Creating Engaging Video Content That Spurs an Emotional Connection

Creating Engaging Video Content That Spurs an Emotional Connection

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Dwell Time is the SEO Metric You Need to Track

Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search. When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one. This process took me through to the bottom of the page until I refined my search and started the process again. I didn’t know it at the time, but I was actually contributing to a powerful metric — dwell time. When we talk about metrics, we tend to focus on demographics. We ask questions like, Who’s looking at your site, where […]

Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

Google: Structured Data Has No Impact on Ranking in Web Search via @MattGSouthern

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search. The Controversy This week, a food blogger tweeted that she received a notice from Google which stated structured data for calorie counts had to be added to recipes. The blogger was under the impression that failure to include calorie count structured data would result in her content not appearing in search results. Me: *Trying to create a food blog that doesn’t participate in […]

Facebook Backs Off on Plan to Bring Ads to WhatsApp

Facebook Backs Off on Plan to Bring Ads to WhatsApp

In a deviation from its normal monetization strategy, Facebook is reportedly reversing course on its plans to insert ads into messaging platform WhatsApp. According to The Wall Street Journal, Facebook is re-thinking it’s approach to WhatsApp as a revenue-generating tool: “WhatsApp in recent months disbanded a team that had been established to find the best ways to integrate ads into the service, according to people familiar with the matter. The team’s work was then deleted from WhatsApp’s code, the people said.” That would mean that while WhatsApp has more than 1.5 billion users, it won’t be contributing significantly to Facebook’s overall revenues anytime soon. Facebook purchased WhatsApp for $19 billion […]

Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset

Facebook-Owned Oculus Reduces the Price of its Best-Selling, Standalone VR Headset

Last month, in my 2020 predictions post, I noted that: “While virtual reality may not reach that key plateau of consumer awareness in the next year, you can expect it to become a more significant consideration – and eventually, a more important marketing tool as more consumers start to buy into the next phase.” Facebook has been investing big into virtual reality through its dedicated VR arm Oculus for some years now, and Facebook CEO Mark Zuckerberg has repeatedly stated that he believes this is the next evoution for social connection. But in order to facilitate this, Facebook needs to make VR viable – it needs to be not only […]

Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

Pinterest Publishes New Update on Employee Diversity and its Impacts on Product Decisions

Pinterest has this week released a new update on its efforts to employ a more diverse and inclusive range of people within its organization, and the impacts that those efforts have had on its product decisions. As explained by Pinterest: “It’s hard to feel inspired when you don’t feel represented – online or in your workplace – and research shows that diverse teams make us more creative, diligent and hard-working. When we are building products, a team of people with different backgrounds enables us to think through products, policies, and safety from all angles (for instance, how products could be abused or how they could unintentionally impact a community).” Pinterest has set a […]

Google Expands Domain Name and Icon Listings in Search Results to Web Queries

Google Expands Domain Name and Icon Listings in Search Results to Web Queries

Last May, Google unveiled a new look for its mobile search listings, including brand icons and more prominent domain listings, which are designed to help provide more clarity around the sites that users are connecting with via search. Now, Google is expanding this new format to web-based queries as well. A explained by Google: “The format puts a site’s brand front and center, helping searchers better understand where information is coming from, more easily scan results and decide what to explore.” As you can see here, in addition to brand icons to the left of the domain listings in each result, the format for Google ads has also been updated, […]

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test

Instagram’s VP of Product Provides Insight into its Hidden Like Count Test

Instagram’s hidden like counts test has been a source of much debate since the platform first announced the trial back in April last year. Why would Instagram do this? What will the impacts be on measurement? Will it cause people to post more or less as a result? Thus far, Instagram hasn’t provided many answers, but this week, we got a little more insight into the thinking behind the test, and its current impacts, via Vishal Shah, Instagram’s VP of Product, who took part in an interview on ‘The Social Media Geekout’ podcast, which is hosted by social media expert Matt Navarra. The interview is well worth a listen for […]

3 Evolving Social Media Trends to Embrace in 2020

3 Evolving Social Media Trends to Embrace in 2020

The social media marketing landscape is so dynamic these days that it can be really difficult to keep up with. Social media marketing is now highly integrated into various workflows, and increasingly technology-driven, and those very same innovations are disrupting the way consumers discover and buy products online, influencing purchase journeys, and changing the way that customers interact with brands. In order to remain competitive, every brand needs to keep on the latest tech trends and innovations. In this post, we’ll look at a few social media marketing trends which could provide massive opportunities, as well as challenges, for digital marketers in 2020 and beyond. 1. Storytelling may soon replace social media […]

Top 10 YouTube Stats for 2020 [Infographic]

Top 10 YouTube Stats for 2020 [Infographic]

Video is the best performing content type across every social media network, and YouTube is the leading online platform for video viewing. If you’re looking to maximize your video campaigns, then YouTube should definitely be in your planning. You can set up a YouTube channel for your business, upload your updates, optimize your listings, and draw increased traffic, both from Google search (note: Google owns YouTube) and on YouTube itself. And if you are looking to make YouTube a bigger focus in 2020, then this collection of stats from the team at Hootsuite will come in handy. The below infographic highlights some key usage insights for the video platform, which may […]