How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

How to Scale Your Content Marketing: Tips from Our Journey to 100,000 Words a Month

In the fall of 2018 our CEO had a simple yet head-exploding request of the JotForm marketing and growth teams: Produce 100,000 words of high-quality written content in a single month. All types of content would count toward the goal, including posts on our own blog, help guides, template descriptions, and guest posts and sponsored articles on other sites. In case you don’t think that sounds like a lot, 100,000 words is the length of a 400-page book. Produced in a single month. By a group of JotFormers who then numbered fewer than eight. Why would on Earth would he want us to do all that? My colleague and I […]

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

Instagram Drops IGTV Button Due to Lack of Use via @MattGSouthern

ADVERTISEMENT Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still be accessed this way going forward. Instagram also has a dedicated IGTV app, which will still be available, but a report from TechCrunch reveals the app has failed to catch on with users. Only 7 million of Instagram’s 1 billion+ users have downloaded the app since it launched in June 2018. In a statement to TechCrunch, a Facebook company spokesperson states: “… most […]

SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

SEO in 2020: What Basics You Need to Know to Be Successful via @BrianHarnish

In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords. Sophisticated strategies for increasing organic traffic exist, along with things like competitor gap analysis, keyword gap analysis, and so on. There are a number of strategies that one must use to be successful in the ever-increasing competitive landscape in SEO. The Absolute Nuts & Bolts Basics There are four basic components of SEO that we all focus on as a daily part of our jobs. These […]

Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33

Here’s how you can achieve more organic traffic and improved keyword rankings through exceptional content and true collaboration. The post Growing Organic Traffic by 50K Monthly Visitors with Award-Winning Content & Collaboration [Case Study] via @AndrewDennis33 appeared first on Search Engine Journal.

HubSpot Marketers Give 6 Tips for Fighting Burnout

HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations. Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the most dreaded mental conditions: burnout. Burnout is so common that the World Health Organization now classifies it as a legitimate health condition. According to the WHO, burnout is a mental health “phenomenon” characterized by “feelings of energy depletion or exhaustion; increased mental […]

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term “Skiing”: I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. I’m even shown videos of skiers before I finally reach the first article regarding the topic of “skiing”. From a user perspective, this makes sense. Most people searching for “skiing” aren’t interested in reading a blog post about it — they’re interested in seeing it visually via YouTube, or finding nearby locations so they can ski themselves. In 2020, search is going to continue to evolve […]

How to Create Squeeze Pages That Generate Tons of Leads

How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.” At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox. That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer. It’s a tale as old as time for those in online marketing. And that’s because it works. By the end of 2020, the number of email users will grow to be 3 billion worldwide. Additionally, email has an average ROI of $38 for every $1 spent. The fact is, email marketing is still an effective channel in digital marketing. So, how do you capture […]

The latest data on the January 2020 Google core update

The latest data on the January 2020 Google core update

Now that the Google January 2020 core update is mostly rolled out, we have asked several data providers to send us what they found with this Google search update. All of the data providers agree that this core update was a big one and impacted a large number of web sites. The facts. What we know from Google, as we previously reported, is that the January 2020 core update started to roll out around 12:00 PM ET on Monday, January 13th. That rollout was “mostly done” by Thursday morning, on January 16th. We also know that this was a global update, and was not specific to any region, language or […]