Why Website Indexation Is A Must-Have for Marketers

Why Website Indexation Is A Must-Have for Marketers

How much do you know about website indexation? If it’s next to nothing, you’re not alone. Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. What marketers need to know is how to ensure you’re set up correctly for indexation. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic. Now that we’ve covered why an indexed website matters for SEO, let’s explore how you can prepare to index your own site, next. What Does It Mean to Index […]

How to Explain Secondary Audiences to Anyone

How to Explain Secondary Audiences to Anyone

When I was a child, I really wanted an Easy Bake Oven. Every time I saw a commercial for one, I was glued to the TV, marveling at the kids on the screen baking mini treats with their friends and parents. Seeing those ads, I knew they were made just for me. In reality, though, the main — or primary — audience was my parents. I was the secondary audience. As a child, I had no buying power, so I wasn’t going to be a good Easy Bake Oven consumer. I was the secondary audience for toy commercials. My parents, with the power to make purchase decisions, were ultimately the […]

Twitter Adds New Option to Add New Tweets Into Old Tweet Threads

Twitter Adds New Option to Add New Tweets Into Old Tweet Threads

I could almost hear the circuit grids of a million keyboards cracking as Twitter users responded to this gleeful new update. So, that seems pretty cool, pretty helpful. I mean, it’s not an amazing, groundbreaking update that will revolutionize the system, but it provides a simple way to add to your old tweets. Wonder what Twitter users thought of it: It does seem somewhat galling of Twitter to be happily rolling out these lesser updates while ignoring the constant calls for tweet editing – which CEO Jack Dorsey has pretty much said is never going to happen. As noted, you could almost hear keyboards chattering against Ikea desktops all over the […]

Facebook Tests New Format for Separate Facebook Stories Discovery Page

Facebook Tests New Format for Separate Facebook Stories Discovery Page

Every time Facebook tries out another Facebook Stories addition, a part of me does feel like its a bit Regina George. But Facebook is certain that Stories are the future of social sharing, and the way more users are heading – and it has the stats to prove that more people are, in fact, using Facebook Stories every day. Whether that’s because Facebook is so dedicated to pushing the feature or people are proactively adopting the option is difficult to say – but this week, Facebook has continued its onward march with Facebook Stories by testing out a new format for its separate Stories discovery page, which you can access […]

5 Steps to Create Website Content That Outperforms Your Competitors [Infographic]

5 Steps to Create Website Content That Outperforms Your Competitors [Infographic]

Published Feb. 20, 2020 Are you looking for ways to improve the content on your business website? Want to outperform your competitors, and grow your small business? Marketing advisor Brian Carter shares his tips for success in this infographic. Here’s a quick summary: Get accurate data on who your customers are and what they like Discover the most popular content and competitors in your niche Segment your customer persona and personalize your data and creative Activate your customer by putting copywriting elements into your content Test a lot of creative, see what works and iterate forward quickly Check out the infographic for more detail. A version of this post was first […]

TikTok Tests Direct Website Links on Profiles

TikTok Tests Direct Website Links on Profiles

This could be a big update for brands on TikTok. The rising video app is reportedly looking to add a new URL field into its profile bios, which would provide a means to drive traffic back to your website direct from the app. Optional Caption As you can see here, the new option, spotted by user Sam Schmir, would add a custom link to the lower section of your TikTok bio, highlighted in pink text. Here’s a look at Schmir’s profile alongside a verified TikTok profile (with no link) for comparison. Optional Caption As noted, the option would give brands and creators another way to drive direct traffic from their […]

Snapchat Launches ‘Swipe up to Call’ Ads in the US

Snapchat Launches ‘Swipe up to Call’ Ads in the US

After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses. Just as it sounds, Snap’s Swipe Up to Call ads drive direct phone calls from the ad in-app, expanding on Snaps existing ‘Swipe Up’ ad options. Now, US advertisers will be able to use Snap’s swipe-up prompts in ads to: Drive website visits Prompt extended video views Drive app installs Direct users to make a phone call ​And while phone calls are not a huge priority for modern phone users (research shows that over a quarter of modern smartphone users rarely make […]

How Instagram Changed The Restaurant Industry [Infographic]

How Instagram Changed The Restaurant Industry [Infographic]

Have you noticed how restaurants, and indeed public spaces more broadly, are becoming more ‘Instagrammable’? Suddenly there’s a new neon sign on a back wall, a collection of plants framed into a square shot. In some ways, it seems a little forced – but then again, with so many people now posting their experiences on Insta, and tagging the location, it can serve as significant, free promotional opportunity for those businesses that get it right. And a lot more restaurants are trying to get it right – as noted in this new infographic from Fundera, restaurants are increasingly looking to frame their businesses around more Instagram-worthy images. It’s interesting to […]

The 2020 Guide to Instagram Ad Costs

The 2020 Guide to Instagram Ad Costs

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. But as it turns out, Zuckerberg absolutely nailed it. Instagram blew up, and six years after the acquisition, Bloomberg estimated it was worth roughly $100 billion. The application’s 100-fold increase in value was paralleled by an equally meteoric rise in popularity. Today, the platform has over 1 billion active users worldwide. People of almost every background and walk of life are represented on Instagram — making it prime territory for […]

Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.” “Over the last few months, we have heard from the webmaster ecosystem that Bing Webmaster Tools user interface is slow and outdated. We’ve taken your inputs into consideration and are working on modernizing the tools. Today, we are delighted to announce […]