An Introduction to Python for SEO Pros Using Spreadsheets via @hamletbatista

An Introduction to Python for SEO Pros Using Spreadsheets via @hamletbatista

2019 far exceeded my expectations in terms of Python adoption within the SEO community. As we start a new year and I hear more SEO professionals wanting to join in the fun, but frustrated by the initial learning curve, I decided to write this introductory piece with the goal of getting more people involved and contributing. Most SEO work involves working with spreadsheets which you have to redo manually when working with multiple brands or repeating the same analysis over time. When you implement the same workflow in Python, you can trivially reproduce the work or even automate the whole workflow. We are going to learn Python basics while studying […]

Travel SEO: Competing in Organic Search in 2020 & Beyond via @TaylorDanRW

Travel SEO: Competing in Organic Search in 2020 & Beyond via @TaylorDanRW

Travel is one of the most competitive verticals. Travel brands not only compete against themselves directly but also against a plethora of other business models vying for the same users. Competing for the same users are the travel giants, such as Booking Holdings (who reportedly spent $1.3 billion on “performance marketing” in a single quarter), versus smaller outfits with more modest marketing budgets, and Google itself. The travel sector is also one of the most data-rich sectors, thanks to what is relatively inelastic and stable supply coupled with what is user-demand and seasonality that is predictable. What makes it challenging is that the user journey isn’t linear. The common user […]

How I Survived Stepping Into the Unknown via @anastasiafwa

How I Survived Stepping Into the Unknown via @anastasiafwa

ADVERTISEMENT A little more than two years ago, I touched down in Boston, Massachusetts with two oversized suitcases, a hiking backpack, a pillow, and a scared look on my face. I had packed up my belongings and purchased a one-way ticket to the east coast from Reno, Nevada. There, I had worked as an in-house director of marketing, where I had worked since graduating from the University of Nevada three years prior. I had taken a job as a social media strategist at a digital marketing agency in Boston. I was stepping into the unknown – a new coast, a new city, agency life, and a new specialty. And I […]

Images, GIFs or Video: Which Perform Best on Instagram?

Images, GIFs or Video: Which Perform Best on Instagram?

Instagram is a wildly popular platform for consumers and companies alike. One reason the platform is so successful is due to its visual nature. Not only are images and videos more engaging than written text, but visual content is remembered more than text. But deciphering exactly what kind of visual content to post is tough. It can take a lot of work to develop visual content, so it’s important to know where to focus your resources. Learn how to build and implement a successful organic Instagram marketing strategy with this free HubSpot Academy course. When it comes to Instagram, should you be posting more images, GIFs, or videos? Which medium […]

SMX Overtime: Managing Google My Business profiles, reviews and more

SMX Overtime: Managing Google My Business profiles, reviews and more

As an SMX East speaker for the “Google My Business From A to Z” session in New York, I wanted to answer a few questions from attendees after the event. Here are a few of my thoughts about optimizing profiles on GMB, handling reviews and managing location issues. Do you have any recommendations for ensuring accurate pin locations? Google will often randomly change these and also accept edits from crowdsourced information that is not accurate, without any sort of push notification to the location owner that something has changed. This can definitely be frustrating. Other than just checking manually and dragging the pin back and forth, I highly recommend checking […]

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

6 Benefits & 3 Disadvantages to Using Brand Name Bidding in Your PPC Strategy (Examples)

When people search for a specific company online, that company’s ad often shows up in the search results, right above their organic listing. Doing that raises questions such as: Why should brands pay for ads for their own brand name? Does it make sense to pay when the person is already searching for you? Is it worth it if there’s already a good SEO strategy in place? All very logical questions, so let’s take a look at the answers. Below are some of the pros and cons of bidding on your own name and search terms as part of your digital advertising strategy. What is brand name bidding? Brand name […]

10 Proven Ways to Beat Writer’s Block

10 Proven Ways to Beat Writer’s Block

I’m a big proponent of content marketing, not just for the sake of SEO, but more so as a way to start conversations, and to share knowledge. Most people I meet love this – right up until the moment they sit down and start typing. It’s at this point they realize that their minds have gone blank and they don’t know where to start. Writer’s block can be a real struggle, especially when you aren’t used to creating content on a regular basis. To help you get past this all-to-common obstacle, in this post, I’ll explore some easy and proven ways to help you get over that initial stumbling block, […]

Zuckerberg Outlines Five Key Areas of Focus for Facebook Moving Forward

Zuckerberg Outlines Five Key Areas of Focus for Facebook Moving Forward

Every year, Facebook CEO Mark Zuckerberg sets himself a challenge, a New Year’s resolution of sorts that he plans to commit himself to, in addition to running the company. In 2009 it was to ‘wear a tie to work every day’, in 2015 it was ‘read a book every week’, in 2010 it was ‘learn Mandarin’. But this year, after a couple of tumultuous years for The Social Network, Zuckerberg is changing tack. Instead of setting himself a personal challenge, Zuckerberg says that he’s taking “a longer-term focus. “Rather than having year-to-year challenges, I’ve tried to think about what I hope the world and my life will look in 2030 […]

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook Adds New ‘Page Management History’ Tab in Page Tools

Facebook has added a new tab to its Page settings which provides an overview of actions taken by Page admins, including Page role allocations, contact information, Business Manager relationships, and more. As noted by social media expert Matt Navarra, the new listing will display changes to: Page Roles – Additions, removals or permissions changes Page Settings – Age/country restrictions, Page name/username, contact information Business Manager Relationships – New Business Manager claims ownerships, Business Manager access removed Business Manager invitations to access the Page – Accepted or Rejected Confirmed Pages Owner – Additions or updates Group Relationships – Page creates, joins or leaves a group As explained by Facebook: “Your Page […]