Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying “he’s wired in” or “they’re wired in” over and over again in reference to people coding intensely with their headphones on. Not knowing anything about programming, I always imagined that being “wired in” meant the programmers were somehow listening to the computers, or that they were connected to the code somehow … or something weird that us non-programmers would never understand. Turns out it just meant they were concentrating really hard with headphones on. Well, good thing I never hypothesized out loud. We all misinterpret some of the techy terms […]
You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In this fan favorite Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Plus, don’t miss our upcoming webinar on Wednesday, March 11: Competitive Analysis for SEO: Size Up & Surpass Your Search Rivals presented by Director of Growth Marketing Kelly Cooper. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to […]
Google’s John Mueller advises against creating too many pages in multiple lanaguages, unless it’s absolutely necessary. The post Google’s John Mueller Cautions Against Overuse of Multi-Language Content via @MattGSouthern appeared first on Search Engine Journal.
Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The post Google to Highlight Image Licensing Information in Image Search Results via @MattGSouthern appeared first on Search Engine Journal.
ADVERTISEMENT If you think you missed the opportunity to join the Snapchat craze, it’s not too late. As of Q1 2019, the social media app has over 190 million daily active users with 80 million of those users in North America. So while others might not be talking about the photo and video messaging app as much as they used to, Snapchat is still a “big deal”, especially if your target audience is aged 13 to 24 years old. On average, Snapchatters use the app over 20 times a day, and spend a daily average of 30 minutes on the app, resulting in 3 billion Snaps created daily. With all […]
Podcast: Download Subscribe: Apple Podcasts | Android | For this week’s edition of the Search Engine Journal Show, we have a special episode. It’s me Greg Finn, a co-host over at Marketing O’Clock on the SEJNetwork, taking a crack at the first-ever pod panel here on the Search Engine Journal Show. Together with Andrea Cruz, Digital Marketing Manager at KoMarketing, and Sam Ruchlewicz, Vice President, Digital Strategy & Data Analytics at Warschawski, we’re going to talk about what the Google Partners changes mean for agencies and clients. Why Are We Here? The new Google Partners changes were first announced on February 12 and updated again on February 14 with little […]
Google webmaster trends analyst John Mueller is planning to investigate a particular link building practice and is seeking assistance from SEOs. Aleyda Solis started a thread on Twitter bringing attention to a deceitful form of link building that has been popping up. The tactic involves an individual claiming to own an image used in an article and demanding credit in the form of a backlink. Solis explains how this happened to her, and that the image in question couldn’t possibly belong to the person she received an email from. “Today, when checking the @remotersnet email I see we had a message from someone saying we had used their image in […]
Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for licensable images. Google will also be supporting the IPTC metadata standard. Content creators and distributors will be able to include the licensing information for pictures on their site, and it will be reflected on Google Images.” What is looks like. Here is a screen shot that shows the licensable label or badge in the […]
New year, new platform! I think we’re all pretty immune to the general announcement of a new advertising option anymore, it’s all about the three follow up questions: How much? (CPC, commission, minimums) What will I get for it? (revenue, sales, volume) Is it worth testing now or waiting? (Because you know you’re going to test it, it’s just a matter of when.) Well, good news, it’s not my first rodeo either. Let’s walk through what’s up with Walmart and how you can take advantage of the giant retailer’s latest ecommerce offering. First, let’s set the stage a little – context is king after all. There’s pretty much not a […]