Google adds new image license metadata for licensable image label

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will also be supporting the IPTC metadata standard. Content creators and distributors will be able to include the licensing information for pictures on their site, and it will be reflected on Google Images.” What is looks like. Here is a screen shot that shows the licensable label or badge in the […]

Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know via @ebkendo

Sponsored Products with Walmart Media Group: What Sellers & Marketers Need to Know via @ebkendo

New year, new platform! I think we’re all pretty immune to the general announcement of a new advertising option anymore, it’s all about the three follow up questions: How much? (CPC, commission, minimums) What will I get for it? (revenue, sales, volume) Is it worth testing now or waiting? (Because you know you’re going to test it, it’s just a matter of when.) Well, good news, it’s not my first rodeo either. Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering. First, let’s set the stage a little – context is king after all. There’s pretty much not a […]

A quick guide to understanding Google’s quality rater guidelines

A quick guide to understanding Google’s quality rater guidelines

“You can view the rater guidelines as where we want the search algorithm to go,” Ben Gomes, head of search for Google, once explained to CNBC. Gomes’ statement highlights the document’s relationship with Google’s algorithm, yet despite its relevance for publishers and SEOs, the quality rater guidelines (QRG) remain an intimidating resource for many digital marketers. At SMX West in San Jose, Jennifer Slegg, editor for The SEM Post, discussed how Google views the QRG, what quality raters do, and explained four of the guidelines’ most important themes for publishers. Quality raters are not SEO professionals and do not know whether algorithm changes that get tested will actually go live. […]

How digital commerce marketing is reshaping search, marketplaces and social

How digital commerce marketing is reshaping search, marketplaces and social

SAN JOSE – The rise of digital commerce is causing a sort of “renaissance” in today’s largest digital marketplaces, Search Engine Land Editor-in-Chief Ginny Marvin said Wednesday during her keynote at SMX West. This rebirth is driven by retailers that, seeing the monumental growth of Amazon, are seeking out richer ways to integrate and monetize their own first-party shopper data. Walmart Marketplace is one example, as is Microsoft’s acquisition of PromoteIQ which powers sponsored product ads that can be attributed to in-store and online sales among other capabilities for retailers like Kroger. First-party data is powerful – and is enabling brands to own direct, one-on-one relationships with consumers. Marvin also […]

E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages outperform product detail pages in SERPs

E-commerce category pages represent a larger opportunity for ranking and driving organic search traffic than product detail pages, according to research unveiled at SMX West 2020 on Thursday. Across nearly 30 top U.S., e-commerce sites ranking for more than 25 billion keywords, category pages outperformed product detail pages, driving more keyword rankings and estimated traffic, as well as showing higher potential to capture additional traffic with optimization. The data – culled by JumpFly and seoClarity from Google’s rankings in the U.S. – highlight the outsized role that category pages play in upper-funnel marketing efforts to drive brand awareness and interest. Specifically, e-commerce category pages – which include parent category, subcategory […]

Google: Spam less than 1% of Maps content

Google: Spam less than 1% of Maps content

Google posted about how it continues to build out Maps with community content on Thursday. It cited the myriad contributions made by its more than 120 million Local Guides. It also discussed spam, which it said represents less than 1% of the 20 million daily contributions it receives on Maps. Machine learning to detect spam. To combat listings spam, policy-violating images and fake reviews, the company says it uses “a combination of people and technology.” In addition to community reported spam (e.g., reviews), Google says its machine learning models “watch out for specific words and phrases” and various content patterns to detect suspicious content. Despite Google’s claims of diligence, there’s […]

Google Search Patent Update – February 18, 2020 via @theGypsy

Google Search Patent Update – February 18, 2020 via @theGypsy

What can I say? It’s been damned slow as far as search-related patent awards over the last while – which is actually quite odd. I was joking with fellow patent hound, Bill Slawski, recently that Google figures we’re on to them… and stopped filing stuff. Just kidding! But here’s a few from the past few weeks. Latest Google Patents of Interest Selecting content using a location feature index Filed: December 20, 2017 Awarded: February 18, 2020 Abstract “Systems and methods of providing content for display on a computing device via a computer network using a location feature index are provided. A data processing system can receive a request for content […]

The Moral Dilemma Agencies Face with the Google Partners Change via @gregfinn

The Moral Dilemma Agencies Face with the Google Partners Change via @gregfinn

Before we get started I want to make one thing clear: I would love nothing more than for Google Partners to be great. To be a thriving community of learning, trust, and credibility. For it to be a place where I can send employees to confidently learn fundamentals. To be a location that is helpful to both agencies and their clients. A program that helps everyone succeed with Google Ads. It would be more than welcomed, it is a need. The changes announced to the Google Partners program last week aren’t that. In fact, just when you thought the program couldn’t get worse, it had a “Hold My Beer” moment. […]

Google is Testing AMP Results in Desktop SERPs via @MattGSouthern

Google is Testing AMP Results in Desktop SERPs via @MattGSouthern

Google has been spotted serving AMP pages in desktop search in what appears to be either a test or a glitch. Although, what’s perhaps even more notable than that, is the size of the images shown for AMP results on desktop. Here is an example shared by Christian Oliveira on Twitter: He was able to replicate the same type of SERP for other queries as well. Notice the lighting bolt icon next to each result, indicating that they’re AMP pages. More examples #AMP #SEO pic.twitter.com/TaZqmedDM0 — Christian Oliveira (@christian_wilde) February 19, 2020 As Oliveira notes on Twitter, these desktop results look like a cross between Google Discover and regular search […]

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

How to Increase Your Organic Growth by Over 400%, According to the SEO Lead at Nextiva

Here’s a reality check for 2020 — only one-third of businesses make it to the 10 year mark. No market demand, running out of cash, and getting out-competed are among the leading reasons businesses fail. The good news? You don’t have to figure it all out on your own, because I’ve done a lot of the legwork for you. When I served as the VP of Marketing at Sales Hacker (a publication and community for B2B salespeople), I uncovered strategies and processes that exploded our growth. In fact, the results were outstanding: in just over a year, we were able to grow Sales Hacker’s traffic from 19,000 monthly organic sessions […]