Google testing car rental comparison ad unit in search results

Google testing car rental comparison ad unit in search results

The car rental comparison box appears among the ads at the top of the search results. Screenshot: SEMRush Google is testing a sponsored widget for car rentals in the search results. Spotted by SEMRush, the ad unit allows users to enter the kind of rental they’re looking for along with the dates. Ads appear below with offers from car rental agencies, including the day rate and car model. The example above shows offers from Priceline and Thrifty. Google isn’t commenting other than to say it’s a test. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” […]

Soapbox: The compromise between UX and revenue is not so simple

Soapbox: The compromise between UX and revenue is not so simple

I think the WSJ’s piece is indicative of the type of criticism that most digital brands receive. Are you for your users or your own revenue? The answer isn’t simple. Similarly to other brands that put user experience on their banner (Amazon, Apple), digital brands have to constantly negotiate user experience and revenue. These brands are constantly trying to find the sweet spot where revenue and user experience live in harmony and keep both users and stockholders happy. There are times when the compromise to revenue is too steep. There are times when the compromise to UX is too steep. Overall, when you examine Google’s progression over time, has the […]

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @siliconvallaeys

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @siliconvallaeys

Black Friday is almost here! Or did it already happen? Thanksgiving falls so late this year, the holiday shopping season is six days shorter this year than last year. So things have gotten even more challenging for PPC pros. Retailers like Target and Best Buy started running pre-Black Friday deals weeks before the usual start date of this seasonal event. When so much of what marketers do have become automated and dependent on algorithms that predict conversion rates, what will this unexpected shift in retailer behavior mean for the automations we now depend on? What can we do to protect ourselves from automation hiccups? As I’ve advocated before, automation layering […]

Bing says it has been applying BERT since April

Bing says it has been applying BERT since April

Bing has been using BERT to improve the quality of search results since April, Microsoft has stated. The transformer models are now applied to every Bing query globally. Click to enlarge. Source: Microsoft. In the example above, Bing’s improved natural language processing capabilities enable it to understand that the user wants to learn about what to avoid after suffering from a concussion. Prior to the addition of these transformer models, results pertained to the symptoms of a concussion. Why we should care Better natural language understanding should lead to more relevant search results for users. We now know that both Bing and Google are using these advanced algorithms to inform […]

6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh

6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @marcushokh

With more than 2 billion logged-in users every month, YouTube is one of the most popular and powerful social media platforms out there. People spend over a billion hours on YouTube every day. So, it’s hardly surprising that YouTube marketing has assumed a prominent position in almost every digital marketer’s arsenal today. The challenge most marketers face, however, is to make sure that their videos don’t get lost among the millions that are uploaded every day. In fact, 500 hours of content gets uploaded to YouTube every minute. In such a scenario, you need some nifty tools and hacks to make sure that your videos stand out. Here are six […]

What does it take to be a winning team?

What does it take to be a winning team?

Make 2020 the year you unify, empower, and cross-train your marketing team. Send them to Search Marketing Expo – SMX West – February 19-20 in San Jose for an immersive and rewarding team-building experience. The Search Engine Land experts have redesigned and reorganized the agenda into 3 lanes with no limits: SEO, SEM, and new content devoted to digital commerce marketing. Your team will divide and conquer 60+ sessions (3x more sessions than last year!) loaded with actionable tactics and proven solutions that can take your company to a new level of success. Teams that come to SMX learn about more than search… they learn about what it takes to […]

How to Create Custom Permalinks in WordPress

How to Create Custom Permalinks in WordPress

Do you want to create custom permalinks in WordPress for posts, pages, and other post types? Recently one of our readers asked if it was possible to create their own custom permalinks aka page URL structure in WordPress. In this article, we will show you how to create custom permalinks in WordPress without affecting your SEO. Since this is a comprehensive tutorial on creating custom permalinks in WordPress, we have created an easy to navigate table of content: What is a Custom Permalink? How to Change the WordPress Permalink Structure How to Change the Category and Tag URL Prefix in WordPress How to Change Individual WordPress Post or Page URL […]

Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush

Identifying Content Marketing Trends to Enhance Your 2020 Strategy via @semrush

Strategy Matters Creating content just for your heart’s sake may be pleasant, but it will bring hardly any financial benefit. The fact that the topic of content strategy was touched upon in 29% of the analyzed tweets and “content marketing strategy” is the second most popular keyword related to “content marketing” on Google (average monthly search volume of 6,600) proves that quite a lot of industry players are aware of its importance. Last year, 72% of accomplished content marketers cited having a good strategy as key to their success. And the number of people who think this way will certainly grow as “What is content strategy?” is one of the […]

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

Facebook Has Launched Another Teen Focused App, This Time to Make Memes

For pretty much its entire history, Facebook has been afraid of losing touch with the kids. Well, maybe not since its inception, as it came to prominence by superseding former youth champ MySpace. But likely because of how it overtook MySpace as the cool place to be, Facebook knows that it too can be trumped by the next big app, if such an option manages to gain significant traction among younger users. And that’s a fate that Facebook is desperate to avoid. Enter Facebook’s latest attempt to stay cool with younger folk: These screenshots are from a new app called Whale, which is now available to Canadian users via a […]