The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

The Most Effective Off Page SEO Techniques to Improve Your Google Rankings [Infographic]

Published Jan. 12, 2020 Are you looking for ways to improve the ranking search rankings of your website pages and posts? Want to optimize your off-page presence using the most powerful link building techniques? The team from SEMrush share their most effective link building techniques in this infographic. Here are the top five from their list: Guest posting Replicating competitor’s backlinks Resources and links list pages Business directories and local citations Broken backlinks Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Content Marketing Digital Strategy

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

New Report Finds Pay Gap Disparity Between Male and Female Influencers on Instagram

The gender pay gap has been a key focus of many debates and academic reports for many years, and as society evolves, you would expect – or maybe hope – that more modern industries, particularly hyper-modern shifts like influencer marketing, are not seeing the same levels of disparity. But evidently, such gaps do remain. A new report from influencer analytics company HypeAuditor has found that, on average, male influencers on Instagram are earning more than female influencers, with the gap between each rising significantly in higher audience tiers. For its report, HypeAuditor conducted a survey of more than 1, 600 influencers from over 40 countries, giving its researchers a broad spectrum of […]

Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops

Instagram Adds New Boomerang Modes and Capability to Trim Boomerang Loops

Instagram has added some new options to its Boomerang camera mode for Stories, including ‘SloMo’, ‘Echo’ and ‘Duo’ variants. The new options add more ways in which you can use the Boomerang mode to liven up your Instagram Stories. In addition to this, Instagram has also added capacity to ‘trim and tweak’ your Boomerang loop (visible in the second screenshot in the example above) in order to better control your final clip. The new Boomerang modes and the trimming option were first spotted in testing by reverse engineering expert Jane Manchun Wong back in August and November respectively. Wong’s initial discovery of the new Boomerang modes identified six specific options […]

Facebook’s Updated Desktop Layout is Now Appearing for More Users

Facebook’s Updated Desktop Layout is Now Appearing for More Users

In what feels a little like deja-vu, Facebook has this week confirmed that more users will now start seeing its new-look desktop layout, which includes tabs along the top of the screen, and a more compressed view. We actually reported back in September that more people were getting access to this new desktop presentation style, which Facebook first announced in May last year. It seems odd that it’s taking such a long time to make its way through the implementation pipeline, but Facebook is taking a slow and cautious approach, which includes asking those who have been granted access to the new format for their feedback on possible improvements as […]

Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform

Reddit Bans Deceptive Misrepresentation, Including Deepfakes, on its Platform

In yet another indicator of the potential rise of deepfakes as a weapon of misinformation, Reddit has this week updated its guidelines to outlaw the use of deceptive impersonation within its app, with specific mention of deepfake content. As per Reddit: “We’ve been doing significant work on site integrity operations as we move into 2020 to ensure that we have the appropriate rules and processes in place to handle bad actors who are trying to manipulate Reddit, particularly around issues of great public significance, like elections. To this end, we thought it was time to update our policy on impersonation to better cover some of the use cases that we […]

DuckDuckGo is Now a Default Search Engine Option on Android in the EU via @MattGSouthern

DuckDuckGo is Now a Default Search Engine Option on Android in the EU via @MattGSouthern

DuckDuckGo will soon be offered as an option for default search engine on Android devices across the EU. European regulators are forcing Google to present Android users with the option to choose their own default search engine. The option to choose default search providers has always been available on Android devices, but it’s something users would have to seek out on their own in the settings menu. Google’s previous practices of setting itself as the default search provider on its own operating system was ruled illegal under EU antitrust rules. As a result, Google was hit with a record-breaking $5 billion fine. Now, Google has to change its practices and […]

Facebook is Preparing to Launch a Desktop Redesign to All Users via @MattGSouthern

Facebook is Preparing to Launch a Desktop Redesign to All Users via @MattGSouthern

ADVERTISEMENT Facebook is planning to roll out a redesign of its desktop website to all users before this spring. The redesign is the same one that was talked about as far back as April 2019, which means it could end up being in testing for a full year before Facebook rolls it out to everyone. Currently, a limited number of Facebook users have been granted access to the redesigned desktop site on an invite-only basis. In a statement provided to Cnet, Facebook confirms the redesign will soon be more widely available. What to Expect in Facebook’s Desktop Redesign The company describes the redesign as a “fresh, simple Facebook” which makes […]

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

Yelp cracks down on ‘review rings’ as Google continues to see widespread mapspam

Locksmiths has always been a troubled category on Google. For years, honest local locksmiths have been crowded out by fake listings and fabricated reviews. Every so often an article calls that to our collective attention. Sprawling network of fake locations. Most recently, the CBC investigated the category and found “a sprawling network of fake locations and fake five-star reviews cluttering local Google Maps in the Greater Toronto Area.” Google has pledged to address the issue in response. In June 2019, a wide-ranging Wall Street Journal piece alleged that “millions of business listings on Google are fake” in an article that got considerable attention. In response, Google detailed how it fights […]

Google Ads testing custom dimensions to enable reporting based on your business structure

Google Ads testing custom dimensions to enable reporting based on your business structure

If you manage large or complex accounts or have extensive campaign naming taxonomies, Google Ads custom dimensions might help simplify your reporting efforts and campaign naming systems. What are custom dimensions? Not to be confused with custom dimensions in Google Analytics, custom dimensions in Google Ads allow you to append annotations to your campaigns to report on categories and subcategories aligned with your business structure and goals. For example, you could set up and run custom dimensions to see aggregated campaign performance by product line and department. It’s in beta now and accessible from the “Tools” dropdown in Google Ads when enabled. Screen capture provided by Steven Johns. Why we […]