Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

While Snapchat’s growth has been slowed by Instagram, one area in which Snap has continued to hold a lead is innovation, and creating standout, must-see new AR tools and visual features that get people talking about the app. We saw this again back June when Snapchat saw a huge increase in downloads following the launch of its ‘baby’ and ‘gender-swap’ lenses. Those types of trending additions – which also include the Dancing Hotdog, the dog ears, the rainbow vomit – all help to give Snapchat a boost and get more people downloading the app. And Snapchat knows that, in order to stay ahead of the increasing competition in the AR space, it needs to […]

Digital advertising is not the dot com bubble, improper attribution is

Digital advertising is not the dot com bubble, improper attribution is

Is advertising the “new dot com bubble” according to this intriguing article written on The Correspondent? I’ve been chewing on this question since the article came out a couple of weeks ago. Well, I’ve been chewing on variations of this question for a while, but not in the “bubble” language ascribed by Jesse Frederik and Maurits Martijn. As I ponder this assertion, I think I would like to change the original title (and premise) to the following: Original Title/Theme: The New Dot Com Bubble Is Here: It’s Called Online Advertising Suggested Title/Theme: The New Dot Com Bubble Has Been Expanding: It’s Called Attribution of Sales in Online Advertising I found […]

Google for Jobs: Everything you need to know to optimize for better ranking

Google for Jobs: Everything you need to know to optimize for better ranking

Looking for a new job can be a stressful experience. Even taking away the emotional part of the process, browsing job ads on companies’ websites, apps and job boards can prove to be mentally draining and time-consuming. Google, well aware of these difficulties, decided to find a solution to improve the whole recruiting experience. In May 2017, at Google’s developer conference I/O, Google’s CEO Sundar Pichai gave a sneak peek of it and released its official name: “Google for Jobs.” Google for Jobs launch Creating a candidate-first experience was a key requirement for Google, which decided to officially launch Google for Jobs in the US in June 2017. Through this […]

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

Facebook Can Now Deliver Ads That Are Dynamically Tailored to Each User via @MattGSouthern

ADVERTISEMENT Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users. This gives advertisers the ability to serve personalized ads when they may otherwise lack the time and resources required to deliver personally relevant ad experiences. In an announcement, the company states: “Facebook machine learning combines data and signals from our platform, with insights you share, in order to make predictions for who the right people are for a given message. As people take different actions on and off Facebook, it creates intent signals that help us deliver a more tailored ad experience. We do this for both Organic and Paid content.” […]

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing Improves Image Search With Better Understanding of User Queries via @MattGSouthern

Bing is making its image search engine more precise through improved understanding of the relationships between user queries, images, and webpages. In addition, Bing is also bringing multi-granularity matching to image search with new vector-match, attribute-match, and best representative query match techniques. Being explains how these enhancements will improve image search: “… Bing image search has employed many deep learning techniques to map both query and document into semantic space greatly improving our search quality. There are however still many hard cases where users search for objects with specific context or attributes (for example: {blonde man with a mustache}, {dance outfits for girls with a rose}) which cannot be satisfied […]

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing is Now Utilizing BERT at a Larger Scale Than Google via @MattGSouthern

Bing revealed today that it has been using BERT in search results before Google, and it’s also being used at a larger scale. Google’s use of BERT in search results is currently affecting 10% of search results in the US, as well as featured snippets in two dozen countries. Bing, on the other hand, is now utilizing BERT worldwide. Bing has been using BERT since April, which was roughly half a year ahead of Google. In a blog post, Bing details the challenges it ran into when when rolling out BERT to global search results. Applying a deep learning model like BERT to web search on a worldwide scale can […]

Google brings audio news aggregation to smart speakers, phones

Google brings audio news aggregation to smart speakers, phones

Google has launched what it calls “Your News Update,” an audio news feed that you access through the Google Assistant. Sources, which Google paid to license, include ABC, CBS, Fox, CNN, AP, Politico, USAToday and many others — though apparently not NPR. Users need to set up the audio feed as a news playlist, through the Google Assistant app. This was not intuitive on the iPhone. The .gif below shows how to do it. Algorithmic curation. Users don’t pick desired news sources, they let the Google news gods determine which sources to play. It’s very much like the Apple News or Google News mobile apps in that respect. The inputs […]

Rich answers in Google mobile search more than doubled since 2018, study finds

Rich answers in Google mobile search more than doubled since 2018, study finds

The occurrence of rich answers has surged compared to last year, according to a study of 1.4 million Google mobile search queries conducted by Perficient Digital. Dramatic growth in carousels, especially image carousels, was the primary driver behind the increase in rich answers. More rich answers than ever. Overall, rich answers in Google mobile search results have more than doubled since 2018. Source: Perficient Digital. “There was dramatic growth in carousels, which was the primary driver in the overall increase in Rich Answers,” wrote Eric Enge, general manager for Perficient Digital and author of the study. The study surfaced over 900,000 carousels, compared to less than 600,000 in 2018. Image […]

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

DuckDuckGo Smarter Encryption Enforces HTTPS Routing via @martinibuster

ADVERTISEMENT DuckDuckGo announced Smarter Encryption, an effort to restrict users to HTTPS connections. The system uses a whitelist of encrypted sites in order to route users to the encrypted versions of those URLs. What is DuckDuckGo Smarter Encryption Smarter Encryption is essentially a white list of websites that are verified to be secure. A white list is the opposite of a black list. So rather than creating a list of sites to exclude (black list), Duck Duck Go is using the white list approach of creating a list of approved sites to include. This is how Duck Duck Go described their white list: “At the center of DuckDuckGo Smarter Encryption […]

Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim

Patent: Google Going Old School with Local SEO, But In A New Way via @beanstalkim

Patents are interesting things. Just because a company patents an idea or technology, does not mean it will be incorporated into their business. They may patent an idea that proves too difficult to incorporate. The idea/technology may not be as valuable in practice as anticipated. They may just patent the idea to stop others from using it. There are a variety of motivations for researching and filing for a patent. And there are many ends it can come to. I mention all this as it’s important for anyone reading about a patent to know that conclusions drawn are educated guesses. With this in mind, a recent patent granted to Google […]