Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST]

Ryan Jones on Ranking Factor Nonsense, Machine Learning & SEO, Why You Should Build Websites & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “There’s just so much bad advice about stuff that’s ranking factors… There’s a whole bunch of stuff that search engines are telling us isn’t a ranking factor, and then a lot of SEOs are like, ‘We know better. Yes, it is.’ I don’t think they have reason to lie to us there. I don’t know what their motive to lie to us would be there. So, I just wish we’d go back, and look at our ranking factor studies, and our correlation studies, and get rid of the stuff that we know isn’t a ranking factor.”  As a software engineer turned […]

How to Become a LinkedIn Thought Leader in 9 Easy Steps

How to Become a LinkedIn Thought Leader in 9 Easy Steps

Did you know that 40% of LinkedIn’s 500 million members visit the platform daily? If you’re a professional who wants to branch out as a thought leader in your industry, LinkedIn is an excellent place to gain visibility, demonstrate your credibility or expertise, and create valuable discussions within your industry’s community. Why would you want to be a LinkedIn thought leader? Because gaining a presence as an online expert could improve visibility in your industry, expand your network, and result in many more job opportunities. For example, if you’re an entrepreneur and want to gain brand awareness or trust for your own company, sharing tips, advice, or content related to […]

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand

From a buyer’s perspective, customers tend to feel more obligated to make a purchase from someone they might trust, relate to, or idolize. That’s why celebrity endorsements are so effective. Celebrities can often persuade a buyer to click “purchase” when they otherwise might’ve hesitated. Additionally, celebrity endorsements can be highly profitable. A recent study found that celebrity endorsements can increase a company’s sales by an average of 4%, compared to its competition. But, even though it’s a great way to grow your business, it can also get pricey and — in some cases — risky. These setbacks are especially tough for smaller businesses and start-ups. So how do you get […]

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

How Direct-to-Consumer Brands Use Post-Click Experiences to Generate New Customers & Sales (10 Examples)

Direct-to-consumer brands cut out the middlemen. Not only do they create their product, but they don’t enlist the help of someone to sell it. They advertise and sell directly to the consumer. But this is a double-edged sword. Do-it-yourself brings advantages like total control of the product and messaging, and you save the resources needed to broker deals with middlemen like retailers. In the long run, it’s likely to bring a more profitable result. At the same time, the work of building an audience from scratch (instead of capitalizing on a retailer’s connections) is incredibly difficult. It’s long, expensive, and requires expert strategy. That’s why DTC brands have to make […]

10 Email List Management Software Tools to Grow Your Brand

10 Email List Management Software Tools to Grow Your Brand

When I first began my marketing career, I was envious of emails. While this sounds like an interesting quirk, I’m pretty sure most marketers can agree: some emails are hard not to envy. From sparkling campaigns to flawless design, sometimes I open a newsletter and I’m surprised at how brands segment me into a list that’s so accurate. Email lists are an essential aspect of any marketing strategy, since they enable marketers to target the right subscribers and grow leads. To personalize marketing emails and keep ROI in check, email list management is a crucial step in marketing efforts. It can help your team generate leads while simultaneously creating a […]

How to Make a Great Volunteer Application Form in WordPress

How to Make a Great Volunteer Application Form in WordPress

Do you want to add a volunteer application form to your organization’s WordPress website? If you’re one of the people managing applications, you might currently be spending a lot of time going back and forth by business email or even handling paper forms. Wouldn’t it be nice if you could collect volunteer applications online and manage them directly from your website? In this article, we’ll show you how to easily create a volunteer application form in WordPress, even if you’ve never created a form before. Creating Your Volunteer Application Form in WordPress First, you need to install and activate the WPForms plugin. For more details, see our step by step […]

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search

It’s been 15 years since their first interview, but Search Engine Land’s contributing editor Barry Schwartz recently had the honor to talk with search industry pioneer Mike Grehan once again. As Barry puts it, “Mike has been in the industry before there was an industry.” The two discussed the early days of search, how far the industry has come since Mike opened his internet marketing agency in 1995, and the ways technologies like AI and machine learning are impacting both search ads and organic search. “Google search is the biggest on the planet,” says Mike, “The world’s largest parallelized computing system. Nothing in history has ever existed like this. One […]

Twitter Launches Emoji Reactions for Direct Messages

Twitter Launches Emoji Reactions for Direct Messages

Twitter has announced the launch of its new Reactions-like option in direct messages, which enables users to allocate a simple emoji response to any message within a thread. Say more with new emoji reactions for Direct Messages! To add a reaction, click the ❤️➕ icon that appears when you hover over the message on web or double tap the message on mobile and select an emoji from the pop-up. For more about DM reactions: https://t.co/sdMumGDBYl https://t.co/QxMVmGt8eY — Twitter Support (@TwitterSupport) January 22, 2020 As explained by Twitter: “It’s quick and easy to add an emoji reaction to a Direct Message – both text and media attachments. To add a reaction, hover […]

Google Adds New ‘Collections’ Listings Based on Your Search History

Google Adds New ‘Collections’ Listings Based on Your Search History

Google’s looking to make your search history more functional by gathering topically related queries that you’ve entered in the past into defined collections, based on subject groups. As explained by Google: “Today, we’re launching some changes to Collections in Search to make it easier to jump back into your task without digging through your search history. Using AI, Collections in the Google app and mobile web now groups similar pages you’ve visited from Search related to activities like cooking, shopping and hobbies. You can choose to save these suggested collections so you can come back to them later.” As you can see in this example, when you go to Collections […]

Instagram’s Adding a New Way to Find and Share Stories that Mention Your Profile

Instagram’s Adding a New Way to Find and Share Stories that Mention Your Profile

This could be an interesting one for brand accounts on Instagram. Looking to further tap into the rising popularity of Stories, Instagram has added a new Stories @ mention option, which highlights any Stories that mention your profile, and enables you to easily re-share them into your own Stories stream. As you can see in this example (posted by social media expert Matt Navarra), the new option appears as an @ symbol in your Create mode options. When you slide over to this option, you’ll note that it also says ‘See all 3’ at the top of the screen, signifying how many Stories @mentions your profile has at any given […]