Google experiments with public search profile cards

Google experiments with public search profile cards

Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives a wider rollout, personal brands will have a new way to distinguish themselves on the search results, providing prospective clients or employers a way to find out more about them. This feature also provides personal brand owners with a degree of control over what information is available to searchers. More on the news Google+, the […]

Google’s new treatment of nofollow links has arrived

Google’s new treatment of nofollow links has arrived

As of Sunday, Mar. 1, Google is treating the nofollow link attribute as a hint, rather than a directive, for crawling and indexing purposes. Google is already treating all link attributes (sponsored, UGC and nofollow) as hints for ranking purposes and has been doing so since it made the original announcement in September. First introduced in 2005, the nofollow link attribute was created to stop spam links from passing credit and manipulating ranking signals. Check out our nofollow explainer to get caught up on everything there is to know about the original nofollow attribute. Defining link attributes. Last year, Google introduced new link attributes for sponsored and user-generated content (UGC). […]

New Google Lighthouse extension for Firefox goes live

New Google Lighthouse extension for Firefox goes live

Google Developers announced a new official Google Lighthouse Firefox extension Wednesday. Google’s Lighthouse is an open source software (OSS) project with a few different integration points. There has been at least one port of the reporting tool for use as a Firefox extension. Firefox had not yet reviewed the extension, so it gets automatically categorized as “not a Recommended Extension.” Firefox will likely add Google’s extension to it’s “Recommend” list after review. In the meantime, the risk level on this extension is still unknown even when it appears to be very much legit. Firefox Extension warning Why we care Google Lighthouse is a collection of highly useful tools for practitioners […]

Best Social Media Post Lengths for Higher Engagement in 2020 [Infographic]

Best Social Media Post Lengths for Higher Engagement in 2020 [Infographic]

The truth about perfect post times, perfect post lengths, video strategy, image optimization, posting frequency, etc. The real truth about all of this is that there are no definitive “rules” as such. What works for your brand, and your audience, may not have any impact at all for another business. The truth is that what really matters is the core of the content that you produce, and how that connects with your target market – but that also doesn’t mean that you should just ignore all the best practice advice out there and post whatever you want, whenever you want. Indeed, all of the data-backed guides and tips you’ll find around […]

Facebook Takes Legal Action Against Data Analytics Firm for Improperly Accessing User Data

Facebook Takes Legal Action Against Data Analytics Firm for Improperly Accessing User Data

Facebook continues to ramp up its legal action against companies which break its rules, this time launching a new suit against a data analytics firm which stole Facebook user data via connected apps. As explained by Facebook: “Today, Facebook filed a federal lawsuit in California court against oneAudience, a New Jersey-based data analytics company that improperly accessed and collected user data from Facebook and other social media companies by paying app developers to install a malicious Software Development Kit (SDK) in their apps.” oneAudience claimed to provide advertisers with real audience data and reach, based on actual user info. As per the oneAudience website: “There’s a lot of mobile information […]

Facebook Cancels F8 Developer Conference Due to Coronavirus Concerns

Facebook Cancels F8 Developer Conference Due to Coronavirus Concerns

Amid ongoing concerns around the coronavirus outbreak, Facebook has this week announced that it’s canceling the ‘in-person component’ of its annual F8 developer conference, which was planned to be held in San Jose on May 5th and 6th. As explained by Facebook: “Every year, we look forward to connecting with our global developer community at F8 and sharing our vision for the future that we’re building together. But given the growing concerns around COVID-19, we’ve made the difficult decision to cancel the in-person component of F8 2020. This was a tough call to make – F8 is an incredibly important event for Facebook and it’s one of our favorite ways […]

Google Trends and Tenor Team up on New GIF Trends Tool

Google Trends and Tenor Team up on New GIF Trends Tool

Struggling to find the perfect GIF, using the perfect celebrity, to express the right emotion in your tweet? This could help – this week Google Trends has teamed up with GIF platform Tenor to create a new tool which highlights key GIF trends by celebrity, action, emotion conveyed and more. As you can see here, based on GIF searches, the listing can give you insights into the most popular search terms related to each celebrity, while you can also search for a specific response type. You can also select any celebrity/identity and it will show you what the most popular GIFs for that person/character are: There’s a range of ways you can […]

Facebook Shares Business Messaging Best Practices Based on Recent System Changes

Facebook Shares Business Messaging Best Practices Based on Recent System Changes

After rolling out a series of updates to its Messenger for Business processes over the last few months, Facebook has this week published a new set of tips to help marketers looking to make best use of messaging to keep in touch with customers. And with a growing number of people now using messaging platforms, it makes sense that more brands are also looking to provide connection options through the same. The risk, however, with messaging for business is that messaging is a more private surface, and can be interruptive. Overuse of messaging can have significant consequences for brands, and for Messenger itself – which is why Facebook has implemented tighter […]

Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon

Linkedin Has Confirmed That LinkedIn Stories Are Coming Soon

It may come as little surprise, it may seem like an odd fit. Either way, LinkedIn has this week confirmed that it’s working on its own version of Stories which will be rolled out to all users soon. As explained by Pete Davies of LinkedIn: “Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever. Does that exist in the business world? I’d hope that most of my interactions in the break room or passing people in […]

Google Lets People Customize Their Profile Cards For Search Results via @MattGSouthern

Google Lets People Customize Their Profile Cards For Search Results via @MattGSouthern

Google is testing the ability for people to customize their own Knowledge Graph cards that are displayed in search results. Three official support pages have been published by Google (which have since been taken down) with details on how customizing profile cards works. Here’s some information I pulled from Google’s support pages before they were taken down: “You can create your presence on Google Search by filling out a public profile card. You need to submit a profile card with your relevant info. People will then be able to search for you and discover your profile on Google Search results.” Currently, this feature is only available in India, but that’s […]