13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error

13 Common Reasons Your Google Ads Are Disapproved & How to Fix Each Error

Have you ever launched a Google Ads PPC campaign only to find out shortly after it was rejected? Having your Google ads disapproved is frustrating and unfortunately, not uncommon. With an entire library of ad policies, it can be difficult to keep up with what you can and can’t do in Google Ads. So much that even the best advertisers find themselves dealing with ad disapprovals: Even if your ad gets disapproved, it doesn’t mean your ad can never run. The vast majority of disapprovals are easy fixes and come down to a small list of common mistakes. Today’s article discusses 13 common reasons and steps to fix a rejected […]

SMX Overtime: When to use PPC automation (and when not to)

SMX Overtime: When to use PPC automation (and when not to)

Account structures, cross channel attribution, smart bidding and automation reporting were among the many questions during SMX East’s roundtable, “How automation really works and when to use it.” I wanted to take the time to answer a few additional questions from attendees after the event. I understand it depends on the business, but how do you go about structuring your accounts? How do you set up campaigns? I wrote a post about three years ago about decision trees for SEM segmentation that, for the most part, still outlines how we structure our accounts. For each major element (audience or keyword for search, different audience types for YouTube) ask yourself two […]

Social Media Demographics for Marketers in 2020

Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers before your social media campaigns can help you with ROI in the long run. Here, we’ve compiled the state of social media demographics, optimized with the most important data you need to know about your audience and shaping your personas for 2020, including everything from Instagram […]

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

What Do High-Performance E-Commerce Websites Do Differently? Results from the 2020 KPI Study

Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. The most popular section in the report amongst Moz readers has always been the conversion correlation, where we crunch the numbers to see what sets the high-performing websites apart. We’re privileged to count a number of particularly high-performance websites among our dataset participants. There have been over twenty international digital marketing awards won by a spread of participant websites in the last three years. In these findings, you’re getting insights from the global top tier […]

Pinterest Overtakes Snapchat in Popularity Among US Users via @MattGSouthern

Pinterest Overtakes Snapchat in Popularity Among US Users via @MattGSouthern

ADVERTISEMENT Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data comes from eMarketer’s latest estimates, which sees Pinterest ending 2019 with 82.4 million users. Pinterest managed to surpass Snapchat’s 80.2 million users, which is notable considering Snapchat’s user base has been larger than Pinterest’s in recent years. As eMarketer reports, Pinterest had such a good year in 2019 that it more than doubled previous estimates: “Pinterest saw 9.1% growth in 2019, a revision from our previous estimate of 4.3% growth. This year, it will have 86.0 million users, compared with Snapchat’s 83.1 million. […]

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads Makes Parallel Tracking Mandatory for Video Campaigns via @MattGSouthern

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns. Google emphasizes the benefits of parallel tracking: “Your mobile site speed matters now more than ever. In fact, retail advertisers saw that a one-second delay in mobile load times can impact conversion […]

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google Changes the Look of Paid and Organic Search Results on Desktop via @MattGSouthern

Google is rolling out an updated look for paid and organic search results on desktop, bringing it more inline with the look of mobile search results. The updated design includes a more prominent “Ad” label for paid results, at least in Google’s estimation, as well as favicons next to organic results. Here’s a mockup shared by Google: Last year, our search results on mobile gained a new look. That’s now rolling out to desktop results this week, presenting site domain names and brand icons prominently, along with a bolded “Ad” label for ads. Here’s a mockup: pic.twitter.com/aM9UAbSKtv — Google SearchLiaison (@searchliaison) January 13, 2020 Changes to Paid Search Results Google’s […]

10 Important 2020 Social Media Trends You Need to Know via @MrDannyGoodwin

10 Important 2020 Social Media Trends You Need to Know via @MrDannyGoodwin

ADVERTISEMENT Want to succeed on social media in 2020? Then you need to know what trends will matter most this year. While the technology we have access to has never been greater, the competition has also never been higher Plus, there is no shortage of platforms where you could be investing your time. But in the end, it all comes back to your audience. Are you getting in front of them where they’re spending their time? Are you giving them what they want or need, at the right time? What matters to them? These are the questions we all need answers to – and these answers seemingly change every year. […]

Are Modal Popups Searchable? via @RyanJones

Are Modal Popups Searchable? via @RyanJones

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for Ask An SEO, we have a question from Ashley in Chicago. Ashley asks: “Are modal popups crawlable? If not, how can the content that’s within them become crawlable?’ This is a great question Ashley, and like every SEO question the answer is: “It depends.” Thanks for asking, stay tuned next week for more questions and answers. Just kidding… let’s dive in and take […]

Waze Local Paid Marketing Primer: Here’s What You Need to Know via @LWilson1980

Waze Local Paid Marketing Primer: Here’s What You Need to Know via @LWilson1980

You may not have heard about Waze Local before, but if you have any interest in location-based advertising, you will undoubtedly find out more in 2020. In fact, Google purchased Waze back in 2013, with the intent of enriching some of the functionality of Google Maps. Features such as camera notifications and better driver advice on route performance changes made Waze an attractive proposition. But, until a few months ago there was no paid advertising opportunity for businesses to maximize, and that has all changed. It is the Waze Local paid marketing prospect for businesses that this post explores in more detail. More About Waze Local Waze Local is a […]