Surprising Facts About E-A-T via @martinibuster

Surprising Facts About E-A-T via @martinibuster

Google has recommended that publishers review their quality raters guidelines to know what Google wants. The SEO industry responded by picking it apart for clues to Google’s algorithm. Here’s why everything you’ve read about E-A-T may need an update. What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trustworthiness.  The concept of E-A-T was created to give 3rd party raters the same method for judging search results. There are no actual patents or research papers that establish those three concepts (expertise, authoritativeness, trustworthiness) as actual metrics or ranking factors. Links and Authority There are real factors like LINKS that have traditionally been used to establish expertise and authority as well […]

Facebook Announces New Policy to Crackdown on Manipulated Media

Facebook Announces New Policy to Crackdown on Manipulated Media

With other social media platforms looking at how they can utilize manipulated media for features, including deepfakes, Facebook has announced the first iteration of its policy to stop the spread of misleading fake videos, as part of its broader effort to pre-empt the potential rise of problematic deepfake videos. Facebook says that it’s been meeting with experts in the field to formulate its policy, including people with “technical, policy, media, legal, civic and academic backgrounds”. As per Facebook: “As a result of these partnerships and discussions, we are strengthening our policy toward misleading manipulated videos that have been identified as deepfakes. Going forward, we will remove misleading manipulated media if it meets […]

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

YouTube Implements New Restrictions on Data Collected from Videos Aimed at Children

As we settle into the new year, YouTube has issued a reminder that its new restrictions on data collection from videos aimed at children are now coming into effect. Originally announced in September, the new measures aim to better protect younger users by removing data targeting features on videos identified as being aimed at kids – as explained by YouTube: “Starting in about four months, we will treat data from anyone watching children’s content on YouTube as coming from a child, regardless of the age of the user. This means that we will limit data collection and use on videos made for kids only to what is needed to support the […]

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

Tumblr Launches New Digital Literacy Program as Platforms Seek to Address Misinformation

With the 2020 US Presidential election looming, fake news and misinformation, and its spread, particularly via social networks, is again going to be a key element of concern. But it’s also not one that can be easily addressed. As we reported recently, while fake news has been a key point of focus in many discussions, removing clearly fake reports may not actually have much impact, as a lot of online tribalism and argument is less inspired by obviously fake information, and more amplified by misrepresentation, skewing news reports and their elements in a certain way, in order to drive clicks. So what can we do? How can we ensure that […]

Twitter Officially Launches its ‘Promoted Trend Spotlight’ Ad Option

Twitter Officially Launches its ‘Promoted Trend Spotlight’ Ad Option

After months of testing, Twitter is now officially launching its new ‘Promoted Trend Spotlight’ ad unit, which will enable brands to take up to top section of its Explore tab, a prime placement opportunity for major brand awareness campaigns. Twitter first started testing Promoted Trend Spotlight ads back in July 2018, shortly after the launch of its redesigned Explore tab. It’s taken some time for Twitter to roll the option out beyond its initial test group (selected advertisers in the US, UK and Japan), but now, the Promoted Trend Spotlight option will be made available to brands in the US, the UK, Japan, Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, […]

Facebook Updates its ‘Privacy Check-Up’ Tool to Clarify Which Elements You Can Control

Facebook Updates its ‘Privacy Check-Up’ Tool to Clarify Which Elements You Can Control

Facebook has announced a refresh of its ‘Privacy Check-Up’ tool, which highlights how your personal data is being, or can be used and displayed by Facebook, and what you can do to limit exposure of your personal information. Facebook semi-regulary prompts users to clarify their data settings via Privacy Check-Up posts which appear in the News Feed – and now, with this new format, it should be easier than ever for people to understand each element, and how it applies to their Facebook information. The new Privacy Check-Up has been split into four distinct sections, with clarified language around each aspect: Each section includes an overview of your personal information […]

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

How Social Media Influencers Can Impact Your Customers’ Purchase Decisions

If you haven’t heard, social media influencers now play a pivotal role in marketing for a wide range of brands. Whether it’s endorsing a skincare product, a luxurious handbag, a new model SUV or even the latest knitting accessory, there’s a digital influencer for every product, and increasingly, more businesses are joining the influencer marketing bandwagon as a means to improve their marketing and outreach strategies. But how do influencers actually ‘influence’, and subsequently guide people’s purchase behavior? While the concept of influencer marketing, in its modern, digital evolution, is still relatively new, as with all consumer marketing processes, the underlying drivers relate to fundamental human motives. The most notable of […]

30 Days of Social Media Content Calendar [Infographic]

30 Days of Social Media Content Calendar [Infographic]

Struggling to come up with social media post ideas? It’s one thing to be aware that you should be active on social channels to help maximize brand awareness, but its another to be able to keep churning out relevant, valuable content every other day – while also working to run a business. If you’re finding it difficult to come up with content inspiration, this calendar listing from Websites 4 Small Business might help. The calendar provides a new content prompt for 30 days (well, 29, as ‘Behind the Scenes’ is listed twice) – which doesn’t necessarily mean that you need to be creating and posting new stuff every single day. But […]

YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue via @MattGSouthern

YouTube’s COPPA Changes Begin Today, Possibly Affecting Creator Revenue via @MattGSouthern

ADVERTISEMENT Starting today, YouTube is rolling out privacy changes which are likely to affect ad revenue for some creators. As per the Children’s Online Privacy Protection Act (COPPA), companies are not allowed to collect data from children under the age of 13. Google is no exception to following these regulations, but it has not been in compliance thus far. In response to Google’s non-compliance, the company received a significant fine from the Federal Trade Commission (FTC) in September 2019. Google also agreed to implement a number of changes to appease federal regulators, which are rolling out now. Here’s What’s Changing Targeted ads will no longer be served alongside videos designated […]

Google’s John Mueller: Our SEOs Have it Harder Than Others via @MattGSouthern

Google’s John Mueller: Our SEOs Have it Harder Than Others via @MattGSouthern

Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants to work at Google one day in an SEO position. The original poster of the thread asked for guidance in achieving such a role. Mueller responded to the thread stating that there are, in fact, SEOs at Google. He goes on to say that SEOs don’t have it easy at Google, and may even have it harder than other SEOs. “We do have SEOs at Google :). Like any bigger company, it’s not easy to do SEO for our properties, […]