Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook Won’t Fact-Check Political Ads, But it is Adding More Controls for Users

Facebook isn’t changing its stance on political advertising. The Social Network has been listening to the criticisms of its position on political ads and not subjecting them to fact checks, it’s observed the decisions from Twitter and Google to put increased limits, even outright bans, on campaign advertising on their networks. But Zuck and Co. aren’t shifting. They’re not changing their minds on this. But they are looking to give users more control over the ways in which they can be targeted by advertisers, including political campaigns, as well a new option to see fewer political ads in their feeds, if they so choose. Facebook’s latest update on the political ad […]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

47 Influencer Marketing Stats & Facts to Guide Your 2020 Marketing Strategy [Infographic]

Published Jan. 10, 2020 Are you considering utilizing influencers as part of your 2020 marketing strategy? Just getting started with an influencer marketing campaign for your business? The team from Milkwhale share the stats you need to know in this infographic. They break things down as follows: Influencer marketing and businesses Platforms for influencer marketing The impact on consumers Major influencer industries and niches Influencer marketing vs traditional marketing Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Digital commerce: Microsoft Advertising’s PromoteIQ integration is now in beta

Retail has become a significant focus of Microsoft’s efforts to support companies’ digital transformation. It bolstered the promotion and advertising segment of its tech stack for retail with the acquisition of vendor marketing platform PromoteIQ in August. Now, the awaited integration with Microsoft Advertising is in beta, Microsoft announced Thursday. The company is also starting to make its new on-site search product Microsoft Bing for Commerce available to retailers. Microsoft PromoteIQ. The commerce marketing platform, now dubbed Microsoft PromoteIQ, enables retailers to build out and control their own digital vendor marketing programs for brands selling on their sires. Retailers can configure a broad range of native ad placements and products […]

Intro to Python – Whiteboard Friday

Intro to Python – Whiteboard Friday

Python is a programming language that can help you uncover incredible SEO insights and save you time by automating time-consuming tasks. But for those who haven’t explored this side of search, it can be intimidating. In this episode of Whiteboard Friday, Britney Muller and a true python expert named Pumpkin offer an intro into a helpful tool that’s worth your time to learn.   Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hey, Moz fans. Welcome to another edition of Whiteboard Friday. Today we’re talking all about introduction to Python, which is why I have a special co-host here. She […]

Conductor launches SEO services marketplace for Searchlight users

Conductor launches SEO services marketplace for Searchlight users

SEO technology firm Conductor is out with a new marketplace in its Searchlight platform. Agency and corporate customers can request managed services directly within the platform interface. The goal is to help alleviate some of the work for SEOs and make SEO tasks more accessible for marketers juggling SEO as just one of the channels they’re tasked with running. Marketplace. With the new Marketplace solution, marketers can request analyses, educational materials, content briefs and more from Conductor’s team of success managers. “This is a way to streamline a lot of the grunt work of SEO and also make it more accessible to those without an SEO background,” Conductor VP of […]

Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven

Do You Really Want a 100% Google Ads Optimization Score? via @GrpTwentySeven

It isn’t unusual for companies to offer free online PPC analysis tools. So perhaps it isn’t surprising that Google itself got into that game in 2018. Google Ads has a built-in feature that provides users with an optimization score and recommendations to improve it. This sounds good in theory. But what would happen if you applied Google’s recommendations across the board? This question came up recently when a client came to us with a new goal. He wanted to get his Google Ads optimization score to 100%. This isn’t something we typically hear from clients. We cautioned him that we would need to go slow. His account has over 200 […]

Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim

Marketing’s Top Tools: Guilt, Shame & Fear via @beanstalkim

ADVERTISEMENT When we think of marketing tools, we tend to think of those we use to help us report, crawl, manage, communicate, and otherwise make our daily jobs easier as online marketers. Tools like Screaming Frog or Search Console likely spring to mind if asked what your favorites are. Arguably more important though are the tools we use to convince consumers and decision-makers to purchase the goods and services we’re marketing: emotions. There are the positives. The promise of reward. The good feeling of doing the right thing. But more powerful are those we generally think of as the negative emotions – chief among them are shame, guilt, and fear. […]

Marketers Deserve Enterprise Software That Doesn’t Suck

Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky” “So hard to use” “This makes my head hurt” “The product feels like it was built without any customers in mind” Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2. The general consensus? Their software sucks. Really sucks. How is this still the case in 2020? We live in an age of artificial intelligence, autonomous vehicles, and augmented reality. We are awash with incredibly advanced technology. But marketers still can’t find an enterprise software solution that doesn’t make their head hurt. As far […]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

B2B Paid Advertising in 2020 with Greg Finn [PODCAST]

Podcast: Download Subscribe: Apple Podcasts | Android | For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top paid search strategies that B2B companies need to focus on in 2020. How did you get into doing B2B paid search marketing? Greg Finn (GF): I started back in 2004, 2005 with Overture which was Yahoo system back at the time. Through various travels and positions, [I] ended up trying to figure out what worked the best for each different vertical basically and that led through paid social. But I think the one […]

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

DuckDuckGo, Info.com crowd out Bing in Google’s Android search options

Google has announced which search engines will appear on its default search provider screen for Android users in the EU. Bing will appear as an option in the United Kingdom only, while DuckDuckGo and Info.com will appear alongside Google in all 31 EU territories, The Verge first reported Thursday. Why is Google doing this? The Android search choice screen is part of Google’s efforts to comply with the European Commission’s July, 2018 antitrust ruling. An example of the search choice screen. Source: Google. How it works. Beginning on March 1, the search choice screen will be shown to users in the EU who are setting up their Android devices for […]