YouTube Shows Users’ Comment History in New Profile Cards via @MattGSouthern

YouTube Shows Users’ Comment History in New Profile Cards via @MattGSouthern

ADVERTISEMENT YouTube is introducing profile cards, which display all comments a user has left on a particular video. Tapping on the profile picture of a user who left a comment will pull up their profile card with a summary of public information about that user. Information in the new YouTube profile cards include: Name Profile photo Subscriber count Recent comments/replies Channels subscribed to Comments displayed in a profile card are limited to the video currently being viewed. YouTube hopes this will contribute to a more welcoming community, which is certainly possible as users may think twice about leaving negative comments knowing they can be easily found in the profile card. […]

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

Mining Reddit for Content Ideas in 5 Steps – Whiteboard Friday

For marketers, Reddit is more than a tool to while away your lunch break. It’s a huge, thriving forum with subreddits devoted to almost any topic you can imagine — and exciting new content ideas lurk within threads, just waiting to be discovered. In this edition of Whiteboard Friday, Daniel Russell takes you through five simple steps to mine Reddit for content ideas bolstered by your target audience’s interest. Video Transcription Howdy, Moz fans. Welcome to another edition of Whiteboard Friday. My name is Daniel Russell. I’m from an agency called Go Fish Digital. Today we’re going to be talking about mining Reddit for content ideas. Reddit, you’ve probably heard […]

7 Incredible Examples of A/B Tests by Real Businesses

7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact success? Truthfully, there is no one-size-fits-all recipe. What works for one business won’t work for another — and vice versa. But just because you can’t replicate the same test and expect the same result doesn’t mean you can’t get inspired by other companies’ tests. In this post, let’s review seven excellent examples of how companies […]

Understanding the Role of a Technical SEO Audit via @theGypsy

Understanding the Role of a Technical SEO Audit via @theGypsy

I’ve been in this “thing of ours” for 21 years now. And for about 12-13 years of that, I’ve been doing audits (technical and forensic). A lot of them, too. From mom-and-pop shops to Fortune 500s – I’ve been there and done that. Over that time, my processes have evolved. Interestingly, SEO audits really weren’t nearly as commonly talked about in the past as they are today. Because, you know, everyone just went from “throw a few links at it” to “social signals” and every other new shiny toy that came along. But lately, folks seem to be getting it. So, let’s talk about the mindset required to effectively do […]

Case study: The true value of informational content for e-commerce SEO

Case study: The true value of informational content for e-commerce SEO

The true value of informational content for e-commerce SEO is often difficult to prove. Some content marketers and SEOs are convinced that informational content can serve as a link-worthy asset that will attract natural links from other websites. The acquired links are then supposed to help improve the SEO performance of the entire online shop. But how do we isolate factors to demonstrate that it is indeed the informational content that contributes to a website’s overall SEO performance, and not other optimizations and developments? This article presents a case that supports the theory of informational content helping commercial pages rank better and generate additional sales. Are you in a hurry? […]

How to Leverage First-Party Data to Boost PPC Performance via @iambenwood

How to Leverage First-Party Data to Boost PPC Performance via @iambenwood

Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine learning has never been greater. Here we outline how exactly first-party data can be used to power PPC campaigns and improve results. What is First-Party Data? First-party data is the data you’ve collected directly on your own audience. This data is typically collected […]

Google Search Console unparsable structured data report data issue

Google Search Console unparsable structured data report data issue

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.” This was dated January 13, 2020 through January 16, 2020. To be fixed. Google said they will fix the issue with the internal misconfiguration. It is, […]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that I’m seeing is coming out with absolutes and that, ‘You need to do this.’ Frankly, most of the time, you may or may not need to do that.” Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.” One look at […]

Snapchat vs. TikTok: What Marketers Need to Know

Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform […]