7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)

7 Ways You Can Use AMP for Ecommerce to Generate More Sales (Examples)

Slow web pages make for low conversion rates. Research has shown that even a 100ms slowdown in load time can affect conversions on a web page. Ultimately, users don’t want to wait. It’s that truth that set Google out to speed the mobile web with Accelerated Mobile Pages years ago. And though the AMP framework has grown capable of accommodating a variety of web pages across a variety of verticals, some still believe AMP can’t speed much beyond a static web page. Today, though, AMP is capable of serving dynamic content, checkout pages, entire websites, and even progressive web with its lightweight framework. As a result, brands are increasingly turning […]

12 Benefits of Email Marketing Your Marketing Team Must Know

As a marketer, you might’ve heard coworkers talking around the watercooler about how email marketing is dead. It’s been a common concern for many marketing departments. Well, I’m here to let you know that you don’t have to worry because email marketing is still going strong. In fact, 40 percent of B2B marketers say email newsletters are most critical to their content marketing success, and 73% of millennials prefer communications from businesses to come via email. Furthermore, 99% of consumers check their email every day and it is by far the preferred way to receive updates from brands. As marketers, we can’t ignore these statistics. That’s why it’s important to […]

6 Advertising Tips to Draw Customers In

6 Advertising Tips to Draw Customers In

Today, I was scrolling the Bon Appetit website, and by the end of my visit, I’d signed up for their newsletter. When I saw their newsletter advertisement, it was so effective that I just couldn’t help myself. Good ads get consumers to stop and stare. Effective ads inspire engagement. And when I saw this, I stopped scrolling, laughed, and typed in my email: Source This ad successfully combines humor and relatable language to compel me to subscribe — additionally, it solved a “problem” (learning how to cook pasta) I didn’t know I had. Those are three elements of what can make an amazing ad. Oftentimes, marketers assume a good ad […]

Google Patent May Explain How Sites are Ranked via @martinibuster

Google Patent May Explain How Sites are Ranked via @martinibuster

Bill Slawski wrote about a Google patent that seems to explain what happened in the poorly named Medic update. Bill said that the scope is wider than just medical sites. The patent may show why some sites can’t rank. Caveat About Patents It’s important to note that Google does not often confirm whether an algorithm described in a patent is in use.  This patent may or may not be used in Google’s algorithm. What is Google’s Patent About? The patent describes a way to divide search queries and search results by topic. This is a similar approach to the link distance ranking algorithms that divide the map of the Internet […]

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

Competition forces retailers to rethink the role of branded, non-branded and trademark traffic

When it comes to Google Ads, most retail marketers are interested in a single KPI – return on ad spend. To increase ROAS, some marketers devote the majority of their ad spend to high-converting, branded traffic. While a focus on efficiency still serves retail marketers well today, it’s more difficult to improve ROAS than ever. That is because investing primarily in low-funnel, branded traffic limits reach to the shoppers who already know your brand. This customer pool is both finite and shrinking. Google Ads is also saturated with competition and constantly changing. Players including Amazon and Walmart are buying up the SERP and often outbid other retailers on their most […]

Reddit Releases 2019 Transparency Report

Reddit Releases 2019 Transparency Report

Reddit has published its latest transparency report, which details all the content removals and enforcement actions that the platform has taken over the last year. As an overall summary of the key notes, Reddit says that it: Removed 53M pieces of content in total, mostly for spam and content manipulation (e.g. brigading and vote cheating), exclusive of legal/copyright removals, which we track separately. Removed​ 222k pieces of content, 55.9k accounts, and 21.9k subreddits for Content Policy violations Quarantined 256 subreddits​​ “Quarantined” communities, it’s worth noting, are subreddits which don’t necessarily break the platform’s rules, but have been found to be sharing highly offensive or misleading content. Quarantined communities display a warning which requires users to […]

6 Ways to Use Quora to Boost Your Marketing Efforts

6 Ways to Use Quora to Boost Your Marketing Efforts

Quora may not be the best known social media platform, but its unique use case, and growing community, can make it a great resource for researching and improving your campaigns – or conducting Quora ad campaigns in their own right. Quora currently sees over 300 million monthly unique visitors, which is on par with Pinterest and Twitter, while its focus on providing answers can help in your research and outreach efforts. And with potential exposure to so many users, that can have significant value – here’s a look at six ways that marketers can leverage Quora to improve their strategic approach. 1. Content Research Quora is a hidden gem for those […]

How Marketers Are Working With Influencers in 2020 [Infographic]

How Marketers Are Working With Influencers in 2020 [Infographic]

As the influencer marketing industry matures, it’s fascinating to see the relationship between brands and creators also evolve in-step. With new opportunities (Instagram’s Branded Content Ads and shoppable posts) and challenges (hidden likes and fake followers), emerging all of the time, the influencer space is changing fast. To get a better handle on the current state of play, the team from Vamp recently conducted a survey of 124 marketers to find out how they’re working with influencers, what they’re prioritizing, and where they’re seeing success. Here’s a quick overview of the key findings: 80% of respondents said that influencer-generated assets performed the same or better than brand-created assets 41% of marketers have saved budget […]

How Businesses Handle Customer Reviews [Infographic]

How Businesses Handle Customer Reviews [Infographic]

The arrival of social media gave everyone a voice, a means to be heard, a way to share their thoughts and feelings on anything, at any time, with a wider audience than ever before. In many ways this has been a positive, providing a way for people to communicate on a broader scale, but it’s also lead to new complications, especially for businesses, who are now subject to online criticism from potentially every single person who walks in their front door. That’s not necessarily a bad thing, but it does increase the pressure on businesses to ensure that they’re performing at their peak at all times, and delivering great customer […]

10 Web Design Trends Set to Fill Your Screens in 2020 [Infographic]

10 Web Design Trends Set to Fill Your Screens in 2020 [Infographic]

When was the last time you gave your website a refresh? It’s the start of a new decade, and now might be a good time to give your site an overhaul, and ensure that you’re maximizing your engagement and interactive potential. To help with this, the team from Microcreatives has published a new listing of web design trends which are gaining traction, and could help you improve your website activity. The graphic lists some fundamental web formatting notes, before outlining a range of emerging trends that are worth considering in your process. As noted, it’s a new decade. Maybe it’s time to refresh your digital home base. Check out the […]