Businesses Still Can’t Nail Effective Communication [New Data]

Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success. Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers. And yet, counterintuitively, with more technology available than ever before, new data published by Project.co reveals that businesses are struggling as much as ever to effectively communicate. For instance, while 89% of people believe that effective communication is extremely important, only 17% of people believe their own business’ communication is excellent. (In fact, 8 out of 10 say it’s average or even poor.) People know the stakes are high here. But still, they can’t get things […]

Google Discover: What It Is and What Marketers Need to Know

Google Discover: What It Is and What Marketers Need to Know

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. But, despite Google Discover’s effectiveness in pulling in mobile traffic, a lot of marketers still don’t know what it is or how it can be leveraged in the online marketing world. In this blog post, I’ll explain what Google Discover is, why marketers need to know about it, and how you can increase the chances of your content getting highlighted on the platform. After the […]

The dangers of misplaced third-party scripts

The dangers of misplaced third-party scripts

I was recently helping one of my team members diagnose a new prospective customer site to find some low hanging fruit to share with them. When I checked their home page with our Chrome extension, I found a misplaced canonical tag. We added this type of detection a long time ago when I first encountered the issue. What is a misplaced SEO tag, you might ask? Most SEO tags like the title, meta description, canonical, etc. belong in the HTML HEAD. If they get placed in the HTML BODY, Google and other search engines will ignore them. If you go to the Elements tab, you will find the SEO tags […]

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

The 3 Biggest Benefits & Disadvantages of Bidding on Competitors in Paid Search (3 Examples)

Bidding on competitor keywords has become common practice for PPC advertisers because when done correctly, it can significantly increase brand awareness, traffic, and even customer acquisition. After all, if someone is looking for your direct competitor’s products or services, they’re likely interested in yours, too. But, if you’re not careful, you could end up worse off than you started, with a low CTR, a worse Quality Score, and more expensive ads. So rather than blindly jumping into competitor targeting, let’s first take a look at what it is, the pros and cons, and some examples to help you decide whether or not you should bid on competitor keywords. What is […]

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

Twitter Provides a First Look at Coming Feature Which Will Enable Users to Limit Who Can Reply to their Tweets

In October last year, as part of an interview with The Verge, Twitter’s head of product Kayvon Beykpour noted that he and his team were investigating the potential of a new capability which would enable users to restrict the audiences of their tweets. As part of a broader discussion about the rise of ephemeral messaging, and its potential for Twitter, Beykpour, noted that: “I’m very interested in exploring how we might give customers more control. Where ephemerality is just one of those dimensions, I think there are other dimensions that, while we can get excited and talk about ephemerality because there’s lots of other standards of how other apps do this, I […]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Who’s Complaining, and What Are the Most Common Reasons for Calling Out Businesses on Social? [Infographic]

Social media has given everybody a voice, and increasingly, people are using that to share their opinions about everything – from politics, to TV shows, to the latest sports event. And most notably, in a marketing context, they’re also sharing insights into their varying brand experiences, both positive and negative. No doubt you’ve seen plenty of brand complaints and criticisms via tweet and post – but what are people most likely to take to social to complain about, and on which platforms are they more likely to do it? That’s the focus of this new study conducted by the team from WhoIsHostingThis?. They recently surveyed more than 1,000 people to […]

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook Will Crackdown on Fake Review Sellers Following Push from UK Regulators

Facebook has vowed to take more action in removing fake reviews and fake review sellers from its platform after the UK Competition and Markets Authority (CMA) issued a warning to both Facebook and eBay over the impacts of allowing the online fake review marketplace to thrive. As reported by TechCrunch, last June, the CMA warned both companies that they needed to take more action to prevent the sale of fake reviews on their platforms. As per the CMA’s statement: “The Competition and Markets Authority has found troubling evidence that there is a thriving marketplace for fake and misleading online reviews. After web sweeps performed in the period November 2018 to June 2019, […]

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Facebook Outlines New ‘Video Traffic Source Insights’ and Provides Video Tips

Back in November, Facebook announced a coming new addition for its Creator Studio dashboard called ‘Traffic Source Insights’ which would provide a more direct overview of video watch time and retention metrics within four separate audience categories – ‘Followers’, ‘Shares’, ‘Recommended’ and ‘Paid’. These new insights provide more specific perspective into who, exactly, is watching your Facebook video content, thereby giving you more guidance as to where you should be focusing in order to improve your performance, dependent on your goal/s. This week, Facebook has announced that Traffic Source Insights is now being rolled out within Creator Studio, while it’s also provided some new tips on how to use this data, along […]

TikTok Adds New Rules to Ban Harmful Misinformation in the App

TikTok Adds New Rules to Ban Harmful Misinformation in the App

With discussion around misinformation on social media set to ramp up yet again as we head towards the 2020 US Presidential Election, rising video app TikTok has this week announced a new revision of its Community Guidelines, which includes a specific section that outlaws the sharing of misinformation within the app. As explained by TikTok: “The Community Guidelines we’ve published today give users far more detail than previous versions. […] Users will also notice that we’ve grouped violations into 10 distinct categories, each of which includes an explanation of the rationale and several detailed bullet points to clarify what type of misbehavior would fall into that category. These changes offer clarity […]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

100 Remarketing Stats to Guide Your Paid Advertising Strategy in 2020 [Infographic]

Published Jan. 9, 2020 Are you considering implementing a remarketing campaign in 2020? Want to know how to get more ROI from your paid advertising strategy? The team from Digital Marketing Jobs share the stats you need to know in this infographic. They break things down as follows: Why marketers need remarketing How remarketing works The different types of remarketing Remarketing performance by sector Remarketing and social media Check out the infographic below for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing