How to Leverage First-Party Data to Boost PPC Performance via @iambenwood

How to Leverage First-Party Data to Boost PPC Performance via @iambenwood

Most experts believe that the future of PPC will revolve around: An expanded use of automation. More advanced audience targeting. PPC practitioners now have a decreasing amount of control over accounts as Google pushes increased use of automation under their Smart Bidding umbrella. With greater control of PPC accounts now being handed over to machines to manage, the need to incorporate valuable first-party data to feed machine learning has never been greater. Here we outline how exactly first-party data can be used to power PPC campaigns and improve results. What is First-Party Data? First-party data is the data you’ve collected directly on your own audience. This data is typically collected […]

Google Search Console unparsable structured data report data issue

Google Search Console unparsable structured data report data issue

Google has informed us that you may see a spike in errors in the unparsable structured data report within Google Search Console. This is a bug in the reporting system and you do not need to worry. The issue happened between January 13, 2020 and January 16, 2020. The bug. Google wrote on the data anomalies page “Some users may see a spike in unparsable structured data errors. This was due to an internal misconfiguration that will be fixed soon, and can be ignored.” This was dated January 13, 2020 through January 16, 2020. To be fixed. Google said they will fix the issue with the internal misconfiguration. It is, […]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

Tony Wright on the Danger of Absolutes in Marketing, Answering SEO Questions & More [PODCAST]

ADVERTISEMENT Podcast: Download Subscribe: Apple Podcasts | Android | “What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that I’m seeing is coming out with absolutes and that, ‘You need to do this.’ Frankly, most of the time, you may or may not need to do that.” Tony Wright’s work has earned him the accolades of “search marketing and social media expert,” although he says he prefers the term “geek.” One look at […]

Snapchat vs. TikTok: What Marketers Need to Know

Snapchat vs. TikTok: What Marketers Need to Know

Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat and TikTok fill Vine’s void. They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. This platform […]

How to Gain Visibility When You Work Remotely, According to HubSpot Employees

How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen. For example, you might ask yourself, “Am I missing something important?”, “Do people think I’m actually working?” or “Is it even possible to move up the ladder in a remote position?” If you’re worried about your visibility, you’re not alone. A lack of visibility is […]

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

How to Repurpose Content Into a Podcast, According to HubSpot’s Podcast Expert

2019 will be remembered as a Teutonic shift in the world of podcasting. Nowadays, over 51% of the United States have listened to at least one podcast. Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting. All of this money and attention has lots of readers asking how their brand can take advantage of the audio boom by starting their own podcast. In many ways, it’s a lot easier for folks who subscribe to the philosophy of Inbound Marketing to start a podcast because you’re likely to have lots of existing content. In this post, we […]

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2020)

How to Start a WordPress Blog the RIGHT WAY in 7 Easy Steps (2020)

Do you want to start a WordPress blog the right way? We know that starting a blog can be a terrifying thought specially when you are not geeky. Guess what – you are not alone. Having helped over 370,000+ users create a blog, we have decided to create the most comprehensive guide on how to start a WordPress blog without any technical knowledge. The process is easy to follow whether you are 20 years old or 60 years old. However if you need help, our expert team will help you setup your blog for free. → Click Here to Get Your Free WordPress Blog Setup! ← What do you need […]

What Is Market Share & How Do You Calculate It?

What Is Market Share & How Do You Calculate It?

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish. You might be thinking, “What does this have to do with market share?” Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? As marketers, it’s important to understand market […]

Google January 2020 core update almost done rolling out

Google January 2020 core update almost done rolling out

Google has confirmed that its January 2020 core update, which began Monday at noon, is now mostly done rolling out as of Thursday morning. Google said on the @searchliaison account “the update is mostly done, though as with any core update, it may take to two weeks to fully complete.” For those who have asked, the update is mostly done, though as with any core update, it may take to two weeks to fully complete. — Google SearchLiaison (@searchliaison) January 16, 2020 Google January 2020 core update. This Google search algorithm update was announced on Monday and began rolling out Monday at 12pm ET. The rollout is global and impacting […]

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

15 Common Reasons Your Google Ads Are Not Showing & How to Fix the Issues

Imagine you publish a Google Ads campaign and realize soon after you aren’t getting any impressions or clicks. Chances are, your ad isn’t even showing. Before you go into complete panic mode, know this: Your Google ads not showing isn’t a huge deal. There are several common reasons it may be happening, and troubleshooting the issue isn’t too difficult since the platform walks you through the diagnosis process: Bottom line: There’s probably a perfectly good explanation as to why your PPC ads aren’t showing, and there’s a likely chance that explanation can be found in the following list. 15 Common reasons your Google Ads are not showing 1. Campaign is […]