Google buys Pointy to bring SMB store inventory online

Google buys Pointy to bring SMB store inventory online

Google is acquiring Irish startup Pointy, the companies announced Tuesday. Pointy has solved a problem that vexed startups for more than a decade: how to bring small, independent retailer inventory online. The terms of the deal were not disclosed, but Pointy had raised less than $20 million so it probably wasn’t an expensive buy for Google. But it could have a significant impact for the future of product search. Complements local inventory feeds. This acquisition will help Google offer more local inventory data in Google My Business (GMB) listings, knowledge panels and ads especially. It complements Google Shopping Campaigns’ local inventory ads, which are largely utilized by enterprise merchants and […]

How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ). And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift. In fact, a new study from Fiverr and YouGov shows over half of American workers (59%) want to make changes to their careers in the new year. Among other things, these changes include location shifts, industry shifts, the ability to work remote, or a desire to pursue a passion. If you’re […]

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google Ads enables bid simulator for Target ROAS, budget simulator for Maximize clicks, conversions

Google is extending the availability of bid and budget simulators to more smart bidding strategies. Bid simulator for Target ROAS. The bid simulator has been available only for manual and Target CPA bidding. It’s now available for Target ROAS campaigns. The screenshot below shows a bid simulator for Target ROAS portfolio strategy, but you can also see the simulator icon at the ad group level in Target ROAS campaigns that aren’t using a portfolio strategy. Target ROAS bid simulators are now available in Google Ads. The simulator works the same way it does in manual and Target CPA bidding campaigns. The projected impact of a change is based on your […]

How to Get Quality Links with Thought Leadership & Speaking via @MaddyOsman

How to Get Quality Links with Thought Leadership & Speaking via @MaddyOsman

Over 5.6 million blog posts go live every day. That’s more than 233,000 per hour. And, despite only about 20% of the world’s population speaking English, 66% of that content is in English. That’s a lot of competition for users’ attention. One way that you and your content can stand out in such a crowded space is by earning your place as a thought leader. A thought leader is one of a few go-to people in their field of expertise. They are the type of person who is frequently quoted in the media and who many look to as a trusted source of information. Not only does a thought leader […]

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

See How Full Sail University Increases Student Enrollment with Targeted Post-Click Experiences (3 Examples)

Many advertisers don’t realize that their post-click experiences deserve the same attention and focus as their ads, and it causes their conversion rates to suffer. When ads and post-click pages convey the same narrative, not only are user expectations successfully met, but credibility is established — and consumer trust and credibility play a crucial role in winning conversions. This is especially true in the higher education industry, where students are extra cautious about where to invest a large chunk of their money. We previously examined how Ashford University and Capella University use dedicated post-click experiences to acquire new students — now let’s see how Full Sail does the same. How […]

How to Fix the Error Establishing a Database Connection in WordPress

How to Fix the Error Establishing a Database Connection in WordPress

Are you seeing the ‘Error establishing a database connection’ notice on your WordPress website? It is a fatal error that makes your WordPress website inaccessible to the users. This error occurs when WordPress is unable to make a connection to the database. A number of things can affect your WordPress database connection which makes it a bit difficult for beginners to troubleshoot. In this article, we will show you how to easily fix the error establishing a database connection in WordPress. What Causes Error Establishing a Database Connection in WordPress? The ‘Error establishing a database connection’ issue can be caused by incorrect database information in your WordPress settings, corrupt database, […]

What is Local Advertising and How Does it Work? [+ Examples]

What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing. I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store. A bottle of Coke with my name on it. Finally, I could indulge in a drink I don’t even prefer, just because my name was on it. This is the effect of the Share A Coke campaign: a global company taking steps to localize […]

12 Best Screen Recorders to Use for Collaboration

12 Best Screen Recorders to Use for Collaboration

During my HubSpot on-boarding, marketing new hires had to watch recorded product demonstrations to learn the platform. These videos typically included a screen recording, webcam footage, and narrated audio to go along with it. Those training videos were recorded using screen recording software, which can be used to record a portion or the entirety of your computer screen. These recordings often include audio and cursor movements. For your team, screen recorders can be used for several reasons — from creating tutorials for your website to recording a recurring tech issue to sending your marketing team a quick note instead of an email. Plus, we can’t forget about product demos and […]

SEO Strategy Guide: Beat Your Competition in 2020 via @webceonews

SEO Strategy Guide: Beat Your Competition in 2020 via @webceonews

1. Search-Intent Oriented Content The web has a content problem. There’s just too much of it. Search Google for literally anything, and the total number of results will be in the hundreds of millions – and it’s an everyday thing. What’s more, nobody expects all of those results to be good. However, users expect to see something good on the Page 1 of Google. Can you imagine digging through those millions of results to find only a dozen that deserve to be displayed there? That’s what Google does every day, over 79,000 times per second. Now, users might not occupy themselves with how Google is getting it done. But you, […]