If you want your PPC campaigns to remain effective in 2020, you have no choice but to evolve. In some cases, that evolution will mean thinking about things very differently than before. If your program isn’t in an advanced state already, here are ten tactics you must try this year (in no particular order). 1. Layered Audience: Demographics & Affinity It’s no secret that a campaign will perform best when you clearly define who it’s meant for. By using the combined power of Google Ads and Analytics, you’re able to give your campaigns a better chance of success by targeting those most likely to take the desired action. I look […]
In our latest SMT audience poll, we put the call out to our community to get their insights into the key digital marketing topic of focus for them in 2020. We provided four options, which, ostensibly, will help us better guide our content decisions throughout the year, but also provides some interesting insights into the key trends and shifts getting the most attention among digital marketers as we move into the new decade. Here were the results of our reader poll: Interesting to note that influencer marketing, which has been a key buzz topic in recent times, was actually saw the least response, while paid social and targeting is the big […]
ADVERTISEMENT In a world overrun with thousands of entrepreneurs and wannapreneurs, achieving success is tougher than ever. This goes for any type of business or personal venture. Regardless if you run a digital marketing agency, sell toiletries, diagnose medical problems, or author books, you must stick out among the noise. And it all begins with building a strong brand identity – an element that includes not just logos or taglines, but every form of communication or business strategy. The mission doesn’t stop there. Once you achieve a strong brand identity, you must sustain it. Think about music for a second – don’t strive to be a one-hit-wonder like Right Said […]
Learn how to create the most relevant, optimized journey for your customers – from discovery through to transaction. The post How to Master the Customer Experience From Search to Transaction [Webinar] via @lorenbaker appeared first on Search Engine Journal.
Four times a year, HubSpot’s SEO team delivers a lovingly crafted report to our blogging team. This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. In fact, check out the HubSpot Blog’s organic keyword growth over time, as a result of our new-and-improved reporting strategy: After the blogging team gets the report — which we call a “Search Insights Report” — the writers and editors work like a well-oiled machine to create the recommended content. These posts help the blog rank for tens of thousands of new keywords. To learn more about the Search Insights Report, how […]
Google announced they are sun-setting data-vocabulary.org structured data. Beginning in April 2020, structured data using data-vocabulary.org microdata will not be eligible for rich results. All sites still using data-vocabulary.org structured data should begin moving to Schema.org structured data. Related: What Is Schema Markup & Why It’s Important for SEO What is data-vocabulary.org? Data-Vocabulary.org Structured Data is Google’s implementation of structured data introduced in 2009. It was superceded by Schema.org structured data two years later in 2011. Schema.org structured data is an open source structured data that Google and other organizations supported. In 2011 Google updated the Data-Vocabulary.org site to add links to other pages to encourage the move to schema.org […]
Data-vocabulary.org structured data markup will be ineligible for Google rich result features starting on April 6, 2020, the company announced Tuesday. Site owners will need to convert to the schema.org markup if they want their pages to be eligible for Google rich results. Why we care If your pages are still marked up with data-vocabulary.org schema come April 6th, rich result features for your pages will no longer appear, which means less organic visibility and, as a consequence, potentially decreased traffic. More on the announcement “From January 20 until April 6, any data-vocabulary.org structured data on a web page will trigger a warning for the appropriate rich result type. After […]
Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.
Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Nora in London. Nora asks: “I work for a publishing company that is based in both the US and in the UK, and we have our own sites – .com and .co.uk. We both share content, publishing the same article on both .com and .co.uk. Will this negatively affect SEO due to content duplication? If so, how can we get […]
Spammers are taking advantage of Google Rich Results algorithms in order to place content at the top of Google search. Spammers are taking advantage of machine learning technologies to automatically create video content from web pages and vice versa. The same technology can be used to create text content from podcasts and podcast content from web pages. This isn’t theory, it’s currently live on Google. Can Google keep up with machine learning spam? New form of spam. Scrapers use Text to Speech software on your content then copy your featured image for a video, then upload it to YouTube to spam Google Organic with their auto-generated videos that rank for […]