TikTok Tests Direct Website Links on Profiles

TikTok Tests Direct Website Links on Profiles

This could be a big update for brands on TikTok. The rising video app is reportedly looking to add a new URL field into its profile bios, which would provide a means to drive traffic back to your website direct from the app. Optional Caption As you can see here, the new option, spotted by user Sam Schmir, would add a custom link to the lower section of your TikTok bio, highlighted in pink text. Here’s a look at Schmir’s profile alongside a verified TikTok profile (with no link) for comparison. Optional Caption As noted, the option would give brands and creators another way to drive direct traffic from their […]

Snapchat Launches ‘Swipe up to Call’ Ads in the US

Snapchat Launches ‘Swipe up to Call’ Ads in the US

After launching its new ‘Swipe Up to Call’ ad option in the Middle East last December, Snap has announced that it will now offer the same to US businesses. Just as it sounds, Snap’s Swipe Up to Call ads drive direct phone calls from the ad in-app, expanding on Snaps existing ‘Swipe Up’ ad options. Now, US advertisers will be able to use Snap’s swipe-up prompts in ads to: Drive website visits Prompt extended video views Drive app installs Direct users to make a phone call ​And while phone calls are not a huge priority for modern phone users (research shows that over a quarter of modern smartphone users rarely make […]

How Instagram Changed The Restaurant Industry [Infographic]

How Instagram Changed The Restaurant Industry [Infographic]

Have you noticed how restaurants, and indeed public spaces more broadly, are becoming more ‘Instagrammable’? Suddenly there’s a new neon sign on a back wall, a collection of plants framed into a square shot. In some ways, it seems a little forced – but then again, with so many people now posting their experiences on Insta, and tagging the location, it can serve as significant, free promotional opportunity for those businesses that get it right. And a lot more restaurants are trying to get it right – as noted in this new infographic from Fundera, restaurants are increasingly looking to frame their businesses around more Instagram-worthy images. It’s interesting to […]

The 2020 Guide to Instagram Ad Costs

The 2020 Guide to Instagram Ad Costs

Do you remember in 2012 when Mark Zuckerberg bought Instagram for $1 billion? It was a gamble. At the time of the acquisition, the platform was valued at half the purchase price, had 30 million users, and wasn’t generating revenue. But as it turns out, Zuckerberg absolutely nailed it. Instagram blew up, and six years after the acquisition, Bloomberg estimated it was worth roughly $100 billion. The application’s 100-fold increase in value was paralleled by an equally meteoric rise in popularity. Today, the platform has over 1 billion active users worldwide. People of almost every background and walk of life are represented on Instagram — making it prime territory for […]

Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing Webmaster Tools Gets Refreshed With New Design & New Features via @MattGSouthern

Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.” “Over the last few months, we have heard from the webmaster ecosystem that Bing Webmaster Tools user interface is slow and outdated. We’ve taken your inputs into consideration and are working on modernizing the tools. Today, we are delighted to announce […]

Google on Dealing With Manual Actions & Reconsideration Requests via @MattGSouthern

Google on Dealing With Manual Actions & Reconsideration Requests via @MattGSouthern

In the latest episode of the Ask Google Webmasters video series, Google’s John Mueller offers advice regarding manual actions and reconsideration requests. Specifically, this is the question that was sent in: “Hi John, my domain was detected as spam. I have already fixed it and reported it via Search Console but my site is still detected as spam. What should I do?” What is a Manual Action? Google penalties are referred to as manual actions because they are issued after Google’s webspam team manually reviews a website. A manual action can be partial removal of website content from search results, or it could result in an entire website being deindexed. […]

Emerging Social Media Channels & Trends via @lisabuyer

Emerging Social Media Channels & Trends via @lisabuyer

ADVERTISEMENT Social media trends are like friends; they come and go. However, the best friends and trends end up sticking around and evolving into permanent parts of our lives with qualities such as integrity, dependability, trust, quality and even ROI. The bad friends and ‘trendamies’ need to get weeded out before too much time, and resources get depleted. Social Media Channels: That Was Then, This Is Now You know social media channels are here to stay when you consider: Daily Activity Almost 3.5 billion social media users worldwide coexist with devices. Users More than 90% of millennials are active social media users. Time Almost 2.5 hours a day is spent […]

YouTube is Testing a New Way for Creators to Make Money From Viewers via @MattGSouthern

YouTube is Testing a New Way for Creators to Make Money From Viewers via @MattGSouthern

ADVERTISEMENT YouTube is currently testing a new form of monetization which lets creators earn money directly from viewers. With this new feature, viewers can support their favorite creators by purchasing “applause” on videos they enjoy. Applause is similar to purchasing SuperChats on live YouTube videos, with the key difference being that it can be purchased on any video at any time. Viewers receive nothing in return for purchasing applause, it’s simply designed as a way to personally support YouTube creators Think of applause like a donation, in the sense that buyers get little more than the satisfaction of knowing they compensated a YouTuber for their work. Donations such as this […]

Bing announces refreshed Bing Webmaster Tools

Bing announces refreshed Bing Webmaster Tools

Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just releasing a user interface update, but this first release will have three main new features: (1) Backlinks: The inbound links report in the current portal has been integrated with the disavow links tool, which are now a part of the new backlinks report in the refreshed portal. (2) Search Performance: Page traffic and search keywords […]

6 Ways to Reduce Shopping Cart Abandonment via @coreydmorris

6 Ways to Reduce Shopping Cart Abandonment via @coreydmorris

ADVERTISEMENT There are few things that seem like bigger lost opportunities for site owners due to shopping cart abandonment. The same goes for most shoppers who would prefer to not abandon their cart when they get that far into the purchasing decision mode. We work hard using search marketing and other marketing strategies and tactics to drive traffic to our ecommerce websites. While marketing often focuses on getting the web visitor, we’re often held to the standard of what that traffic did after it landed on the site. I have recently written about the aspects of user behavior including what to look at and the tools to measure it. Going […]