The latest version of Microsoft Advertising Editor has an updated look and some new features designed to make it easier to use. The redesign coincides with a new look for the web interface that’s rolling out. Combined basic and advanced search box. If you join this beta, instead of a pop-up dialog with a separate option for “Advanced” search to find elements in your campaigns, the updated Editor will display a single search box. You can conduct text searches or use filtering to narrow results. For example: “Type status, and filtered suggestions will automatically appear in a dropdown menu based on what you’re typing. ” Fill out this form if you […]
It’s Friday morning. I am stepping into a Uber from outside of the Google NYC offices after a meeting with some low-level Google employees who work directly on Google search, and my phone starts lighting up. The Wall Street Journal has published a bombshell story named “How Google Interferes With Its Search Algorithms and Changes Your Results.” At first, I thought maybe the Wall Street Journal had uncovered something. But as I read through page after page while being shuttled down the West Side Highway towards my office in West Nyack, New York, I was in disbelief. Not disbelief over anything Google may have done, but disbelief in how the […]
Published Nov. 18, 2019 Are you trying to decide your SEO budget for the year ahead? Want to know the most effective SEO tactics used by others? The team from Zazzle Media conducted a survey recently covering all this and more, and they’ve collated the results in this infographic. They break things down as follows: SEO Budget Importance and effectiveness of SEO Most and least effective SEO tactics Most important KPIs Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy
Reporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you work for, what a reporting cycle looks like, and other factors — but ultimately it’s the time of year when we have to get our ducks in a row and report to […]
Using reciprocal links – sometimes referred to as “traded” or “exchanged” links – was a popular method of link building in the early 2000s but has decreased in popularity in recent years. Reciprocal links are still a relatively common occurrence. They’re a natural byproduct of owning a website, after all. However, the way reciprocal links appear on sites today is different from 20 years ago. In my research for this article, I found an insightful link building study done by Ahrefs, which states – and I must agree! – that developing relationships through authentic outreach, and linking to sources without expecting anything in return, are the most proper and natural […]
Published Nov. 17, 2019 Are you looking for ways to improve your marketing strategy? Want to know the types of visual content that can make your marketing campaigns more successful? The team from WhiskData share their recommended visuals in this infographic. Here’s a quick summary: Images Videos Infographics SlideShare Reviews Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog.
Everybody might be talking about witty tweets, quick-tip videos, and memorable memes – but there’s one marketing tool that remains powerful after all these years: emails. But an effective email marketing strategy in the 2000s may not work in 2019 anymore. Chances are, direct sales offers sent to inboxes will be marked as spam, and forever left unopened. In March 2019, spam messages accounted for 56% of global email traffic. The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps. Times have changed, and so have email marketing trends – and […]
Influence has long been at the core of marketing – seeking it, amassing it, then effectively wielding it to achieve your goals. It’s also, uncoincidentally, what gave rise to the influencer marketing industry. But after riding high on the growing ubiquity of social platforms and the democratization of celebrity over the past decade, it seems influencer marketing – in the traditional sense – is in the midst of an irreversible fail from grace. As Casey Ferrell, Vice President and Head of U.S. Monitor (owned by Kantar) said in a recent Media Post interview: “We are at peak influencer, and it’s beginning to run its course” And if you’ve been paying attention […]
Advertisers are seeing combined audience targeting for search campaigns in their Google Ads accounts. Although Google has not made a formal announcement, digital marketing consultant Steven Johns noticed the new targeting method in his Google Ads account and shared the news on Twitter on November 13. GOOGLE ADS: *ALERT* …Game Changer…. Anyone guess what this means for search?#ppc #ppcchat @GinnyMarvin @mattgsouthern pic.twitter.com/agJemLJ9tK — Steven Johns (@stevenjohns21) November 13, 2019 How Combined Audiences Work Combined audiences allow advertisers to layer combinations of in-market, affinity, demographic, and remarketing audiences using “AND”, “OR”, or “NOT” directives. Advertisers have had the ability to target multiple audiences to a campaign (“OR”) and exclude audiences from […]
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