Google rolls out organic ‘Popular Products’ listings in mobile search results

Google rolls out organic  ‘Popular Products’ listings in mobile search results

Several years ago now, Google made the significant move to turn product search listings into an entirely paid product. Shopping campaigns, as they’re now called, have accounted for an increasing share of retail search budgets ever since. More recently, however, Google has been augmenting organic search results with product listings. It’s in a product search battle with Amazon, after all. On Thursday, the company announced the official rollout of “Popular Products” for apparel, shoe and similar searches in mobile results. Organic product listings. Google has been experimenting with ways to surface product listings in organic search results, including Popular Products, which has been spotted for several months now. The section […]

The 6 Stages of the Product Life Cycle

The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused. I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle. This is a great example of the product life cycle (PLC) in action. CDs were in the decline stage while the iPod was in the growth stage – more on the stages below. Overall, the concept of the product life cycle is to help businesses make decisions on how to mature and grow in the […]

Video: John Morabito on uncovering opportunities in branded search

Video: John Morabito on uncovering opportunities in branded search

John Morabito, the Director of SEO at Stella Rising, invited me to his office in New York City to talk about branded search. There are many opportunities for success in search by looking at branded search — brand names, product names, other uses of your names with various keywords. John Morabito said that many SEOs do not pay attention to this area and that that is a shame. Often your resellers and affiliates are outranking you for your own products and brand names. Even competitors can outrank you for these branded keyword phrases. So it is important for you all to be on top of these potentially missed opportunities. You […]

How to Promote a Documentary Storytelling Series on Social Media

How to Promote a Documentary Storytelling Series on Social Media

Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner.

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

Instagram is Working on a New ‘Maps’ Sticker for Instagram Stories

The additions keep on coming for Instagram Stories. This week, reverse engineering expert Jane Manchun Wong has discovered that Instagram is working on a new map sticker for Stories which would display your location on a world map. As you can see in this example, the map sticker would show a section of a world map image, including a marker for your location. You would imagine, due to privacy concerns, that you wouldn’t be able to zoom in too far on that map, giving viewers a precise location, but it could be another way to easily share where you are, and what you’re up to at any given time. Map […]

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Facebook Dominates Most Downloaded Apps of 2019 Listing, Covering Both Android and iOS

Last month, Apple released its listing of the most downloaded apps on the App Store for 2019, which showed that Facebook and Google held six of the top ten spots, underlining the dominance of the digital giants. Recently, app analytics provider Sensor Tower published its latest data report, which includes, among other elements, its own listing of the most downloaded apps of 2019, covering both Android and iOS activity. And while the results are slightly different to Apple’s rankings, the end picture is largely the same. Across the two app platforms, Facebook-owned apps come in at 1, 3, 4 and 5, again reiterating the scale and presence of Zuckerberg’s Social […]

Instagram Officialy Begins Testing of DMs in its Desktop Version

Instagram Officialy Begins Testing of DMs in its Desktop Version

This will be welcome news to many Instagram marketers. After the functionality was first spotted in testing in February last year, Instagram has now confirmed that it will begin a small roll out of direct message access through the web-based version of its app. DMs, but make them desktop. ???? We’re currently testing Direct messaging on the web, so you can read and reply to your messages from wherever you are. pic.twitter.com/VJ06EpETxG — Instagram (@instagram) January 14, 2020 Instagram says that a small percentage of users will initially be given access to the option, with the process still very much in test phase. As noted, DM access via Instagram’s desktop version […]

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

Google Acquires Retail Hardware Company Pointy to Simplify Online Connection for SMBs

This could be interesting. Google has this week announced that it has acquired Dublin-based retail hardware provider Pointy, which produces small devices that retailers can plug into their barcode scanner and automatically upload their inventory direct to the web for advertising purposes. In addition to these devices, Pointy also has an app which can connect with digital POS systems, facilitating the same purpose. Once your inventory details are uploaded, Pointy can then provide digital product overviews, showcase items within your Google listings and facilitate simplified connection to other online display ad and search types – no data entry required. [embedded content] As noted in its own announcement of the deal, Pointy has […]

4 Tips on How to Address Negative Comments About Your Brand

4 Tips on How to Address Negative Comments About Your Brand

Addressing negative online comments about your brand is something that every social media manager will have to deal with from time-to-time. I see these types of questions pop-up all the time in groups and communities that I’m part of: How do we deal with negative online comments made on social media about our brand? What’s the best way to respond to negative comments in order to avoid further argument? Do we have to address criticisms online, or can we just delete them? The short answers are yes, you have to address the comments, publicly; no, you can’t just delete (all of) them. The best way to respond? In this post, we’ll […]

3 Ways to Maximize Your Time During Quieter Periods for Your Business

3 Ways to Maximize Your Time During Quieter Periods for Your Business

Almost every industry has a slow season. Whether it’s leaner summer months or the after-Christmas lazy time, every niche has its own period when businesses experience a natural dip in sales and activity. In many cases this can be a good break from the norm, but still, your labor costs will remain the same, and a slower period can see you lose momentum. So how can you keep things moving, and keep your marketing team busy and motivated, when there’s less work to be done? The upside of a slow season is that you can generally predict it, enabling you to prepare yourself and your team to face it with […]