How to Gain Visibility When You Work Remotely, According to HubSpot Employees

How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is […]

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we […]

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2020)

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2020)

Do you want to start a WordPress blog the right way? We know that starting a blog can be a terrifying thought specially when you are not geeky. Guess what – you are not alone. Having helped over 370,000+ users create a blog, we have decided to create the most comprehensive guide on how to start a WordPress blog without any technical knowledge. The process is easy to follow whether you are 20 years old or 60 years old. However if you need help, our expert team will help you setup your blog for free. → Click Here to Get Your Free WordPress Blog Setup! ← What do you need […]

What Is Market Share & How Do You Calculate It?

What Is Market Share & How Do You Calculate It?

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish. You might be thinking, “What does this have to do with market share?” Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? As marketers, it’s important to understand market […]

Google January 2020 core update almost done rolling out

Google January 2020 core update almost done rolling out

Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked, the update is mostly done, though as with any core update, it may take to two weeks to fully complete. — Google SearchLiaison (@searchliaison) January 16, 2020 Google January 2020 core update. This Google search algorithm update was announced on Monday and began rolling out Monday at 12pm ET. The rollout is global and impacting […]

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks. Chances are, your ad isn’t even showing. Before you go into complete panic mode, know this: Your Google ads not showing isn’t a huge deal. There are several common reasons it may be happening, and troubleshooting the issue isn’t too difficult since the platform walks you through the diagnosis process: Bottom line: There’s probably a perfectly good explanation as to why your PPC ads aren’t showing, and there’s a likely chance that explanation can be found in the following list. 15 Common reasons your Google Ads are not showing 1. Campaign is […]

Audience Targeting: What It Is and Why You Need It

Audience Targeting: What It Is and Why You Need It

Do you ever feel like your favorite companies just get you sometimes? For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Netflix’s comedy account is my favorite — it incorporates memes and updates about new stand-up specials, comedy series, and employs user-generated content (UGC) to engage with Netflix followers. And I think it’s hilarious. These social media accounts demonstrate that Netflix knows its audiences to the point where they can target them based on themes and market accordingly. Ultimately, it’s a fantastic way to integrate audience targeting in […]

Twitter Confirms That it Won’t be Adding an Edit Option Anytime Soon

Twitter Confirms That it Won’t be Adding an Edit Option Anytime Soon

Tweet editing advocates, brace yourselves. This week, in an interview with Wired, Twitter CEO Jack Dorsey said that an edit button is not on the cards for the platform, and likely never will be. [embedded content] Dorsey’s statement pours cold water on previous indications he’s made in regards to a possible edit option. In late 2016, Dorsey gave users hope by suggesting that tweet editing could be made available within a confined window, like a 5-minute gap after posting a tweet, within which you would be able to fix up any errors as required. not sure why you’re quoting this tweet but yes, a form of edit is def needed. […]

Shutterstock Outlines Rising Visual Trends of Note for 2020 [Infographic]

Shutterstock Outlines Rising Visual Trends of Note for 2020 [Infographic]

Visual content provider Shutterstock has this week published its latest listing of key design trends which it expects will have a major impact in 2020. Shutterstock’s annual trend reports are based on shifts that it’s seeing in the usage of its platform – Shutterstock hosts over 300 million images, and 16 million video clips, which are utilized in a range of ways across the web by marketers, artists, advertisers and more. ​ As per Shutterstock’s CMO Lou Weiss: “This year’s data points toward the pursuit of meaning, happiness, and opportunity in new, creative projects – traits that may be reflective of the uncertainty in our climate and the year ahead.” Certainly, climate […]

Google Launches New Clothing Search Format to Better Facilitate eCommerce Queries

Google Launches New Clothing Search Format to Better Facilitate eCommerce Queries

Google continues to make inroads into better facilitating eCommerce queries, this time via a new search results format which is specifically designed to display clothing-related queries. As explained by Google: “Starting today, you’ll begin to see clothes, shoes and accessories from across the web in one place on Search on your mobile device, so you can easily browse lots of different stores and brands at once.” As you can see in the above example, the new process will aim to better facilitate eCommerce queries by collecting popular products from various providers and displaying them side-by-side in a collection. That’ll make it easier for searchers to compare each. “Users can filter […]