Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

Facebook Sets Deadlines for Advertisers to Comply with New Requirements for Housing, Credit and Employment Ads

After initially announcing its coming changes to its ad targeting options for housing, credit and employment ads back in March last year, then re-iterating those updates and requirements in December, Facebook has this week set two definitive deadlines for advertisers to comply with its new requirements, particularly related to those utilizing Facebook’s Marketing API – i.e. those buying Facebook ads through third-party platforms and tools. To recap, Facebook’s new ‘Special Ad Category’ changes, which came about as the result of agreements with leading civil rights organizations, in response to concerns about Facebook’s ad targeting tools, will mean that: Any advertiser looking to run housing, employment or credit ads will no longer […]

2019 Gaming on Twitter [Infographic]

2019 Gaming on Twitter [Infographic]

Gaming is now a huge business, with the gaming sector set to be worth close to $200 billion by 2022. Its influence can be felt all across the web – according to research, some 18% of all English-language videos posted by popular YouTube channels are related to video games or gaming, while five of the top ten highest-earning YouTubers of 2019 mostly share gaming-related content. If you’ve not considered gaming to be a real ‘thing’, or gaming to be a competitive sport, it could be time to re-evaluate your thinking – while for marketers, the rise of gaming also opens up a range of opportunities for brand awareness, promotion and […]

TikTok’s Testing a New Music tab on Selected Artist Profiles

TikTok’s Testing a New Music tab on Selected Artist Profiles

Music has been key to TikTok’s rise, and the short video app is now testing out a new way to improve music discovery, with artists’ songs listed on selected, verified musician profiles. As you can see in this example, shared by social media expert Matt Navarra, the new test sees a third ‘music’ tab added to artist profiles. Tap on the music note icon to the left, and you’ll see a listing of all of the artists songs that are available in the app. Users can then tap through to use these songs in their own videos. It seems like a fairly logical, simple addition for TikTok, which will, as noted, assist […]

5 Habits for Successful Social Media Managers in 2020

5 Habits for Successful Social Media Managers in 2020

The social media landscape is changing so rapidly, and over time, it’s getting harder and harder to build an effective, engaged digital community, even in our hyper-connected world. Three billion people – around 40% of the world’s population – now use social media, spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. As an example of the true scope of that activity, there are currently around half a million tweets and Snapchat photos shared every minute. And not only are social media usage rates showing no sign of slowing down, but it’s also now evolving so quickly that the tactics of yesteryear, even yesterday, […]

Is Your LinkedIn Content Strategy Making You Look Desperate?

Is Your LinkedIn Content Strategy Making You Look Desperate?

Lately, the quality of posts on LinkedIn shifted significantly, and it’s affecting the reach and engagement of those posts. If you’re like many B2B professionals on LinkedIn, you’ve probably noticed that this change hasn’t been for the better. But seeing the shift, you may also have subsequently questioned your own approach, and even taken measures to tap into the same, in order to recapture more views and engagement with your own updates. The problem is, those measures may be hurting you more than helping. In some cases, they may even make you look desperate (ouch, that’s not ideal for a professional). Those desperate posts may also be contributing to further […]

How to Find Freelancers for Your Business

How to Find Freelancers for Your Business

Finding and working with freelancers can seem like a rollercoaster ride. It’s often a game of email tag, trying to find the perfect person with the right experience and rates for your business. And now, the market has finally realized what great freelancers (and editors) knew all along: Freelancers may be a dime a dozen, but a good one — who can not only do their job, but is also reliable — is one in a million. And absolutely worth the money. So where do you find these freelancers? And once you find them, how do you lead them to create amazing, scalable content? Below, let’s review where and how […]

Google Assistant Now Has 500 Million Users Worldwide via @MattGSouthern

Google Assistant Now Has 500 Million Users Worldwide via @MattGSouthern

Google announced today that 500 million people are now using Google Assistant across smartphones, TVs, smart home devices, and other gadgets. That figure represents the number of people using Google Assistant each month, a metric which Google has never previously revealed. While half a billion is a considerable number of monthly users, recent data indicates Google Assistant is trailing behind Apple’s Siri and Amazon’s Alexa. A study published last month reports Google Assistant holds 9% of the virtual assistant market. In comparison, Apple’s Siri holds 35% marketshare worldwide. Though it’s important to keep in mind marketshare takes into account just the install base, not how many people are using the […]

What Is the Best Way to Track Organic Conversions? via @tonynwright

What Is the Best Way to Track Organic Conversions? via @tonynwright

Editor’s note: “Ask an SEO” is a weekly column by technical SEO experts Shelly Fagin, Ryan Jones, Adam Riemer, and Tony Wright. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! This week for “Ask An SEO”, we have a question from Francesca. She asks: “What is the best way to track organic conversions? Which tool/method?” This seemingly simple question has a lot of answers. And as with many questions surrounding SEO, the overarching answer is – it depends. On the surface, measuring organic conversions is pretty straightforward. Most SEO professionals use Google Analytics to track conversions. […]

The Ultimate Guide to LinkedIn Company Pages

The Ultimate Guide to LinkedIn Company Pages

In November 2018, LinkedIn launched LinkedIn Pages. This launch provided a new way for consumers to discover and vet their favorite businesses — and for businesses, organizations, and institutions to connect with their audiences. A lot happens on LinkedIn. People post updates, professionals seek new jobs, salespeople pitch prospective customers, and LinkedIn members of all kinds connect, chat, and build relationships. With almost 600 million members, this level of activity comes as no surprise. LinkedIn Company Pages provide a unique way for your organization to stand out from the noise — important noise, but noisy nonetheless. We developed this guide to help you get started.   LinkedIn Company Pages were […]

5 Biggest Link Building Misconceptions That Keep Coming Up via @alextachalova

5 Biggest Link Building Misconceptions That Keep Coming Up via @alextachalova

A few months ago, I was speaking at a big, well-known digital marketing conference. Apart from me, there were several other popular link builders speaking, some of which also run paid courses. One of those experts shared a case study on how he had generated NNN links and got a solid growth of organic traffic to his site. At a Q&A session, he was asked how he had managed to persuade so many people to give him a link. His answer was: “People were happy to give us a link because we promoted their content on our social media channels.” At first, I thought that I misheard the guy because […]