Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

Ask Me Anything About PPC: Introducing Our New Monthly Column via @MrDannyGoodwin

I am excited to announce that Search Engine Journal will be launching a new, monthly column: Ask Me Anything About PPC. Starting in March, we will start answering your questions about all paid search, paid social, and digital advertising. Be sure to check in on the second Tuesday of every month heading forward to see the latest installment of Ask Me Anything About PPC. Meet Our PPC Expert: Navah Hopkins of Hennessey Digital Helping us get started with this new initiative is the super smart and talented Navah Hopkins. Hopkins has been doing PPC marketing since 2012. She currently manages the strategy and execution of paid media, as well as […]

Blog Promotion Checklist: 6 Steps to Create More Shareworthy Blog Posts [Infographic]

Blog Promotion Checklist: 6 Steps to Create More Shareworthy Blog Posts [Infographic]

Published Feb. 24, 2020 Are you looking for ways to improve your blogging performance? Want to create more shareworthy posts, and convert more readers into subscribers? The team from Column Five Media share their tips for success in this infographic. Here’s a quick summary of what they cover: Timing Social buttons and counters Tweetable quotes Email subscribe button Optimize images CTAs Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker

Zero-Click Searches: How to Get Back Your Lost Traffic [Webinar] via @lorenbaker

More than 50% of Google searches end without an organic click – and that’s a huge threat to our websites. These zero-click searches are resulting in growing losses in both revenue and leads, making Google everyone’s competitor. Join our next live webinar on Wednesday, February 26 at 2 p.m. ET as Andreas Dzumla, CEO and Co-founder at Longtail UX, shows simple, proactive steps that marketers can take today to recover traffic lost to zero-click searches. In this presentation, we will: Offer insight on how you can get back lost traffic from zero-click searches. Unveil a new free tool that estimates how much traffic, revenue, and leads marketers can recover by implementing a […]

What happens if you stop doing SEO?

What happens if you stop doing SEO?

Often, businesses want to stop and start SEO. Some feel that taking a break won’t cause any issues. But when a client suggests taking a break, you can explain the details of what will happen. If you stop posting content correctly When you stop publishing content, the following things happen: You stop targeting new terms consistently. This results in fewer new keyword rankings and new traffic. You stop creating new pages that can be linked to, and the number of links you earn goes down. You stop capturing new visitors to add to your remarketing audiences, email list and push notification list. You stop generating content that can be used […]

The Death of the Third-Party Cookie: What Marketers Need to Know

The Death of the Third-Party Cookie: What Marketers Need to Know

What do marketers and Sesame Street monsters have in common? They LOVE cookies. For years, we’ve been using them to track our website visitors, improve the user experience, and collect data that helps us target ads to the right audiences. We also use them to learn about what our visitors are checking out online when they aren’t on our websites. But the way we use cookies could change dramatically with Google’s announcement that it will phase out the third-party cookie on Chrome browsers by 2022. A Google blog post announcing the phaseout explains, “Users are demanding greater privacy–including transparency, choice, and control over how their data is used–and it’s clear […]

5 Things I Learned About Product (and People) Management This Year

5 Things I Learned About Product (and People) Management This Year

This last year has been a blur. At the start of 2016 I was working in Product Management at Twitter, and then I moved to the other side of the world to work at Atlassian in Sydney, Australia. Despite the massive geographic and timezone change, I’ve learned a lot from both places about being a better product manager. These lessons are based on my own experiences and feedback from managers, peers, and direct reports. I can’t thank these individuals enough for taking the time to share this feedback with me, as it’s the most valuable information I, (and anyone for that matter) can use to grow as a product manager. […]

Google unleashed the Panda algorithm 9 years ago today

Google unleashed the Panda algorithm 9 years ago today

Nine-years ago today, February 24, 2011, may have been one of the most memorable days for an SEO in their SEO career. It was the day Google released an algorithm update that was later to be known as the Google Panda update. February 24, 2011. That was the date, February 24, 2011, where 12% of Google’s search results were changed with the click of a button. Google told us this update aimed to drop the rankings of sites that had “low quality” and “shallow” content. It had a massive impact on sites making a lot of money through Google search and changed the way content was written on web sites […]

Video: Dixon Jones on building tools for the SEO industry

Video: Dixon Jones on building tools for the SEO industry

I had the honor of having Dixon Jones stop by my office and sit down and talk search. Dixon has a rich history in the search space, dating back to the 90s and still one of the most active members in the search community over 20-years later. Dixon and I spoke about a lot of topics including: The old days of Frontpage website development and doing SEO for those sites. He started his own search marketing agency, Receptional, in the late 90s that is still going strong. He helped grow one of the most popular SEO toolsets, Majestic. Now he is working on a new toolset named InLinks. We also […]

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

LinkedIn Lets Users Showcase Samples of Work on Their Profiles via @MattGSouthern

ADVERTISEMENT A new addition to LinkedIn profiles will allow users to highlight samples of their work for others to see. In this new ‘Featured’ section, users can include work samples such as: LinkedIn posts that you’ve created or re-shared. Articles that you’ve authored and published on LinkedIn. Links to external websites, for example your personal blog or portfolio. Media that you can upload, for example your images, documents, presentations, and videos. The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups. Users can add work samples to the new Featured section on either desktop […]