, and what […]