New challenges ahead for attribution with the rise of intelligent tracking prevention

New challenges ahead for attribution with the rise of intelligent tracking prevention

[embedded content] Contributor and SMX speaker, Simon Poulton, is focusing on intelligent tracking prevention (ITP) in 2020 because he believes Safari is going to present the biggest obstacle facing digital marketers from a measurable point of view in the year ahead. Below is the video transcript: Hey, I’m Simon Poulton. I am the vice president of Digital Intelligence at WPromote, and today I’m gonna talk about some of my thoughts about 2020 and the road ahead. I think one of the biggest trends that we’ve seen in 2019 is actually the increased focus on user privacy. Obviously, we’ve seen lots of technology, but we’re also seeing some legislation around this […]

2020 will be the year to get our data right

2020 will be the year to get our data right

[embedded content] Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that will impact paid search automations in 2020. Below is the video transcript: Hi, my name’s Aaron Levy. I’m the group director of paid search at Tinuiti. I think 2020 is going to be an interesting year of a mix of some of the things that we talked about for the past couple of years. It’s already been the year of mobile. It’s already been the year of automation. It’s already been the year of people. I think this year is going to be the […]

Focus on E-A-T to avoid performance problems in 2020

Focus on E-A-T to avoid performance problems in 2020

[embedded content] Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted entity. Below is the video transcript: Hi, my name is Lily Ray. I’m the director of SEO at Path Interactive, a digital marketing agency here in New York City. I think in 2020 marketers should be focusing a lot on E-A-T – expertise, authoritativeness and trustworthiness. The reason I think that’s important is because there’s been a lot of big core algorithm updates on Google in the last several years that have been affecting a lot of websites, particularly websites […]

Automation layering is driving PPC so get onboard in 2020

Automation layering is driving PPC so get onboard in 2020

[embedded content] Contributor and SMX speaker, Frederick Vallaeys, wants PPC practitioners in the pilot’s seat in 2020 and knows automation layering is the tool that will help drive better results. Below is the video transcript: Hey, I’m Fred Vallaeys, I’m the CEO and cofounder at Optmyzr. So what’s going to happen in 2020? Well, I think we’re going to continue to see a lot of the automation taking over some of the things humans have been doing in PPC. But I’ve been thinking about this a lot, and I think the way we as PPC practitioners can really earn our keep is to start with automation layering. So let Google, […]

The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

The Step-By-Step Plan How to Automate Your Customer’s Lifecycle in 2020 for Best Results

Marketing automation is so ubiquitous today that you’re probably using software to automate one or more parts of your customer lifecycle without even labeling it automation. According to a Social Media Today 2019 survey, 75% of marketers say they currently use at least one marketing automation tool in their business. The top three processes that marketers find viable to automate without compromising on personalized experiences and reducing the overall effectiveness of their campaigns are: social media post scheduling email marketing (segmentation and automated messages) social media advertising (retargeting) It’s not surprising that automation is widely accepted among marketers. Business owners, executives, and marketers asked to identify the biggest benefit of […]

Writing a Great Social Media Bio for Your Brand [Infographic]

Writing a Great Social Media Bio for Your Brand [Infographic]

When was the last time you reviewed your brand profile descriptions on your various social media presences? Been a while, huh? And no doubt things have changed since then, with new products, new focus, a different strategic approach. Updating your brand bio can be a great, simple way to boost engagement, especially heading into the new year. Your profile bio can play a key role in perception, and in driving subsequent action, so it’s worth reviewing your details and ensuring that everything is as you want it. In order to help with this, the team from Zoho Social have put together a listing of tips on how you can improve your […]

The Most Popular Social Media Influencers (According to Google) [Infographic]

The Most Popular Social Media Influencers (According to Google) [Infographic]

With influencer marketing becoming more… um, influential, it’s worth noting which online identities are generating the most attention, and considering what that means for your outreach strategies. And while you might not necessarily be able to get PewDiePie to endorse your products, it is interesting to consider how these popular identities are building their platforms, which could provide some guidance as to where people are looking, or even just give you an indicator of which creators to look to for inspiration with your own content. To help with this, the team from PostBeyond have put together a listing of the most Googled online identities in 2019, ranging from James Charles to […]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

10 Logo Design Trends That Will Take Charge in 2020 [Infographic]

Published Jan. 3, 2020 Are you considering redesigning your company logo in 2020? Want to know the logo design trends that are predicted to take 2020 by storm? The team from Logaster share their 10 logo design trends for 2020 in this infographic. Here’s what makes their list: Simplification Original geometry Unusual fonts Gradients Cluttered design Chaotic arrangement Geometric letters Emblems Scaling Text destruction Check out the infographic for more detail. A version of this post was first published on the Red Website Design blog. Filed Under: Digital Strategy Social Marketing

What if Fake News Isn’t the Real Problem on Social Media?

What if Fake News Isn’t the Real Problem on Social Media?

With another US Presidential election on the way in 2020, we can expect the debate around fake news to once again ramp up, and become a key focus of discussion as we look at how political influence spreads online. But what if fake news isn’t actually the problem? Sure, it would be easier to be able to attribute the broader shifts in the political landscape to lies and deceit online – that would help explain the more polarizing movements which seem to be gaining momentum, often despite significant evidence against many of their key claims. But various investigations – including my own rudimentary analysis – have actually found that it’s […]

7 Ways You Can Earn More Backlinks in 2020

7 Ways You Can Earn More Backlinks in 2020

Here’s the thing – in order to get more traffic to your website, you need to boost your search engine rankings. One way to rank well, and to subsequently generate more organic traffic, is to gain backlinks from credible websites in your industry. But getting backlinks from big-name publications and eCommerce businesses can take a lot of time and laborious effort. Success often involves networking, content marketing, and utilizing the right tools. Are you looking to diversify your backlink profile in 2020? If so, here are some tips on how you can get more hyperlinks pointing to your site. 1. Create link round-up posts Link roundups posts, which feature the […]